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The song is credited with popularizing the phrase YOLO - an acronym which stands for "You only live once".<ref>{{cite web|title=Drake - The Motto ft. Lil Wayne & Tyga|url=http://www.youtube.com/watch?v=0V2VVEH6AX4&ob=av2n}}</ref> It characterizes a "balling out" mentality where one lives life to the fullest because one only goes through life once. YOLO has been described as a movement.<ref>http://www.bbc.co.uk/programmes/p00qq76n</ref> The movement has also penetrated mainstream culture as actor [[Zac Efron]] was noted getting a tattoo with the acronym.<ref>{{cite web|title=Zac Efron Tat-Tat-Tatted Up!|url=http://perezhilton.com/2011-12-16-zac-efron-yolo-tattoo#.T2pL2tkyGSo}}</ref> [[The Washington Post]] describes YOLO as "the newest acronym you'll love to hate."<ref>http://www.washingtonpost.com/blogs/arts-post/post/yolo-the-newest-abbreviation-youll-love-to-hate/2012/04/06/gIQA3QE2zS_blog.html</ref> The Huffington Post says: "YOLO is dumb."<ref>http://www.huffingtonpost.com/the-black-sheep-online/yolo-the-meaning-and-evolution_b_1524721.html</ref>
The song is credited with popularizing the phrase YOLO - an acronym which stands for "You only live once".<ref>{{cite web|title=Drake - The Motto ft. Lil Wayne & Tyga|url=http://www.youtube.com/watch?v=0V2VVEH6AX4&ob=av2n}}</ref> It characterizes a "balling out" mentality where one lives life to the fullest because one only goes through life once. YOLO has been described as a movement.<ref>http://www.bbc.co.uk/programmes/p00qq76n</ref> The movement has also penetrated mainstream culture as actor [[Zac Efron]] was noted getting a tattoo with the acronym.<ref>{{cite web|title=Zac Efron Tat-Tat-Tatted Up!|url=http://perezhilton.com/2011-12-16-zac-efron-yolo-tattoo#.T2pL2tkyGSo}}</ref> [[The Washington Post]] describes YOLO as "the newest acronym you'll love to hate."<ref>http://www.washingtonpost.com/blogs/arts-post/post/yolo-the-newest-abbreviation-youll-love-to-hate/2012/04/06/gIQA3QE2zS_blog.html</ref> The Huffington Post says: "YOLO is dumb."<ref>http://www.huffingtonpost.com/the-black-sheep-online/yolo-the-meaning-and-evolution_b_1524721.html</ref>


It has permeated amongst youth culture. A high school prank in [[Chicago]], [[Illinois]] involved high school students chanting "YOLO."<ref>http://www.nbcchicago.com/news/local/hoffman-estates-conant-high-school-senior-prank-156416395.html</ref><ref>http://www.dailyherald.com/article/20120601/news/706019819/</ref> Some people have [[graffiti|grafittied]] YOLO on walls. <ref>http://www.lehighvalleylive.com/hunterdon-county/express-times/index.ssf/2012/05/clinton_police_two_men_spray-p.html</ref><ref>http://www.10tv.com/content/stories/2012/05/31/grove-city-middle-school-aged-boys-charged-vandalism.html</ref> It has become a popular [[Twitter]] hashtag.<ref>http://chicago.cbslocal.com/2012/06/01/parent-teachers-swore-at-hoffman-estates-students-over-senior-prank/</ref> Some youth have said that it is their motto.<ref>http://www.pe.com/sports/high-school/hsg-schools/hsg-headlines/20120518-track-and-field-mitchells-making-most-of-it.ece</ref><ref>http://www.madison-press.com/news/local-news/class-2012-calls-year/</ref>
It has permeated amongst youth culture. A high school prank in [[Chicago]], [[Illinois]] involved high school students chanting "YOLO."<ref>http://www.nbcchicago.com/news/local/hoffman-estates-conant-high-school-senior-prank-156416395.html</ref><ref>http://www.dailyherald.com/article/20120601/news/706019819/</ref> Some people have [[graffiti|grafittied]] YOLO on walls. <ref>http://www.lehighvalleylive.com/hunterdon-county/express-times/index.ssf/2012/05/clinton_police_two_men_spray-p.html</ref><ref>http://www.10tv.com/content/stories/2012/05/31/grove-city-middle-school-aged-boys-charged-vandalism.html</ref> It has become a popular [[Twitter]] hashtag.<ref>http://chicago.cbslocal.com/2012/06/01/parent-teachers-swore-at-hoffman-estates-students-over-senior-prank/</ref> Some youth have said that it is their motto.<ref>http://www.pe.com/sports/high-school/hsg-schools/hsg-headlines/20120518-track-and-field-mitchells-making-most-of-it.ece</ref><ref>http://www.madison-press.com/news/local-news/class-2012-calls-year/</ref> Some youth criticise the use of the acronym, stating that "YOLO" is merely an excuse for others to do ridiculous things. Among those who criticise that, YOLO is typically seen as a backronym meaning "You obviously lack originality."


