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'''Richard Laermer''' (born September 16, 1961 in [[Queens, New York]]) is the author of eight books and CEO of RLM Public Relations<ref>[http://www.rlmpr.com RLM Public Relations]</ref>, a [[Public relations|PR]] firm he founded in 1991. He lives in [[New York]], [[Connecticut]], and [[La Quinta, California]].
'''Richard Laermer''' (born September 16, 1961 in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref>, a [[Public relations|PR]] firm he founded in 1991. He lives in New York, [[Connecticut]], and [[La Quinta, California]].


Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], [[advertising]] and "[[no comment]]." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''<ref>"[http://www.guardian.co.uk/travel/2005/jan/30/observerescapesection4 The guide to the guides" (Guardian)]</ref>.
Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], advertising and "[[no comment]]." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''<ref>"[http://www.guardian.co.uk/travel/2005/jan/30/observerescapesection4 The guide to the guides" (Guardian)]</ref>.


In 2007, Laermer was inducted into the ''PR News'' Hall of Fame<ref>[http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf ''PR News'' Hall of Fame]</ref>.
In 2007, Laermer was inducted into the ''PR News'' Hall of Fame<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title='&#39;PR News'&#39; Hall of Fame |format=PDF |accessdate=January 21, 2012}}</ref>.


== Background ==
== Background ==
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== Media ==
== Media ==
Laermer is frequently quoted<ref>"[http://www.csmonitor.com/USA/Society/2010/0610/Gulf-oil-spill-Haiti-Darfur-Hollywood-stars-rush-to-do-their-bit Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit" (Christian Science Monitor)]</ref><ref>"[http://www.msnbc.msn.com/id/37220291/deck/news.mobile.msn.com/m/videos/ BP, Toyota flunk damage control" (MSNBC)]</ref><ref>"[http://www.forbes.com/2010/04/13/reality-tv-celebrity-fame-forbes-woman-entrepreneurs-business_3.html Reality TV Stars Turned Entrepreneurs" (Forbes)]</ref><ref>"[http://www.nytimes.com/2009/12/24/fashion/24xmas.html?_r=1&scp=1&sq=laermer&st=cse Saying No, No, No to the Ho-Ho-Ho" (New York Times)]</ref><ref>"[http://www.stcsig.org/mgt/docs/WhyWontWeReadtheManual.pdf Why Won't We Read the Manual?" (Washington Post)]</ref><ref>[http://www.usatoday.com/money/workplace/2007-10-17-porn-at-work_N.htm?loc=interstitialskip "Technology makes porn easier to access at work" (USA Today)]</ref><ref>[http://www.eonline.com/uberblog/b165659_Do_We_Have_Real_Superstars_Anymore_.html "Do We Have Real Superstars Anymore?" (E!)]</ref><ref>[http://www.boston.com/news/nation/articles/2010/01/25/a_year_later_questions_still_loom_over_octomom/s) "A year later, questions still loom over Octomom" (Associated Press)]</ref><ref>[http://www.usmagazine.com/celebritynews/news/tiger-woods-canned-apology-draws-mixed-reactions-2010192?page=2 "Tiger Woods' "Canned Apology" Draws Mixed Reactions" (Us Magazine)]</ref><ref>[http://www.nytimes.com/2009/02/23/business/worldbusiness/23iht-23adcol.20362819.html "Tropicana discovers some buyers are passionate about packaging" (New York Times)]</ref><ref>[http://abcnews.go.com/Business/CareerManagement/story?id=7404615&page=1 "Why Sucking Up Won't Save Your Job" (ABC News)]</ref><ref>[http://www.entrepreneur.com/magazine/entrepreneur/2008/december/198494.html "Be Your Own Trend Spotter" (Entrepreneur)]</ref><ref>[http://www.washingtontimes.com/news/2008/oct/1/bailout-by-any-other-name-sounds-sweeter/ "'Bailout' by another name sounds sweeter" (Washington Times)]</ref><ref>[http://www.nypost.com/p/pagesix/item_SKQ2F8FjsHUGG3TeB7QJrL;jsessionid=8AF055FC41F7B8A4E03A3CEF6638024B "J. Lo Takes a Drubbing" (New York Post)]</ref><ref>[http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db20071029_531799.htm?chan=top+news_top+news+index_after+work "Grown-Ups: Embrace Your Inner Goblin" (BusinessWeek)]</ref> on topics related to [[business]], [[image]], and [[communications]].
