Brico: Difference between revisions
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'''Brico''' is a [[Belgium|Belgian]] [[Hardware store]]-chain. The chain focusses mainly on [[DIY]] items, but also sells garden related articles. The chain has 133 locations ( |
'''Brico''' is a [[Belgium|Belgian]] [[Hardware store]]-chain. The chain focusses mainly on [[DIY]] items, but also sells garden related articles. The chain has 133 locations (as of February 2012) spread over Belgium, about 80 of which are franchised.<ref>[http://www.brico.be/wabs/nl/onderneming/index.do Brico] on Brico.be</ref> |
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==History== |
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The first store opened in [[1973]] in [[Schoten]]. The name Brico comes from the [[French language|French]] ''bricoler'', which means ''to do DIY''. During the eighties Brico produced two brands of its own, namely Stop and Bricobi. Currently these brands are known as Central Park and Sencys.<ref>{{nl}} [http://www.demorgen.be/dm/nl/996/Economie/article/detail/1169198/2010/10/13/Brico-roept-twee-producten-van-merk-Sencys-terug.dhtml Brico roept twee producten van merk Sencys terug], De Morgen, October 13, 2010</ref> Until 2002 Brico was part of the [[GIB Group]], when it was sold to the Dutch [[Vendex]] (currently [[Maxeda]]). |
The first store opened in [[1973]] in [[Schoten]]. The name Brico comes from the [[French language|French]] ''bricoler'', which means ''to do DIY''. During the eighties Brico produced two brands of its own, namely Stop and Bricobi. Currently these brands are known as Central Park and Sencys.<ref>{{nl}} [http://www.demorgen.be/dm/nl/996/Economie/article/detail/1169198/2010/10/13/Brico-roept-twee-producten-van-merk-Sencys-terug.dhtml Brico roept twee producten van merk Sencys terug], De Morgen, October 13, 2010</ref> Until 2002 Brico was part of the [[GIB Group]], when it was sold to the Dutch [[Vendex]] (currently [[Maxeda]]). |
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Revision as of 20:59, 19 February 2012
Brico is a Belgian Hardware store-chain. The chain focusses mainly on DIY items, but also sells garden related articles. The chain has 133 locations (as of February 2012) spread over Belgium, about 80 of which are franchised.[1]
History
The first store opened in 1973 in Schoten. The name Brico comes from the French bricoler, which means to do DIY. During the eighties Brico produced two brands of its own, namely Stop and Bricobi. Currently these brands are known as Central Park and Sencys.[2] Until 2002 Brico was part of the GIB Group, when it was sold to the Dutch Vendex (currently Maxeda).
Former locations of Brico Dépôt in Belgium have become part of Brico NV and have been reformed and renamed to Plan-It. These stores focus mainly on larger DIY and decoration projects. Since 2006 There are some Brico City Shops. These are located in the center of some of the larger cities (Antwerp, Brussels, Liege,...) and focus on smaller projects.
Sponsoring
During the nineties the chain was co-sponsor of the Mapei cycling team via the brand Bricobi.
e-shop
In 2006 Brico started its own webshop. The webshop is part of the Brico website.
External links
- Brico.be, Official website of Brico
References
- ^ Brico on Brico.be
- ^ Template:Nl Brico roept twee producten van merk Sencys terug, De Morgen, October 13, 2010