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'''J.H. Whittaker & Sons, Ltd''' ('''Whittaker's''') is a [[confectionery]] [[Manufacturing|manufacturer]] specialising in [[chocolate]] and based in [[Porirua]], [[New Zealand]]. Whittaker's is the second-biggest chocolate brand in New Zealand, behind [[Cadbury plc|Cadbury]].<ref name=wooing/> The company controls its entire manufacturing process, calling itself a "bean-to-bar" manufacturer, to ensure top-quality products.<ref name=wooing>{{cite news |title=Tough task wooing the tastebuds |first=Christopher |last=Adams |newspaper=The New Zealand Herald |date=6 November 2010 |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10685677 |accessdate=7 November 2010}}</ref> James Henry Whittaker started the business in [[Christchurch]] in 1896<ref name=wooing/> and it was later moved to [[Wellington]]. |
'''J.H. Whittaker & Sons, Ltd''' ('''Whittaker's''') is a [[confectionery]] [[Manufacturing|manufacturer]] specialising in [[chocolate]] and based in [[Porirua]], [[New Zealand]]. Whittaker's is the second-biggest chocolate brand in New Zealand, behind [[Cadbury plc|Cadbury]].<ref name=wooing/> The company controls its entire manufacturing process, calling itself a "bean-to-bar" manufacturer, to ensure top-quality products.<ref name=wooing>{{cite news |title=Tough task wooing the tastebuds |first=Christopher |last=Adams |newspaper=The New Zealand Herald |date=6 November 2010 |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10685677 |accessdate=7 November 2010}}</ref> James Henry Whittaker started the business in [[Christchurch]] in 1896<ref name=wooing/> and it was later moved to [[Wellington]]. |
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==History== |
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James Henry Whittaker worked in the British confectionery industry at the age of 14 and moved to Christchurch, New Zealand, in 1890. Six years later he started manufacturing chocolate confectionery, selling it direct to customers using horse and van.<ref name=history>"[http://www.whittakers.co.nz/#/history/ History]". J.H. Whittaker & Sons, Ltd.</ref> In 1913, he established a partnership with his two sons, Ronald and James, based in Wellington. The business became a limited liability company in 1937, with third-generation Whittakers still the sole shareholders in the company. In 1992 the company formed J.H. Whittaker Australia Ltd.<ref name=history/> |
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The company supports motor and [[equestrianism|equestrian]] sports nationally in New Zealand. |
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The company's marketing phrases include "A passion for chocolate since 1896" and "Good honest chocolate". In 2011 it was listed as New Zealand's third most trusted brand.<ref name=trust>{{cite news |title=Cadbury falls from grace in most-trusted survey |newspaper=The New Zealand Herald |date=25 July 2011 |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10740641 |accessdate=25 October 2011 |first=Hayley |last=Hannan}}</ref> |
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==Products== |
==Products== |
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Revision as of 22:54, 26 February 2012
J.H. Whittaker & Sons, Ltd (Whittaker's) is a confectionery manufacturer specialising in chocolate and based in Porirua, New Zealand. Whittaker's is the second-biggest chocolate brand in New Zealand, behind Cadbury.[1] The company controls its entire manufacturing process, calling itself a "bean-to-bar" manufacturer, to ensure top-quality products.[1] James Henry Whittaker started the business in Christchurch in 1896[1] and it was later moved to Wellington.
Information denied.
Products
Whittaker's products include:[2]
- Almond Gold
- The Peanut Slab range (Dark Peanut Slab, Peanut, Raisin & Peanut, Super Peanut)
- Family-sized blocks of quality chocolate, such as their unique 72% Cocoa Dark Ghana dark chocolate
- K-Bars
- Coconut Slab
The products are exported from New Zealand to Australia and Singapore and are also available in some New Zealand shops in the United Kingdom.[3]
References
- ^ a b c Adams, Christopher (6 November 2010). "Tough task wooing the tastebuds". The New Zealand Herald. Retrieved 7 November 2010.
- ^ "Products". J.H. Whittaker & Sons, Ltd.
- ^ "Frequently asked questions". J.H. Whittaker & Sons, Ltd.