In a news article, the reporter compared the phrase YOLO to [[Yolo County]], California.<ref>http://www.mercurynews.com/entertainment/ci_20701808/happy-wanderer-discover-yolo-cause-you-only-live</ref>
In a news article, the reporter compared the phrase YOLO to [[Yolo County]], California.<ref>http://www.mercurynews.com/entertainment/ci_20701808/happy-wanderer-discover-yolo-cause-you-only-live</ref>

Revision as of 23:55, 25 June 2012

"The Motto"
Song

"The Motto" is a song by Canadian recording artist Drake. The song features Lil Wayne and is a digital iTunes Store bonus track from Drake's second studio album, Take Care. "The Motto" premiered on Los Angeles' Power 106 on October 31, 2011.[1] Drake released the song on his OVO blog a day later.[2] It impacted rhythmic top 40 radio stations on November 29, 2011, as the album's third single.[3] The track was a commercial success in the US, selling over 2,000,000 copies in the US[4] denoting 2× Platinum status. The track peaked atop both the US Hot R&B/Hip-Hop Songs and US Rap Songs charts, and peaked at 14 on the Hot 100.

The track is widely credited with popularizing the acronym "YOLO", meaning "You Only Live Once."

Music video

The music video for the remix version featuring Tyga was filmed in Northern California in November 2011.[5][6] The video features cameo appearances by rappers E-40 and Mistah F.A.B.. Late rapper Mac Dre's mother, Wanda Salvatto, also makes an appearance at the beginning of the video. It was released on Vimeo on December 21, 2011.[7] The video was officially released by VEVO on February 10, 2012.[8]

Remixes and freestyles

Chart performance

The song debuted at #18 on the U.S. Billboard Hot 100 chart with first-week sales of 124,000.[16] In its twenty second week it ascended to #14.[17] On the week of February 18th, 2012, "The Motto" ascended to number one on the US Rap Chart making it his twelfth number one on the chart and further extending his lead as the artist with the most number one hits since the chart began.

YOLO

The song is credited with popularizing the phrase YOLO - an acronym which stands for "You only live once".[18] It characterizes a "balling out" mentality where one lives life to the fullest because one only goes through life once. YOLO has been described as a movement.[19] The movement has also penetrated mainstream culture as actor Zac Efron was noted getting a tattoo with the acronym.[20] The Washington Post describes YOLO as "the newest acronym you'll love to hate."[21] The Huffington Post says: "YOLO is dumb."[22]

It has permeated amongst youth culture. A high school prank in Chicago, Illinois involved high school students chanting "YOLO."[23][24] Some people have grafittied YOLO on walls. [25][26] It has become a popular Twitter hashtag.[27] Some youth have said that it is their motto.[28][29] Some youth criticise the use of the acronym, stating that "YOLO" is merely an excuse for others to do ridiculous things. Among those who criticise that, YOLO is typically seen as a backronym meaning "You obviously lack originality."

In a news article, the reporter compared the phrase YOLO to Yolo County, California.[30]

YOLO represents many facets of life including the Straight Edge lifestyle. Kara Noonan is credited with the phrase, "I have the Edge, YOLO!

Charts and certifications

Chart (2011-12) Peak
position
Belgium (Ultratip Bubbling Under Flanders)[31] 8
Canada (Canadian Hot 100)[32] 38
UK R&B (The Official Charts Company)[33] 22
UK Singles (The Official Charts Company)[34] 80
US Billboard Hot 100[35] 14
US Hot R&B/Hip-Hop Songs (Billboard)[36] 1
US Hot Rap Songs (Billboard)[37] 1
US Pop Airplay (Billboard)[38] 25

Certifications

Country Provider Certification
United States RIAA 2× Platinum[39]

Release history

Region Date Format
United States November 29, 2011 Rhythmic contemporary radio[3]
Urban contemporary radio[40]
January 10, 2012 Rhythmic radio re-release[41]
United Kingdom April 6, 2012 Digital Download[42]
United States April 10, 2012 Top 40/Mainstream radio[43]

