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The music video for the single was released on May 22, 2009, revolving around the girls dressed in black costumes, dancing to the song in high spirit.<ref name="imdb.com"/> The video begins with all the girls walking to the front of the frame wearing tight latex outfits. As the bass of the song increases the camera begins to shake and ceases whenever the base or vocals aren't as loud. The girls are later shown in full-length dancing, until the first verse starts. During Lyndriette's verse she is shown lying down in a large black square frame which cuts between her being in the frame by herself or with men or ladies of the group in it. The music video continues with each girl on top of a square figure during their verse. Seven and Audra pose in a white square frame that is standing up, and Brave sings her verse on top of a box that is being spun around by men as she keeps her face towards the camera. The music video ends with the girls walking away from the first shot as the lights close.
The music video for the single was released on May 22, 2009, revolving around the girls dressed in black costumes, dancing to the song in high spirit.<ref name="imdb.com"/> The video begins with all the girls walking to the front of the frame wearing tight latex outfits. As the bass of the song increases the camera begins to shake and ceases whenever the base or vocals aren't as loud. The girls are later shown in full-length dancing, until the first verse starts. During Lyndriette's verse she is shown lying down in a large black square frame which cuts between her being in the frame by herself or with men or ladies of the group in it. The music video continues with each girl on top of a square figure during their verse. Seven and Audra pose in a white square frame that is standing up, and Brave sings her verse on top of a box that is being spun around by men as she keeps her face towards the camera. The music video ends with the girls walking away from the first shot as the lights close.


Daniel of ''[[MTV|MTV Buzzworthy]]'' gave the video a very positive review stating "This 'He Ain't Wit You Now (Tho)' clip is so off-the-charts summer stanknasty, we gotta do it backwards and roll it right now. As you heard in the video above, all this adds up to some serious heat."<ref name=autogenerated1 /> Daniel additionally complimented the girls by comparing their choreography to that of [[Michael Jackson]] and stating that they "create serious heat" once their vocals are added into the mix.<ref name=autogenerated1 /> ''[[Rap-Up]]'' called the video "high-gloss" during its premiere.<ref name=autogenerated3 />
Daniel of ''[[MTV|MTV Buzzworthy]]'' gave the video a very positive review stating "This 'He Ain't Wit You Now (Tho)' clip is so off-the-charts summer stanknasty, we gotta do it backwards and roll it right now. As you heard in the video above, all this adds up to some serious heat."<ref name=autogenerated1 /> Daniel additionally complimented the girls by comparing their choreography to that of [[Michael Jackson]] and stating that they "create serious heat" once their vocals are added into the mix.<ref name=autogenerated1 /> ''[[Rap-Up]]'' called the video "high-gloss" during its premiere.<ref name=autogenerated3 /> Angel of ''ConcreteLoop'' favored the video, stating "They say the music biz goes in circles and it’s looking like the girl groups are definitely making a comeback."<ref>http://concreteloop.com/2009/05/music-video-richgirl-he-aint-with-me-now-tho</ref>


==Chart performance==
==Chart performance==

Revision as of 14:39, 23 April 2012

"He Ain't wit Me Now"
Song

"He Ain't wit Me Now (Tho)" is a song by R&B girl group RichGirl. The song serves as the the groups debut single from the girls' self-titled debut album, RichGirl, which was later shelved following the groups disbandment. The single was produced and written by Rich Harrison, who has additionally worked with Beyoncé on her chart-topping "Crazy in Love" and Amerie on "1 Thing". The song was digitally released on June 2, 2009 on iTunes, and released onto Rhythmic and Urban radio the following July.

