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==Marketing==
==Marketing==

Revision as of 16:45, 12 April 2012

Alvin and the Chipmunks
Theatrical release poster
Directed byTim Hill
Screenplay byJon Vitti
Will McRobb
Chris Viscardi
Story byJon Vitti
Produced byJanice Karman
Ross Bagdasarian, Jr.
StarringJason Lee
David Cross
Cameron Richardson
Justin Long
Matthew Gray Gubler
Jesse McCartney
CinematographyPeter Lyons Collister
Edited byPeter Berger
Music byChristopher Lennertz
Production
companies
Distributed by20th Century Fox
Release date
  • December 14, 2007 (2007-12-14)
Running time
91 minutes
CountryTemplate:Film US
LanguageEnglish
Budget$60 million
Box office$361,336,633

Alvin and the Chipmunks is a 2007 comedy film directed by Tim Hill. Based on the the characters created by Ross Bagdasarian, Sr., the film stars Jason Lee, David Cross, and Cameron Richardson with the voices of Justin Long, Matthew Gray Gubler, and Jesse McCartney. It was distributed by 20th Century Fox and produced by Regency Enterprises and Bagdasarian Productions. The film was critically panned, but was a major financial success; it made $217 million in North America and $361 million at the box office worldwide on a budget of $60 million[1][2] and was the seventh-best-selling DVD of 2008, earning over $101 million.

Plot

The tree that the chipmunks Alvin (Justin Long), Simon (Matthew Gray Gubler), and Theodore (Jesse McCartney) live in is cut down and driven to Los Angeles. Once in L.A., the Chipmunks meet struggling songwriter David Seville (Jason Lee) who had his latest song rejected by JETT Records executive Ian Hawke (David Cross), his old college roommate. Dave also once had a relationship with his next door neighbor, Claire Wilson (Cameron Richardson).

After winding up at Dave's interview, the Chipmunks hop into his basket and follow him home. Once at home, Dave discovers the Chipmunks, and is accidentally knocked unconscious. Upon waking, he kicks them out until hearing them sing "Only You (And You Alone)". Dave then makes a deal with them; they sing the songs he writes, and in exchange he provides food and shelter for them. However, all does not go well, as Dave's job presentation is ruined by their coloring on it, and when Alvin tries to set the mood for his dinner with Claire, things become weird and she rejects him after he tells her, "My life is being sabotaged by talking chipmunks." To make it up to Dave, the boys go to Ian in an attempt to record a song and get a record deal.

Once the Chipmunks sing Dave's song to Ian, Ian signs them to the label and rehires Dave the next day. After a few singles, the Chipmunks become wildly popular. When Dave expresses concern for their well-being and insists that the Chipmunks are "kids" who don't need so much craziness in their lives, Ian convinces the Chipmunks that Dave is holding them back. After a misunderstanding with Dave, they go live with "Uncle Ian". They become enchanted with Ian at first, but once they set off on a coast-to-coast tour, Ian takes advantage of their naivete, changing their image and working them constantly. Meanwhile, Dave misses the chipmunks and he wishes they would come back home. He calls Ian to see if he can talk to them but Ian refuses, and then conceals Dave's motives from the boys. Later, the Chipmunks are wearing out, and it is all over the news. Dave, infuriated by what Ian has done to the three, decides to take matters into his own hands by infiltrating their concert.

Just before the big concert, a doctor says that the Chipmunks are unable to sing due to exhaustion. Ian refuses to hand out refunds and advises the Chipmunks to lip sync. With Claire's help, Dave sneaks into the concert, but is grabbed by the security guards. When the Chipmunks see Dave being taken away, they realize that they've been tricked, decide that they have had enough of Ian, revealing that they were lip-syncing and ruin the concert. Ian catches them just when Dave is about to rescue them. He locks them up in a cage and prepares to take them to Paris. Dave tries to convince Ian to let the boys go but Ian refuses. Ian then leaves in his limo with the boys and Dave chases them but the boys have already escaped to Dave's car. Dave immediately pulls over and admits that he loves them like his own family. Meanwhile, Ian looks in the cage and is shocked to see the boys have replaced themselves with merchandising dolls.

