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Revision as of 03:24, 20 August 2012
Prigat (Template:Lang-he) (originally called Gat) is a juice and syrup manufacturer in Israel owned by Gat Foods and Israel Beer Breweries. Prigat's headquarters are located in two kibbutzim, Givat Haim (Meuhad) and Givat Haim (Ichud), near Hadera.[1] Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.[2][3]
Timeline of company history
1940s and 1950s
- Prigat was founded in 1940 when the leaders of the Givat Chaim kibbutz decided to build a factory for canned fruit and vegetable products.
- In 1941, the factory was named "Gat" and quickly began the marketing of the company's first products, which were jams, tomato puree and applesauce.
- In 1943, the British Army in Palestine ordered 775,000 syrup bottles for 55,000 Land of Israel pounds (the Israeli currency at the time of the order).
- Starting from 1947, the company began using mechanical juice extraction based on the FMC citrus juice extractor, which finished developing the same year.[4]
- In 1957, Prigat began marketing sweetcorn seeds in tin cans.
- In 1958, Golda Meir, who was a foreign minister at the time, approved the "Jaffa Champion" company trademark for marketing outside of Israel.
- In 1959, the company's peanut factory was established. The peanut factory was later separated from Prigat's juice activities and is not handled by Prigat today.
1960s and 1970s
- In 1962, the company's frozen juice and vegetables department was established.
- In 1972, Gat won the best exporter award for 1971.
- In 1976, a plastic factory for the 6oz frozen juice and vegetables boxes was established.
- In 1977, the "Prigat" trademark was first used referring to the frozen food department of the company.
1980s and 1990s
- In 1982, Prigat's production line for juice in small bags was established.
- In 1987, Prigat's production line for juice in cardboards was established.
- In 1993, Prigat began marketing in Romania.
- In 1995, Prigat's production line for squeezed juice was established.
2000s
- In 2003, Prigat's merge with Israel Beer Breweries was completed.
International activity
Prigat primarily markets in Israel; however, it contains products and/or exports to 15 other countries as well: Australia, Austria, Belgium, Bulgaria, Canada, England, France, Ghana, Hungary, Kenya, Macedonia, Romania, South Africa, Spain and the US.[5][6] Prigat overseas export revenue is estimated at US$65.5 million as of 2006,[3] 59.5% of their total revenue.[3]
In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.[7]
Jewish National Fund involvement
Prigat has also been involved with the non-profit Jewish National Fund.[8] As of 2006, Prigat spent a total of ₪3 million NIS on treeplanting, of which 2 million square metres of orchards were planted in the Negev area.[8] Following the 2006 Israel-Lebanon conflict, Prigat sent the company's employees to restore the Birya forest after numerous Katyushas fell in the area.[8]
See also
References
- ^ "Prigat emphasizes the differences among the soft drinks category [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-27.
{{cite web}}: URL–wikilink conflict (help) - ^ "At the first time in the juice market: "orange juice with refined sourness"! [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-27.
{{cite web}}: URL–wikilink conflict (help) - ^ a b c "Largest Kibbutz Industry Companies". duns100.dundb.co.il. Retrieved 2006-10-27.
- ^ "FMC citrus juice extractor". asme.org. Retrieved 2006-10-27.
- ^ "Prigat worldwide". prigat.com. Retrieved 2006-11-12.
- ^ "Export". prigat.com. Retrieved 2006-11-12.
- ^ "Prigat gets half of QAB's investments". business-Romania.blogspot.com. Retrieved 2006-10-27.
- ^ a b c "Prigat returns love to nature [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-31.
{{cite web}}: URL–wikilink conflict (help)