Tohato: Difference between revisions

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Tohato Inc. (株式会社東ハト, Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.

Products

Advertisement campaign

Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.

External links

Template:Ja icon Tohato official site

This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it.

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@@ Line 1: / Line 1: @@
-{{nihongo|'''Tohato Inc.'''|[[jp:東ハト|株式会社東ハト]]|Kabushiki isha Tōhato''}} is a [[Japan]]ese food company specialising in [[Japanese snack food|snack food]].
+{{nihongo|'''Tohato Inc.'''|[[jp:東ハト|株式会社東ハト]]|Kabushiki Gaisha Tōhato''}} is a [[Japan]]ese food company specialising in [[Japanese snack food|snack food]].
 ==Products==
-*[[All Raisin (Cookie)|A]]
+*[[All Raisin (Cookie)|All Raisin]]
 *[[Beano (Japanese snack)|Beano]]
-*[[Bōkun Hanero]]
+*[[Bōkun Habanero]]
 *[[Caramel corn]]
 *ふわ丸([[Fuwamaru]]) [[Ninja]] snack
@@ Line 14: / Line 14: @@
 ==Advertisement campaign==
-Tohato launched twofold  snacks brands, "Tyrant Habanero Burning [[Hell]] Hot" and[Satan]] Jorquia BazoDeadly Hot" in 2007 in an award-win campa whi new ground in [[engagement marketing]], by cning multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged join nig battles in a virtual game, onbehalf and, to determWorld's Worst War". games ran at 4 AM. The campaign was designed ad agenc anwon the YelloPep award at the annual D&AD advertis awards ce where mobile ads were recognized for the first tiin May 2008.
+Tohato launched two new snacks brands, "Tyrant Habanero Burning [[Hell]] Hot" and "[[Satan]] Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in [[engagement marketing]], by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.
 ==External links==