Sometime later, when the boys are fully accepted as part of the family, they invite Claire over for dinner again. Alvin accidentally creates a short circuit while having difficulty opening a bottle of champagne. Dave is trying not to say it, but the short circuit causes a blackout in the kitchen. Dave can hold it in no longer and says it, letting out his trademark yell "ALLLLVINNN!!", to which Alvin responds with "Okay!".

In the film's epilogue, Ian (now unemployed) tries to make three squirrels sing, but fails.

Cast

Voices

Release

Critical reception

The film received generally negative reviews from film critics. Review aggregator Rotten Tomatoes reports that 26% of 108 critics have given the film a positive review, with a rating average of 4.4 out of 10.[3] On Metacritic, which assigns a normalized rating out of 100 to reviews from film critics, the film is considered to have "generally unfavorable reviews" with a rating score of 39 based on 23 reviews.[4]

Joe Leydon of Variety called the film a "harmless and frequently humorous trifle that might be a potent B.O. performer, if only by default, during a holiday season surprisingly short on kidpics" and noted that "homevid prospects are huge";[5] the home video prediction later proved to be accurate. Roger Ebert of the Chicago Sun Times gave it two stars out of four, saying it is "about as good as a movie with these characters can probably be...at some level, the movie may even be doing something satirical about rock stars and the hype machine."[6] The critics for The Guardian and The Observer were split, with Philip French saying its a "film that kids will love and adults will find tolerable" and Peter Bradshaw giving it one star out of five and calling it a "thoroughly brain-dead semi-animated family comedy".[7]

Box office

Alvin and the Chipmunks was released in North America on December 14, 2007. Despite negative reviews, the film grossed $44,307,417 in 3,475 theaters its opening weekend averaging to about $12,750 per venue, and placing second at the box office behind I Am Legend.[8] According to Box Office Guru, the first weekend was twice as much as Fox originally expected. Its second weekend was $28,179,556, behind National Treasure: Book of Secrets and I Am Legend. On its third weekend, it surpassed I Am Legend for #2 at the box office, but still ranked behind National Treasure: Book of Secrets.

The film closed on Thursday June 5, 2008, making $217,326,974 domestically and $144,009,659 overseas for a total of $361,336,633 worldwide, making it a huge commercial success considering the film's modest $60 million budget.[8] The sustained box-office success of the film surprised 20th Century Fox; Elizabeth Gabler of Fox 2000 told the Los Angeles Times "I look at the numbers every day, and we just laugh."[9] Given its budget, Alvin was far more profitable than either I Am Legend or National Treasure: Book of Secrets.[9] According to MTV, it also became the highest-grossing talking animal/live-action cartoon adaptation until its sequel. It is also 20th Century Fox's highest grossing film domestically to be released in 2007.[1]

Home media

Alvin and the Chipmunks was released on DVD and Blu-ray April 1, 2008. The DVD release is presented on a double-sided disc featuring both full screen (1.33:1 aspect ratio) and widescreen formats (1.85:1 aspect ratio) with English 5.1 Dolby Surround, Spanish and French Dolby Surround with English and Spanish subtitles. Special features include a preview of Dr. Seuss’ Horton Hears a Who!, a history of The Chipmunks, and an explanation of how the singing is created.[10] The Wal-Mart edition includes a bonus exclusive music CD.[10] The K-Mart edition includes a free junior novel of the film.[10] The Best Buy edition includes 3 mini plush toys of Alvin, Simon, and Theodore in a collectible box.[10]

Awards


Soundtrack

Untitled

The soundtrack was released November 20, 2007, three weeks before the film's opening and contains new versions of old songs such as "Witch Doctor" and "The Chipmunk Song (Christmas, Don't Be Late)" (as made famous by David Seville and The Chipmunks), cover versions of songs such as "Bad Day" (as made famous by Daniel Powter) and "Funkytown" (as made famous by Lipps Inc.) and new songs such as "Coast 2 Coast", "Get You Goin'" and "Get Munk'd". The second track on the album is "The Chipmunk Song (Christmas Don't Be Late)", a remake version, without Jason Lee as the voice of Dave. However, the seventh track, the rock version of the song features Jason Lee as the voice of Dave. The soundtrack is the first album to be released in three years by Bagdasarian Productions, and is the group's 43rd album overall. Four songs from the album have charted on the Billboard Hot 100.

