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* ''[[List of Dragon Ball Z Kai episodes|Dragon Ball Z Kai]]'' (TV-Y7-FV) (August 14, 2010–August 11, 2012) (Moving to [[Vortexx]] on August 25, 2012)
* ''[[List of Dragon Ball Z Kai episodes|Dragon Ball Z Kai]]'' (TV-Y7-FV) (August 14, 2010–August 11, 2012) (Moving to [[Vortexx]] on August 25, 2012)
* ''[[Magi-Nation (TV series)|Magi-Nation]]'' (TV-Y: E/I) (February 19, 2011–February 11, 2012)
* ''[[Magi-Nation (TV series)|Magi-Nation]]'' (TV-Y: E/I) (February 19, 2011–February 11, 2012)
* ''[[Tai Chi Chasers]]'' (TV-Y7-FV) (September 17, 2011–June 2, 2012)
* ''[[Tai Chi Chasers]]'' (TV-Y7-FV) (September 17, 2011–June 2, 2012) (Moving to [[Vortexx]] on September 15, 2012)


====Movies====
====Movies====

Revision as of 19:15, 16 August 2012

Toonzai
TypeSaturday morning cartoon block
BrandingThe CW4Kids: Toonzai
Country
United States
AvailabilityUnited States
Canada (via cable)
Owner4Kids Entertainment (2008–2012)
Saban Brands (June 26–August 18, 2012) (Time leased from The CW)
Launch date
May 24, 2008 (2008-05-24) (The CW4Kids)
August 14, 2010 (2010-08-14) (Toonzai)
DissolvedAugust 7, 2010 (2010-08-07) (The CW4Kids)
August 18, 2012 (2012-08-18) (Toonzai)
Official website
http://www.toonzai.com

Toonzai is a Saturday morning cartoon block broadcasting on The CW Television Network. The block is the result of a five-year agreement between 4Kids Entertainment and The CW. The former name for the block The CW4Kids, is retained as a sub-brand to fulfill branding obligations for The CW per 4Kids Entertainment's contract to lease the network's Saturday morning time slots. The name is a portmanteau of "toon" and the Japanese term banzai, reflecting the majority of anime programming on the block.

History

The CW4kids logo used exclusively from May 24, 2008 - August 7, 2010. The logo is still being used as a sub-brand to the existing name.

The block premiered on May 24, 2008, under the name "The CW4Kids", replacing Kids' WB! (which went to an exclusively online video on demand presentation). The block is programmed by 4Kids Entertainment, which is responsible for the content and advertising revenue from it.

At the time of the block's launch, 4Kids also programmed the competing 4Kids TV block for Fox, until that network nullified their time leasing agreement with 4KidsTV on December 27, 2008 due to several factors. The CW4Kids was not renamed in order to avert confusion and due to contractual obligation to feature the CW name in some form within the name.

On April 27, 2010, 4Kids announced the renaming of the CW4Kids under the new name Toonzai, a name change that took effect on August 14, 2010.[1] The block's last pre-Toonzai era day signed off at 12:00pm on Saturday, August 7, 2010, with the final pre-Toonzai era program to air on Saturday, August 7, 2010 was Yu-Gi-Oh! 5D's, right before the final goodbye to everyone at the CW4Kids. After that, they showed a trailer at the upcoming Toonzai block in its space, followed by the final CW4Kids bumper, and the schedule and clock to The CW's Saturday program lineup. At 7:00am on Saturday, August 14, 2010, the CW4Kids added the new Toonzai banner, with the first program to air on Saturday, August 14, 2010 was Cubix: Robots for Everyone. The block retained the CW4Kids programming Yu-Gi-Oh! and Sonic X in its lineup, and currently uses the CW4Kids name as a sub-brand for Toonzai per 4Kids' contract with the network for their time lease of the Saturday morning slot.

On June 26, 2012, a bid by Kidsco Media Ventures, an affiliate of Saban Capital Group, to acquire 4Kids' agreement with The CW for the block, was finalized, from that point on, the CW4kids name was emphasized much more, making the Toonzai brand almost non-existent. On July 2, 2012, it was announced that Saban Brands, via Kidsco Media Ventures, will begin programming the block, which will be relaunched under the name Vortexx on August 25, 2012.[2][3] Programming to be aired on the block in the fall include Yu-Gi-Oh! and Power Rangers.[4][5][6][7][8]

Programming

Toonzai

Programming differences

In most markets, most affiliates use the network's current Saturday morning schedule, though some, such as Atlanta's WUPA-TV air the block on Sundays instead due to existing Saturday programming. Former WB affiliate WCCT-TV in Hartford airs the first three hours of the block on Saturday mornings and the last two hours on Sunday mornings to make room for their own local, syndicated, and religious programming. KMAX-TV in Sacramento airs the whole schedule on Saturday, but it is aired on a four hour tape delay (from 11 a.m. to 4 p.m.) because of their Saturday edition of Good Day Sacramento. WLFL-TV in Raleigh also airs the whole schedule, but two hours ahead (from 5 to 10 a.m.). XETV in Tijuana/San Diego airs the lineup in two blocks (one from 5-8 a.m. and another from 10 a.m.-12 p.m.) due to its Saturday morning newscast.