Many critics have given positive reviews on the single, complimenting Harrison's beat as "hectic" and "blinding" and being in huge favor of the ladies vocal-performances, stating that when both are added together it creates a song as "dangerous" as "He Ain't wit Me Now (Tho)." A music video for the single was shot and directed by Ray Kay and released on May 22, 2009.[2]

Composition

"He Ain't wit Me Now (Tho)" has been paced at mid-tempo, seeing production duties by Rich Harrison, who has additionally worked with Beyoncé on her chart-topping "Crazy in Love" and Amerie on "1 Thing".[3] Additional writing duties are seen by each member of the group. Instrumentally, the song features Harrison creating a blinding beat, built around a loop of mid-century Hungarian classical music, that has been described as being "inspired by absurdist literature".[4] Vocally, the ladies of RichGirl perform "acrobatics" over Harrison's beat which has been additionally been described as thunderous.[5] Harrison enhances the ladies’ vocals with a percussion-brass-cello combination that has been compared to that of an "NFL Films-esque instrumental."[6]

Release

The song serves as the lead single of the groups self-entitled debut album RichGirl.[2] The song was released for digital download on June 2, 2009.[7] In the month of July 2009, the single was released onto Rhythmic, Urban and Urban Club radio.[8]

Critical reception

The song received very positive reviews by critics most of which complimented the girls debuting with such an explosion of base and vocal power-houses. Daniel of MTV Buzzworthy stated "I do expect that this jam is gonna bounce your ass all the way through summer before you even notice school's out. Get wise to RichGirl and brace yourself for more high-drama R&B out of these ATL all-stars, coming your way soon."[4] Ben Ratliff of The New York Times put the song on a list of "Notable Dispatches From the Edge of Jazz and Beyond" that came in at #3 on the "Top Songs".[9] With a rating of seven out of ten, NewMusicReviews named the single decent, stating that although it might not find multiple chart-success it may still receive plenty of "action."[10] Awarding the song three stars out of five, DJBooth showed great praise for the song stating that although their album doesn't have a release date, that all may change following possible success with the single.[11]

Live performances

The song has been performed multiple times by the girls, most of which have been at exclusive concerts and televised appearances. While touring with Beyoncé Knowles as the opening act of the I Am... Tour, the girls included the song on their setlist, performing the single in outfits similar to the music video with ladders on stage.[12] The song was additionally performed at many exclusive concerts held by certain radio stations including BB Kings and a Kiss FM concert.[13]

Music video

The music video was shot in studio in Los Angeles and directed by Ray Kay.[14][15] In a behind the scenes look, director Ray Kay commented on the video stating "What I wanted to do with it was to communicate all of their energy visually and I also wanted to created something that would give them their own sort of iconic edge to their visual when they first come out."[16] Member Lyndriette commented on the songs video stating "The hardest thing about training for this video was just [the] how physical it was, dancing and getting choreography and having to become a 'dancer' for that period of time before you actually go in the shoot."[16] The video seems to borrow aspects from Madonna's 1995 music video "Human Nature".[17]

RichGirl as they open for the music video.

Synopsis and reception

The music video for the single was released on May 22, 2009, revolving around the girls dressed in black costumes, dancing to the song in high spirit.[3] The video begins with all the girls walking to the front of the frame wearing tight latex outfits. As the bass of the song increases the camera begins to shake and ceases whenever the base or vocals aren't as loud. The girls are later shown in full-length dancing, until the first verse starts. During Lyndriette's verse she is shown lying down in a large black square frame which cuts between her being in the frame by herself or with men or ladies of the group in it. The music video continues with each girl on top of a square figure during their verse. Seven and Audra pose in a white square frame that is standing up, and Brave sings her verse on top of a box that is being spun around by men as she keeps her face towards the camera. The music video ends with the girls walking away from the first shot as the lights close.