The album has been certified Platinum by the Recording Industry Association of America for shipments of over one million copies.

Reception

Professional ratings
Review scores
SourceRating
Allmusic[11]

In December 2007, the album debuted at #133 on the Billboard 200. In its second week of sales, however, the album jumped to #67 on the chart.

The album's highest peak was #5 on the Billboard 200, making it the group's highest on the chart album since Chipmunks in Low Places (which peaked at #21).

The album has been certified Platinum by the RIAA and has sold over 1,000,000 copies in the United States. By doing this, the album has become the group's first first RIAA-certified album since Chipmunks in Low Places (which also went Platinum). Alvin and the Chipmunks: Original Motion Picture Soundtrack has become the Chipmunks' third Platinum album and sixth RIAA-certified album total.

Songs

Four songs from the album managed to chart on the Billboard Hot 100 during the month of December 2007. By doing this, it became the group's first charting songs in 47 years ("Alvin for President" became the last charting single for the group; it peaked at #95 in 1960). Despite this feat, none of the songs were released as singles or ever solicited to mainstream radio (although it is possible that kid-oriented radio stations, such as Radio Disney, might have played them anyway) and charted solely because of high digital downloads caused by the anticipation of the group's film, Alvin and the Chipmunks.

The four songs that charted on the Billboard Hot 100 (and with the chart peaks included and the songs' Hot Digital Songs peaks) were:

Song Chart Position
"Witch Doctor (2007 Version)" (featuring Chris Classic) US Billboard Hot 100 62
"The Chipmunk Song (Christmas Don't Be Late) (2007 Version)" 32
"Bad Day" 27
"Funkytown" 26
"Witch Doctor (2007 Version)" (featuring Chris Classic) US Hot Digital Songs 16
"The Chipmunk Song (Christmas Don't Be Late) (2007 Version)" 28
"Bad Day" 51

Track listing

A soundtrack sampler was released along with the DVD of the film in a two pack sold exclusively at Walmart.[12] This features five songs produced exclusively for the soundtrack.

Track listing[13] All songs performed by The Chipmunks except noted
No.TitleLength
1."Bad Day"" 
2."The Chipmunk Song (Christmas Don't Be Late)" (DeeTown OG Mix) 
3."Follow Me Now" (featuring Jason Gleed1) 
4."How We Roll"1" 
5."Witch Doctor" (featuring Chris Classic) 
6."Come Get It" (featuring Rebecca Jones1) 
7."The Chipmunk Song (Christmas Don't Be Late)" (DeeTown Rock Mix) 
8."Funkytown" 
9."Get You Goin'"1" 
10."Coast 2 Coast"1" 
11."Mess Around"1" 
12."Only You (And You Alone)" 
13."Ain't No Party" (featuring Rebecca Jones and Chris Classic1) 
14."Get Munk'd" (featuring Al D1) 
Bonus tracks
No.TitleLength
15."Witch Doctor" (Classic Version2) 
16."The Chipmunk Song (Christmas Don't Be Late)" (Classic Version3) 
Soundtrack CD Sampler
No.TitleLength
1."How We Roll" 
2."Get You Goin'" 
3."Get Munk'd" (featuring Al D) 
4."Ain't No Party" (featuring Rebecca Jones and Chris Classic) 
5."Mess Around" 
  • 1Denotes original song
  • 2Performed by Ross Bagdasarian, Sr. as David Seville. This version is technically without the Chipmunks.
  • 3Featuring Ross Bagdasarian, Sr. Bagdasarian as David Seville (speaking only) and also is the singing voice for Alvin, Simon and Theodore.

