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removed pov, added references, added mention of pronamel, it still reads a bit like an advert.
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'''Sensodyne''' is a brand of [[toothpaste]] marketed for individuals with sensitive teeth<ref>{{cite book |title=New Product Screening |last=Lesch |first=William C. |coauthors=David Rupert |year=1994 |publisher=Haworth Press |isbn=9781560244042 |url=http://books.google.co.uk/books?id=lksHeiq6KGAC&pg=PA79&dq=Sensodyne&as_brr=3&client=firefox-a&sig=ACfU3U3d_H-5Ust9KnA608SjXZHLc_o2Vg |accessdate=2008-09-29 |page=79}}</ref> and/or [[dentine hypersensitivity]]. It is a registered trademark of [[GlaxoSmithKline]] which acquired it in 2001 in the purchase of [[Block Drug]] which developed it.<ref>[http://www.cyperus.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-16-2001/0001404508&EDATE= GlaxoSmithKline Completes the Purchase of Block Drug for $1.24 Billion -prnewswire - January 16, 2001]</ref>
{{POV|date=December 2011}}
[[File:2011-05-15 03-30-20 456 Iran.jpg|thumb|Sensodyne TOTAL CARE F toothpaste]]
'''Sensodyne''' is a [[toothpaste]], [[toothbrush]] and [[mouthwash]] marketed for individuals with sensitive teeth<ref>{{cite book |title=New Product Screening |last=Lesch |first=William C. |coauthors=David Rupert |year=1994 |publisher=Haworth Press |isbn=9781560244042 |url=http://books.google.co.uk/books?id=lksHeiq6KGAC&pg=PA79&dq=Sensodyne&as_brr=3&client=firefox-a&sig=ACfU3U3d_H-5Ust9KnA608SjXZHLc_o2Vg |accessdate=2008-09-29 |page=79}}</ref> and/or [[dentine hypersensitivity]]. It is a registered trademark of [[GlaxoSmithKline]] which acquired it in 2001 in the purchase of [[Block Drug]] which developed it.<ref>[http://www.cyperus.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-16-2001/0001404508&EDATE= GlaxoSmithKline Completes the Purchase of Block Drug for $1.24 Billion -prnewswire - January 16, 2001]</ref>
[[File:2011-05-15 03-30-20 456 Iran.jpg|thumb|Sensodyne TOTAL F toothpaste]]
[[File:Iso active gel.jpg|thumb|Sensodyne Iso-Active toothpaste]]
Sensodyne has two main product lines: sensitivity and acid erosion<ref name=sensodyne>[http://www.sensodyne.com Sensodyne Official Website]</ref>. Sensodyne sensitivity products are marketed to counteract teeth sensitivity caused by exposed [[dentin]]. The active ingredient, [[Potassium nitrate]]<ref name=sensodyne/>, is claimed to form a protective barrier in the tooth. Clinical studies have found that potassium nitrate may be effective in treatment of dentine hypersensitivity<ref>{{cite journal |author= Enomoto Keiko |title= The Effect of Potassium Nitrate and Silica Dentifrice in the Surface of Dentin |journal= Japanese Journal of Conservative Dentistry |volume=46 |issue=2 |pages=240-247 |year=2003 |url=http://sciencelinks.jp/j-east/article/200315/000020031503A0361500.php}}</ref>. Sensodyne acid erosion products, Sensodyne ProNamel, are marketed to protect [[tooth enamel|enamel]] from [[Tooth_enamel#Destruction|acid erosion]]. One of ProNamel's active ingredients, [[fluoride therapy|fluoride]]<ref>[http://www.pronamel.us ProNamel Official Website]</ref>, is widely endorsed to make teeth more resistant to acid attacks and to repair previous acid decay<ref>[http://www.ada.org/3088.aspx American Dental Association, "Fluoride Supplements".]</ref>. Both products come in a variety of flavours and with the option of whitening<ref name=sensodyne/>.
[[File:Iso active gel.jpg|thumb|Sensodyne New's toothpaste]]
The root of the tooth, or the [[dentin]], is made up of microscopic "tubules" or pores. In some people, the root becomes exposed because of gum recession or [[gingivitis]]. Because the tubules are porous, hot and cold sensations (from hot or cold foods or drinks) can reach the nerve endings easily; the nerves fire, causing a sensation of pain or sensitivity.

Sensodyne works because the potassium ions and fluoride penetrate the dentinal tubules and depolarize the nerve, which blocks pain transmission. According to Nickolson (2007), “a dentifrice for desensitizing dentinal hypersensitivity needs to be used for at least two weeks to have an effect, and continued use is needed to avoid relapse” (p. 88).
== Active ingredients ==
== See Also ==
*[[Potassium nitrate]] (5%)
*[[Potassium nitrate]]
*[[Sodium fluoride]] (0.15 W/V Fluoride Ion)
*[[Sodium fluoride]]
*[[Strontium chloride]] - creates a barrier around the [[Dentin]][http://www.sensodyne.co.uk/how_it_works.htm]
*[[Strontium acetate]] - creates a barrier around the [[Dentin]]
*[[Potassium chloride]] - nerve calming
*[[Titanium dioxide]] (0.1%)[http://www.msds-gsk.com/consumer/13038002.pdf] (References need about: usage, health and safety)


==References==
==References==

Revision as of 06:16, 22 January 2012

Sensodyne is a brand of toothpaste marketed for individuals with sensitive teeth[1] and/or dentine hypersensitivity. It is a registered trademark of GlaxoSmithKline which acquired it in 2001 in the purchase of Block Drug which developed it.[2]

Sensodyne TOTAL CARE F toothpaste
File:Iso active gel.jpg
Sensodyne Iso-Active toothpaste

Sensodyne has two main product lines: sensitivity and acid erosion[3]. Sensodyne sensitivity products are marketed to counteract teeth sensitivity caused by exposed dentin. The active ingredient, Potassium nitrate[3], is claimed to form a protective barrier in the tooth. Clinical studies have found that potassium nitrate may be effective in treatment of dentine hypersensitivity[4]. Sensodyne acid erosion products, Sensodyne ProNamel, are marketed to protect enamel from acid erosion. One of ProNamel's active ingredients, fluoride[5], is widely endorsed to make teeth more resistant to acid attacks and to repair previous acid decay[6]. Both products come in a variety of flavours and with the option of whitening[3].

See Also

References

  1. ^ Lesch, William C. (1994). New Product Screening. Haworth Press. p. 79. ISBN 9781560244042. Retrieved 2008-09-29. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  2. ^ GlaxoSmithKline Completes the Purchase of Block Drug for $1.24 Billion -prnewswire - January 16, 2001
  3. ^ a b c Sensodyne Official Website
  4. ^ Enomoto Keiko (2003). "The Effect of Potassium Nitrate and Silica Dentifrice in the Surface of Dentin". Japanese Journal of Conservative Dentistry. 46 (2): 240–247.
  5. ^ ProNamel Official Website
  6. ^ American Dental Association, "Fluoride Supplements".