Laermer is frequently quoted<ref>"[http://www.csmonitor.com/USA/Society/2010/0610/Gulf-oil-spill-Haiti-Darfur-Hollywood-stars-rush-to-do-their-bit Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit" (Christian Science Monitor)]</ref><ref>"[http://www.msnbc.msn.com/id/37220291/deck/news.mobile.msn.com/m/videos/ BP, Toyota flunk damage control"] MSNBC</ref><ref>"[http://www.forbes.com/2010/04/13/reality-tv-celebrity-fame-forbes-woman-entrepreneurs-business_3.html Reality TV Stars Turned Entrepreneurs"] ''Forbes''</ref><ref>"[http://www.nytimes.com/2009/12/24/fashion/24xmas.html?_r=1&scp=1&sq=laermer&st=cse Saying No, No, No to the Ho-Ho-Ho"] ''New York Times''</ref><ref>"[http://www.stcsig.org/mgt/docs/WhyWontWeReadtheManual.pdf Why Won't We Read the Manual?"] ''Washington Post''</ref><ref>{{cite web|last=Armour |first=Stephanie |url=http://www.usatoday.com/money/workplace/2007-10-17-porn-at-work_N.htm?loc=interstitialskip |title=Technology makes porn easier to access at work |work=USA Today |date=October 18, 2007 |accessdate=January 21, 2012}}</ref><ref>{{cite web|url=http://www.eonline.com/uberblog/b165659_Do_We_Have_Real_Superstars_Anymore_.html |title="Do We Have Real Superstars Anymore?" (E!) |publisher=Eonline.com |date=February 6, 2010 |accessdate=January 21, 2012}}</ref><ref>[http://www.boston.com/news/nation/articles/2010/01/25/a_year_later_questions_still_loom_over_octomom/s) "A year later, questions still loom over Octomom"] Associated Press{{dead link|date=January 2012}}</ref><ref>{{cite web|url=http://www.usmagazine.com/celebritynews/news/tiger-woods-canned-apology-draws-mixed-reactions-2010192?page=2 |title=Tiger Woods' "Canned Apology" Draws Mixed Reactions" |publisher=Us Magazine |date=February 19, 2010 |accessdate=January 21, 2012}}</ref><ref>{{cite web|last=Elliott |first=Stuart |url=http://www.nytimes.com/2009/02/23/business/worldbusiness/23iht-23adcol.20362819.html |title=Tropicana discovers some buyers are passionate about packaging|work=The New York Times |date=December 3, 2009 |accessdate=January 21, 2012}}</ref><ref>{{cite web|author=Columnby Michelle Goodman |url=http://abcnews.go.com/Business/CareerManagement/story?id=7404615&page=1 |title=Why Sucking Up Won't Save Your Job |publisher=Abcnews.go.com |date=April 23, 2009 |accessdate=January 21, 2012}}</ref><ref>{{cite web|last=Moran |first=Gwen |url=http://www.entrepreneur.com/magazine/entrepreneur/2008/december/198494.html |title=Be Your Own Trend Spotter |work=Entrepreneur |date=November 14, 2008 |accessdate=January 21, 2012}}</ref><ref>{{cite web|url=http://www.washingtontimes.com/news/2008/oct/1/bailout-by-any-other-name-sounds-sweeter/ |title='Bailout' by another name sounds sweeter |work=Washington Times |date=October 1, 2008 |accessdate=January 21, 2012}}</ref><ref>{{cite web|author=Posted: 3:30&nbsp;am, August 17, 2008 |url=http://www.nypost.com/p/pagesix/item_SKQ2F8FjsHUGG3TeB7QJrL;jsessionid=8AF055FC41F7B8A4E03A3CEF6638024B |title=J. Lo Takes a Drubbing |work=New York Post |date=August 17, 2008 |accessdate=January 21, 2012}}</ref><ref>{{cite web|last=Young |first=Lauren |url=http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db20071029_531799.htm?chan=top+news_top+news+index_after+work |title="Grown-Ups: Embrace Your Inner Goblin |work=BusinessWeek |date=October 29, 2007 |accessdate=January 21, 2012}}</ref> on topics related to business, image, and communications.