Musical personnel

  • Ross Bagdasarian, Jr. — lead guitars and the sung vocal of Alvin
  • Steve Vining — bass on track 8 and the sung vocal of Simon
  • Janice Karman — the sung vocal of Theodore
  • Jason Lee — spoken voiceover on track 7 (as "David Seville")
  • Justin Long - spoken voiceover on tracks 1 & 2 (as "Alvin")
  • Matthew Gray Gubler — spoken voiceover on tracks 1 & 2 (as "Simon")
  • Jesse McCartney — spoken voiceover on tracks 1 & 2 (as "Theodore")
  • Jason Gleed — primary guest lead vocals and rhythm guitars
  • Chris Classic — secondary guest lead vocals
  • Rebecca Jones — tertiary guest lead vocals
  • Ali Dee Theodore — keyboards, bass (except track 8) and drum programming
  • Alana Da Fonseca — uncharacterized backing vocals
  • Joey Katsaros — manipulation of original concept album samples and uncharacterized backing vocals
  • Zach Danzinger — live drums and uncharacterized backing vocals
  • Vinny Alfieri — uncharacterized backing vocals
  • Andy Richards — string synthesizer on track 4, piano on track 8
  • Ross Bagdasarian, Sr. — piano on track 15, the singing voice of Dave on track 15, and the spoken voice of Dave, as well as singing voices for Alvin, Simon, and Theodore on track 16

Charts

Chart (2007) Peak
position 		Certification Sales
U.S. Billboard 200 5 Platinum[14] 1,000,000+

Marketing

Video game

Main article: Alvin and the Chipmunks (video game)

The video game for this film was released December 4, 2007 for the Wii, Nintendo DS, PlayStation 2, and the PC, just ten days before the film was released. It was written and produced by DeeTown Entertainment.

Sequels

Main articles: Alvin and the Chipmunks: The Squeakquel and Alvin and the Chipmunks: Chipwrecked

A sequel, titled Alvin and the Chipmunks: The Squeakquel, was released on December 23, 2009. Zachary Levi joined the cast to replace Jason Lee due to his small role and because of his role on My Name is Earl, the main cast members reprised their roles for the sequel and the film also re-introduced the Chipettes. A third film, titled Alvin and the Chipmunks: Chipwrecked, was released on December 16, 2011.

References

  1. ^ a b "Alvin & The Chipmunks To Meet Chipettes in Sequel?". MTV Movie Blog. Retrieved 18 January 2008.
  2. ^ Alvin and the Chipmunks (2007) from Box Office Mojo
  3. ^ "Alvin and the Chipmunks (2007)". Rotten Tomatoes. Flixster. Retrieved 2009-12-25.
  4. ^ "Alvin and the Chipmunks". Metacritic. CBS Interactive. Retrieved 2009-12-25.
  5. ^ Leydon, Joe (2007-12-13). "Alvin and the Chipmunks". Variety. Reed Business Information. Retrieved 2011-12-13.
  6. ^ Ebert, Roger (2007-12-14). "Alvin and the Chipmunks". Chicago Sun-Times. Retrieved 2011-11-22.
  7. ^ Alvin And The Chipmunks Reviews from The Guardian and The Observer
  8. ^ a b "Alvin and the Chipmunks (2007) - Weekend Box Office Results". Box Office Mojo. Retrieved 2007-12-16.
  9. ^ a b "'Alvin's' broad appeal pays off" Los Angeles Times, 3 January 2008.
  10. ^ a b c d [1]
  11. ^ link
  12. ^ Walmart.com: Alvin And The Chipmunks (2007) (With Soundtrack Sampler CD) (Full Frame, Widescreen)
  13. ^ Alvin And The Chipmunks - Original Motion Picture Soundtrack, Amazon.com
  14. ^ Billboard.com - Find Music Business News Reports and RIAA Ratings
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