KMYS in San Antonio, which picked up the CW affiliation in 2010, airs the block during early Sunday morning and early Monday morning (split into a two-hour and three-hour block) airing before 5 a.m. due to its previous commitment of airing Fox's Weekend Marketplace infomercial block on Saturday mornings (a holdover from its MyNetworkTV affiliation), along with already existing religious and paid programming on Sunday mornings; this by default forces most younger viewers of the block in that market to record it overnight for later viewing or watch programming on the 4Kids website, if available. KPXJ in Shreveport, Louisiana does not air the last hour of the block and WLTZ-DT2 in Columbus, Georgia does not carry the first 30 minutes of the block.

While The CW recommends that its affiliates carry the Toonzai block at 7 a.m. Saturday mornings (regardless of time zone), its secondary CW Plus national feed for smaller markets airs the Toonzai block an hour earlier on its broadcast and cable-only affiliates in the Central, Mountain and Alaska time zones, as The CW Plus operates two separate feeds running on Eastern and Pacific time zone schedules.

Current programs

Former programs

Movies

The CW4Kids

Former Programs

  • † - Program transitioned from final schedule of Kids' WB
  • ‡ - Program transitioned to Toonzai

Short Segments

Blocks

"Popcorn For Breakfast" Movies

Papercrafts

The CW4Kids website had a "Papercraft" section, where fans can either print special themed bookmarks and stationary and/or make paper characters and accessories from various 4Kids shows.

Show Character(s)/Item(s)
Chaotic Chaor, Maxxor, H'earring, Intress, Zalvar, Code Scanner
Dinosaur King Chomp, Max, Terry, Bookmarks
GoGoRiki Ottoriki, Pogoriki, Rosariki, Docoriki, Pogoriki Stationary
Huntik: Secrets & Seekers Dante Vale
Kamen Rider: Dragon Knight Kamen Rider Dragon Knight, Wing Knight, Torque, Strike
Kirby: Right Back at Ya! Kirby, Tiff, Tuff, Meta-Knight, King Dedede, Waddle Dee
Sonic X Sonic, Tails Prower, Knuckles, Amy Rose, Shadow, Dr. Eggman, Rouge, Bookmarks
Teenage Mutant Ninja Turtles Michelangelo, Raphael, Donatello, Leonardo, Splinter, Casey Jones, Shredder, Foot Ninja, Krang, TMNT Accessories, Bookmarks, Bookmarks (Fast Forward)
Viva Piñata Fergy
Winx Club Bloom (Stationery), Flora (Stationery), Layla (Stationery), Musa (Stationery), Stella (Stationery), Tecna (Stationery), Winx Club Stationery, Bookmarks
Yu-Gi-Oh! Yugi, Yami Yugi

See also

  • 4Kids TV - predecessor of both Toonzai and TheCW4Kids blocks; ran on Fox from September 2002 to December 2008
  • 4Kids Entertainment - entertainment company that programmed both blocks as well as Toonzai

References

  1. ^ 4Kids to Rebrand The CW4Kids Block on Saturdays, Anime News Network, April 27, 2010)
  2. ^ Wallenstein, Andrew (July 2, 2012). "Saban Brands to rebuild CW toon block". Variety. Retrieved July 7, 2012.
  3. ^ "'Power Rangers' Backer Saban to Reenter Kiddie TV". Advertising Age. July 12, 2012. Retrieved July 12, 2012.
  4. ^ "Saban Brands Partners with The CW to Launch Five-Hour Kids Television Block" (PDF). Saban. July 2, 2012. Retrieved July 7, 2012.
  5. ^ Wallenstein, Andrew (July 2, 2012). "Saban Brands to rebuild CW toon block". Variety. Retrieved July 7, 2012.
  6. ^ Marcucci, Carl (July 3, 2012). "The CW signs Saban Brands for kids block". Radio & Television Business Report. Retrieved July 7, 2012.
  7. ^ "Saban builds CW kids' block". C21Media. July 3, 2012. Retrieved July 7, 2012.
  8. ^ Dickson, Jeremy (July 3, 2012). "Saban and The CW launch kids TV block". KidScreen. Retrieved July 7, 2012.
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