== Blogs ==
== Blogs ==
Laermer co-authors the [http://badpitch.blogspot.com/ Bad Pitch Blog]. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the [[Public Relations Society of America]]. Bad Pitch Blog is ranked #359 in the Ad Age Power150<ref>[[Ad Age]] [http://adage.com/power150/index.php?kwd=bad+pitch+blog&x=0&y=0 Power150]</ref>. In May, 2009, it was named one of the "Top 10 Public Relations Blogs"<ref>[http://navigator.cision.com/Top_10_Public_Relations_Blogs.aspx Cision Navigator, May 7, 2009]</ref> by [[Cision]].
Laermer co-authors the [http://badpitch.blogspot.com/ Bad Pitch Blog]. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the [[Public Relations Society of America]]. Bad Pitch Blog is ranked No. 359 in the Ad Age Power150<ref>[[Ad Age]] [http://adage.com/power150/index.php?kwd=bad+pitch+blog&x=0&y=0 Power150]</ref>. In May, 2009, it was named one of the "Top 10 Public Relations Blogs"<ref>{{cite web|url=http://navigator.cision.com/Top_10_Public_Relations_Blogs.aspx |title=Cision Navigator, May 7, 2009 |publisher=Navigator.cision.com |accessdate=January 21, 2012}}</ref> by [[Cision]].


The 2011:Trendspotting blog was named a "Blog I Can't Live Without"<ref>[http://www.mediaweek.co.uk/news/876806/Blogs-I-cant-live-without---Ross-Taylor-digitaltmw/?DCMP=ILC-SEARCH "Blogs I Can't Live Without" (Revolution/MediaWeek)]</ref> in the February 11, 2009 edition of Revolution Magazine (MediaWeek).
The 2011:Trendspotting blog was named a "Blog I Can't Live Without"<ref>{{cite web|url=http://www.mediaweek.co.uk/news/876806/Blogs-I-cant-live-without---Ross-Taylor-digitaltmw/?DCMP=ILC-SEARCH |title=Blogs I Can't Live Without |work=MediaWeek |date=February 11, 2009 |accessdate=January 21, 2012}}</ref> in the February 11, 2009 edition of Revolution Magazine (MediaWeek).


Laermer also contributes regularly to the [[Huffington Post]].
Laermer also contributes regularly to the ''[[Huffington Post]]''.


== Bibliography ==
== Bibliography ==
Line 33: Line 34:


== Speaking ==
== Speaking ==
Laermer often lectures at trade shows and events, in addition to giving corporate seminars on [[public relations]], [[marketing]] and [[social media]]. Organizations and companies to which Laermer has delivered speeches include:
Laermer often lectures at trade shows and events, in addition to giving corporate seminars on [[public relations]], marketing and [[social media]]. Organizations and companies to which Laermer has delivered speeches include:


* '''2007''': [[Custom media|Custom Publishing]] Council, [[Media Bistro]], Automotive Communication Council, [[Anheuser Busch]], National Association of Government Communicators, [[United Parcel Service|UPS]], [[PSRA]], [[Maryland]] Governor’s Tourism Industry Conference, [[Independent Film Channel]]
* '''2007''': [[Custom media|Custom Publishing]] Council, [[Media Bistro]], Automotive Communication Council, [[Anheuser Busch]], National Association of Government Communicators, [[United Parcel Service|UPS]], [[PSRA]], [[Maryland]] Governor’s Tourism Industry Conference, [[Independent Film Channel]]
Line 47: Line 48:


== References ==
== References ==
{{reflist|colwidth=30em}}
{{Reflist}}


== External links ==
== External links ==

Revision as of 02:38, 21 January 2012

Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM Public Relations[1], a PR firm he founded in 1991. He lives in New York, Connecticut, and La Quinta, California.

Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on marketing effectiveness, marketing strategy, consumerism, advertising and "no comment." Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian[2].

In 2007, Laermer was inducted into the PR News Hall of Fame[3].