See also

References

  1. ^ "Drake Debuts 'The Motto,' T.I.'s 'Headlines' Remix & Talks Kendrick Lamar Feature". Billboard. Prometheus Global Media. 2011-11-01. Retrieved November 01, 2011. {{cite web}}: Check date values in: |accessdate= (help)
  2. ^ "Drake Feat. Lil Wayne - The Motto". October's Very Own. Retrieved November 1, 2011.
  3. ^ a b "Top 40 Rhythmic Future Releases". All Access Music Group. Archived from the original on November 24, 2011. Retrieved November 24, 2011.
  4. ^ http://music.yahoo.com/blogs/chart-watch/week-ending-april-22-2012-record-maroon-5-003153171.html
  5. ^ "Tweet 139547434719256576". Twitter. November 23, 2011.
  6. ^ "Tweet 141039500175486978". Twitter. November 27, 2011.
  7. ^ "Drake ~ The Motto Featuring Lil Wayne & Tyga (Official Video)". Vimeo. Retrieved December 21, 2011.
  8. ^ "The Motto (Explicit) - Drake ft. Lil Wayne & Tyga". VEVO. Retrieved February 10, 2012.
  9. ^ "New Music: Tyga "The Motto (Remix)"". Rap Radar. Retrieved November 02, 2011. {{cite web}}: Check date values in: |accessdate= (help)
  10. ^ "New Music: YG, Nipsey Hussle, & Snoop Dogg "The Motto (Remix)"". Rap Radar. Retrieved November 29, 2011.
  11. ^ "Nelly - The Motto (Remix)". YouTube. Retrieved December 20, 2011.
  12. ^ "New Music: Jeremih "The Motto (Remix)"". Rap Radar. Retrieved December 27, 2011.
  13. ^ "New Music: Mario "The Motto (Remix)"". Rap Radar. Retrieved January 02, 2012. {{cite web}}: Check date values in: |accessdate= (help)
  14. ^ "Young Jeezy & Freddie Gibbs – The Motto (Remix)"". Nah Right. Retrieved January 20, 2012.
  15. ^ "Wale & Meek Mill – The Motto (Remix)"". Rap Radar. Retrieved January 30, 2012.
  16. ^ "It's Official: Drake's 'Take Care' Debuts At No. 1 On Billboard 200". billboard.biz. Billboard. Nielsen Business Media, Inc. Retrieved November 23, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  17. ^ "Hot 100". Billboard. Nielsen Business Media, Inc. Retrieved November 24, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  18. ^ "Drake - The Motto ft. Lil Wayne & Tyga".
  19. ^ http://www.bbc.co.uk/programmes/p00qq76n
  20. ^ "Zac Efron Tat-Tat-Tatted Up!".
  21. ^ http://www.washingtonpost.com/blogs/arts-post/post/yolo-the-newest-abbreviation-youll-love-to-hate/2012/04/06/gIQA3QE2zS_blog.html
  22. ^ http://www.huffingtonpost.com/the-black-sheep-online/yolo-the-meaning-and-evolution_b_1524721.html
  23. ^ http://www.nbcchicago.com/news/local/hoffman-estates-conant-high-school-senior-prank-156416395.html
  24. ^ http://www.dailyherald.com/article/20120601/news/706019819/
  25. ^ http://www.lehighvalleylive.com/hunterdon-county/express-times/index.ssf/2012/05/clinton_police_two_men_spray-p.html
  26. ^ http://www.10tv.com/content/stories/2012/05/31/grove-city-middle-school-aged-boys-charged-vandalism.html
  27. ^ http://chicago.cbslocal.com/2012/06/01/parent-teachers-swore-at-hoffman-estates-students-over-senior-prank/
  28. ^ http://www.pe.com/sports/high-school/hsg-schools/hsg-headlines/20120518-track-and-field-mitchells-making-most-of-it.ece
  29. ^ http://www.madison-press.com/news/local-news/class-2012-calls-year/
  30. ^ http://www.mercurynews.com/entertainment/ci_20701808/happy-wanderer-discover-yolo-cause-you-only-live
  31. ^ "Drake – The Motto" (in Dutch). Ultratip.
  32. ^ "Drake Chart History (Canadian Hot 100)". Billboard. Retrieved March 1, 2012.
  33. ^ "Official UK Singles Top 100". The Official Charts Company. Retrieved 18th February 2012. {{cite web}}: Check date values in: |accessdate= (help)
  34. ^ "R&B Singles Top 40". The Official Charts Company. Retrieved 18th February 2012. {{cite web}}: Check date values in: |accessdate= (help)
  35. ^ "Drake Chart History (Hot 100)". Billboard. Retrieved February 7, 2012.
  36. ^ "Drake Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved February 7, 2012.
  37. ^ "Drake Chart History (Hot Rap Songs)". Billboard. Retrieved February 7, 2012.
  38. ^ "Drake Chart History (Pop Songs)". Billboard. Retrieved March 5, 2012.
  39. ^ "Drake - Gold & Platinum Certifications". RIAA. Retrieved May 29, 2012.
  40. ^ "Urban Future Releases". All Access Music Group. Archived from the original on November 29, 2011. Retrieved November 29, 2011.
  41. ^ "CHR archive 1/10 Rhythm Crossover". FMQB. Retrieved January 10, 2011.
  42. ^ http://itunes.apple.com/gb/album/motto-feat.-lil-wayne-tyga/id513124334
  43. ^ http://www.webcitation.org/66mJxpU0A
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