Daniel of MTV Buzzworthy gave the video a very positive review stating "This 'He Ain't Wit You Now (Tho)' clip is so off-the-charts summer stanknasty, we gotta do it backwards and roll it right now. As you heard in the video above, all this adds up to some serious heat."[4] Daniel additionally complimented the girls by comparing their choreography to that of Michael Jackson and stating that they "create serious heat" once their vocals are added into the mix.[4] Rap-Up called the video "high-gloss" during its premiere.[2] Angel of ConcreteLoop favored the video, stating "They say the music biz goes in circles and it’s looking like the girl groups are definitely making a comeback."[18]

Chart performance

The song debuted on the Billboard Hot R&B/Hip-Hop Songs at number ninety-six on the week of August 8, 2009.[19]

Chart (2009) Peak
position
Billboard Hot Dance Club Play[20] 31
Billboard Hot R&B/Hip-Hop Songs[19] 96

Release history

Release dates, record label and format details
Country Date Format Label
United States[7][8] June 2, 2009 Digital Download Richcraft/Jive
July 2009 Rhythm
Urban
Urban Club

References

  1. ^ http://repertoire.bmi.com/title.asp?blnWriter=True&blnPublisher=True&blnArtist=True&keyID=10905251&ShowNbr=0&ShowSeqNbr=0&querytype=WorkID
  2. ^ a b c "Video: Richgirl – 'He Ain't Wit Me Now (Tho)'". Rap-Up.com. 2009-05-22. Retrieved 2011-02-06.
  3. ^ a b http://www.imdb.com/news/ni0797362/
  4. ^ a b c d "New Video: RichGirl, 'He Ain't Wit Me Now (Tho)' » MTV Buzzworthy Blog". Buzzworthy.mtv.com. 2009-05-28. Retrieved 2011-02-06.
  5. ^ "Richgirl Sound On The Money With Slinky "Swagger Right" | Music News, Reviews, and Gossip on". Idolator.com. 2010-07-26. Retrieved 2011-02-06.
  6. ^ Contributed by Burmy Listen to More: Club, R&B, Pop. "RichGirl - He Ain't Wit Me Now (Tho) - Listen Now". Djbooth.net. Retrieved 2011-02-16.{{cite web}}: CS1 maint: multiple names: authors list (link)
  7. ^ a b "He Ain't Wit Me Now (Tho) - Single by Richgirl - Download He Ain't Wit Me Now (Tho) - Single on iTunes". Itunes.apple.com. Retrieved 2011-02-06.
  8. ^ a b "He Ain't Wit Me Now (Tho)". AllMusic. Retrieved 2011-02-06.
  9. ^ Ratliff, Ben (December 20, 2009). "Notable Dispatches From the Edge of Jazz and Beyond". The New York Times.
  10. ^ Wowie. "New Single Review – Richgirl – He Ain't Wit Me Now (Tho) | New Music Reviews, Music News, Music Videos, Lyrics and much more!". Newmusicreviews.net. Retrieved 2011-02-16.
  11. ^ http://www.djbooth.net/index/tracks/review/richgirl-he-aint-wit-me-now-tho/
  12. ^ Nuts.co.uk. "Beyonce and Richgirl Live | Search | Video". nuts.co.uk. Retrieved 2011-02-16.
  13. ^ Nuts.co.uk. "Search | Video". nuts.co.uk. Retrieved 2011-02-16.
  14. ^ "Richgirl: Money in the Bank". Rap-Up.com. 2009-04-29. Retrieved 2011-02-06.
  15. ^ "RichGirl: Money in the Bank". Rap-Up. April 29, 2009. Retrieved 2009-04-30.
  16. ^ a b "Richgirl - He Ain't Wit Me Now (Tho) Behind The Scenes". Nuts.co.uk. Retrieved 2011-02-06.
  17. ^ "» Music Video: Richgirl - He Ain'T Wit Me Now (Tho) // 'Concreteloop.Com' - Quality Not Quantity". Concreteloop.com. 2009-05-28. Retrieved 2011-02-06.
  18. ^ http://concreteloop.com/2009/05/music-video-richgirl-he-aint-with-me-now-tho
  19. ^ a b "Top Hip-Hop and R&B Songs & Singles Charts". Billboard.com. 2009-08-08. Retrieved 2012-02-20.
  20. ^ "Oh No They Didn't! - Six New Girl Groups Who Are Vying For Your Attention". Community.livejournal.com. Retrieved 2012-02-20.
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