Background

Laermer graduated from Pace University in 1983.

Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the Washington Post, New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, New York Observer, Us Magazine, Interview, New York Post, Chief Executive, and Editor & Publisher.

Laermer also served as the director of public affairs for Columbia Business School from 1989 to 1991.

Media

Laermer is frequently quoted[4][5][6][7][8][9][10][11][12][13][14][15][16][17][18] on topics related to business, image, and communications.

Blogs

Laermer co-authors the Bad Pitch Blog. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the Public Relations Society of America. Bad Pitch Blog is ranked No. 359 in the Ad Age Power150[19]. In May, 2009, it was named one of the "Top 10 Public Relations Blogs"[20] by Cision.

The 2011:Trendspotting blog was named a "Blog I Can't Live Without"[21] in the February 11, 2009 edition of Revolution Magazine (MediaWeek).

Laermer also contributes regularly to the Huffington Post.

Bibliography

  • 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
  • Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
  • Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
  • Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
  • Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
  • Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
  • Gay and Lesbian Guide to New York City (1994; Plume)
  • Bargain Hunting in Greater New York (1990; Prima Lifestyles)

Speaking

Laermer often lectures at trade shows and events, in addition to giving corporate seminars on public relations, marketing and social media. Organizations and companies to which Laermer has delivered speeches include:

  • 2010: Global Retail Marketing Association, Digital Book World Executive Summit

Television

In 2005, Laermer co-hosted "Taking Care of Business"[22], a series produced by Granada Productions that aired on TLC. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.

References

  1. ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
  2. ^ "The guide to the guides" (Guardian)
  3. ^ "''PR News'' Hall of Fame" (PDF). Retrieved January 21, 2012.
  4. ^ "Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit" (Christian Science Monitor)
  5. ^ "BP, Toyota flunk damage control" MSNBC
  6. ^ "Reality TV Stars Turned Entrepreneurs" Forbes
  7. ^ "Saying No, No, No to the Ho-Ho-Ho" New York Times
  8. ^ "Why Won't We Read the Manual?" Washington Post
  9. ^ Armour, Stephanie (October 18, 2007). "Technology makes porn easier to access at work". USA Today. Retrieved January 21, 2012.
  10. ^ ""Do We Have Real Superstars Anymore?" (E!)". Eonline.com. February 6, 2010. Retrieved January 21, 2012.
  11. ^ "A year later, questions still loom over Octomom" Associated Press[dead link‍]
  12. ^ "Tiger Woods' "Canned Apology" Draws Mixed Reactions"". Us Magazine. February 19, 2010. Retrieved January 21, 2012.
  13. ^ Elliott, Stuart (December 3, 2009). "Tropicana discovers some buyers are passionate about packaging". The New York Times. Retrieved January 21, 2012.
  14. ^ Columnby Michelle Goodman (April 23, 2009). "Why Sucking Up Won't Save Your Job". Abcnews.go.com. Retrieved January 21, 2012.
  15. ^ Moran, Gwen (November 14, 2008). "Be Your Own Trend Spotter". Entrepreneur. Retrieved January 21, 2012.
  16. ^ "'Bailout' by another name sounds sweeter". Washington Times. October 1, 2008. Retrieved January 21, 2012.
  17. ^ Posted: 3:30 am, August 17, 2008 (August 17, 2008). "J. Lo Takes a Drubbing". New York Post. Retrieved January 21, 2012.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  18. ^ Young, Lauren (October 29, 2007). ""Grown-Ups: Embrace Your Inner Goblin". BusinessWeek. Retrieved January 21, 2012.
  19. ^ Ad Age Power150
  20. ^ "Cision Navigator, May 7, 2009". Navigator.cision.com. Retrieved January 21, 2012.
  21. ^ "Blogs I Can't Live Without". MediaWeek. February 11, 2009. Retrieved January 21, 2012.
  22. ^ "Struggling Small Businesses Undergo Big Changes in TLC's New Series TAKING CARE OF BUSINESS" (PR Newswire)

Articles by Laermer

Articles about Laermer

Reviews of Books by Laermer

2011: Trendspotting for the Next Decade

Full Frontal PR

Punk Marketing

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