Tourism Partnership North Wales: Difference between revisions
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[[File:Could be the best open top bus ride in Britain - geograph.org.uk - 449414.jpg|thumb|An open ail bus tours through [[Snowdonia]] carrying walkers and tourists alike.]] |
[[File:Could be the best open top bus ride in Britain - geograph.org.uk - 449414.jpg|thumb|An open ail bus tours through [[Snowdonia]] carrying walkers and tourists alike.]] |
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'''Tourism Partnership North Wales''' (TPNW) is the Regional Tourism Partnership (RTP) serving [[North Wales]]. [[Visit Wales]], and part of the [[National Assembly for Wales]] initiated the formation of 4 RTPs across [[Wales]] to receive [[devolution|devolved]] resources and responsibilities for many aspects of [[tourism]] [[marketing]] and development. The partners in SWWTP are all the local authorities and a broad spread of tourism, [[hospitality]], and [[leisure industry]] representatives from across the Region. SWWTP acts as the lead body supporting [[tourism]] throughout North Wales and works closely with [[CADW]], [[Tourism Training for Wales]] and the 6 Local Authorities as well as [[Snowdonia National Park]]. The Partnership is one of the first public bodies in Wales to use [[QR codes]] on their leaflets and are looking into using [[Augmented reality|AR]] leyers on [[smart phones]].<ref>[http://www.tpnw.org/docs/news/welcome10eng.pdf TPNW Website; recalled 05/02/2012]</ref> |
'''Tourism Partnership North Wales''' (TPNW) is the Regional Tourism Partnership (RTP) serving [[North Wales]]. [[Visit Wales]], and part of the [[National Assembly for Wales]] initiated the formation of 4 RTPs across [[Wales]] to receive [[devolution|devolved]] resources and responsibilities for many aspects of [[tourism]] [[marketing]] and development.<ref>[http://wales.gov.uk/topics/tourism/ieandp/iertps/?lang=en Welsh Government Website; recalled 09/02/2012.]</ref> The partners in SWWTP are all the local authorities and a broad spread of tourism, [[hospitality]], and [[leisure industry]] representatives from across the Region. SWWTP acts as the lead body supporting [[tourism]] throughout North Wales and works closely with [[CADW]], [[Tourism Training for Wales]] and the 6 Local Authorities as well as [[Snowdonia National Park]]. The Partnership is one of the first public bodies in Wales to use [[QR codes]] on their leaflets and are looking into using [[Augmented reality|AR]] leyers on [[smart phones]].<ref>[http://www.tpnw.org/docs/news/welcome10eng.pdf TPNW Website; recalled 05/02/2012]</ref> |
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The Partnership engages with tourist associations such as [[Visit Scotland]] and [[Visit Britain]], consortia and other marketing groups in all areas and sectors of the region – plus local authorities and communities to establish their marketing priorities. A Promotional budget of £1 million is given to the Partnership by the [[Welsh Government]] to look after its regions: [[Conwy]], [[Caernarfon]], [[Wrexham]], [[Llangollen|Llangollen / Dee Valley]] and [[Betws-y-Coed]].<ref>[http://www.tpnw.org/english/what.html TPNW Website; recalled 05/02/2012]</ref> |
The Partnership engages with tourist associations such as [[Visit Scotland]] and [[Visit Britain]], consortia and other marketing groups in all areas and sectors of the region – plus local authorities and communities to establish their marketing priorities. A Promotional budget of £1 million is given to the Partnership by the [[Welsh Government]] to look after its regions: [[Conwy]], [[Caernarfon]], [[Wrexham]], [[Llangollen|Llangollen / Dee Valley]] and [[Betws-y-Coed]].<ref>[http://www.tpnw.org/english/what.html TPNW Website; recalled 05/02/2012]</ref> |
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The Partnership has an accredited scheme for hotels and other businesses called the Green Dragon.<ref>[http://www.tpnw.org/english/greenschemes.html TPNW Website; recalled 05/02/2012]</ref> |
The Partnership has an accredited scheme for hotels and other businesses called the Green Dragon.<ref>[http://www.tpnw.org/english/greenschemes.html TPNW Website; recalled 05/02/2012]</ref> |
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==A thematic approach to tourism== |
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The Partnership has many specific themes which it supports e.g. the launch of it's golf based website (www.golf-northwales.co.uk) which increased on-line bookings to £500,000 in 2009-10.<ref>[http://www.brsgolf.com/tpnw.0.html BRS Golff Website; recalled 08/02/2012.]</ref> |
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==References== |
==References== |
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Revision as of 05:45, 9 February 2012
Tourism Partnership North Wales (TPNW) is the Regional Tourism Partnership (RTP) serving North Wales. Visit Wales, and part of the National Assembly for Wales initiated the formation of 4 RTPs across Wales to receive devolved resources and responsibilities for many aspects of tourism marketing and development.[1] The partners in SWWTP are all the local authorities and a broad spread of tourism, hospitality, and leisure industry representatives from across the Region. SWWTP acts as the lead body supporting tourism throughout North Wales and works closely with CADW, Tourism Training for Wales and the 6 Local Authorities as well as Snowdonia National Park. The Partnership is one of the first public bodies in Wales to use QR codes on their leaflets and are looking into using AR leyers on smart phones.[2]
The Partnership engages with tourist associations such as Visit Scotland and Visit Britain, consortia and other marketing groups in all areas and sectors of the region – plus local authorities and communities to establish their marketing priorities. A Promotional budget of £1 million is given to the Partnership by the Welsh Government to look after its regions: Conwy, Caernarfon, Wrexham, Llangollen / Dee Valley and Betws-y-Coed.[3]
The Partnership has an accredited scheme for hotels and other businesses called the Green Dragon.[4]
A thematic approach to tourism
The Partnership has many specific themes which it supports e.g. the launch of it's golf based website (www.golf-northwales.co.uk) which increased on-line bookings to £500,000 in 2009-10.[5]