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'''The General Assembly''' is a music video and commercial directing duo based in Los Angeles, CA. They have directed music videos for such artists as [[Grum]], [[The Wombats]], [[Totally Enormous Extinct Dinosaurs]], [[Jason Lytle]], [[Fruit Bats (band)]] and [[Radar Bros.]] They have also directed commercials for [[O2 (UK)]] and for the band [[She & Him]].
'''The General Assembly''' is a music video and commercial directing duo based in Los Angeles, CA. They have directed music videos for such artists as [[Grum]], [[The Wombats]], [[Totally Enormous Extinct Dinosaurs]], [[Jason Lytle]], [[Fruit Bats (band)]] and [[Radar Bros.]] They have also directed commercials for [[O2 (UK)]], [[Jeremiah Weed]] and for the band [[She & Him]].


In June 2010, their video for Jason Lytle's "[[Yours Truly, the Commuter|I Am Lost (And The Moment Cannot Last)]]" was featured in the [[Los Angeles Film Festival]]. In June 2011, TGA was included in the prestigious [[Saatchi & Saatchi]] New Directors Showcase at the Cannes Lion International Festival of Creativity.<ref>Creativity-Online [http://creativity-online.com/news/saatchi-21st-annual-new-directors-showcase/228337 "Saatchi & Saatchi's 21st Annual New Directors Showcase"], ''Creativity-Online'', June 23, 2011, accessed July 20, 2011.</ref> Also in 2011, they won the Audience Award at the [[Los Angeles Film Festival]] for their music video of Grum's "Can't Shake This Feeling." <ref>LA Film Fest [http://www.lafilmfest.com/2011-festival-winners/ "2011 Festival Winners"], ''LA Film Fest'', June 27, 2011, accessed July 20, 2011.</ref>
In June 2010, their video for Jason Lytle's "[[Yours Truly, the Commuter|I Am Lost (And The Moment Cannot Last)]]" was featured in the [[Los Angeles Film Festival]]. In June 2011, TGA was included in the prestigious [[Saatchi & Saatchi]] New Directors Showcase at the Cannes Lion International Festival of Creativity.<ref>Creativity-Online [http://creativity-online.com/news/saatchi-21st-annual-new-directors-showcase/228337 "Saatchi & Saatchi's 21st Annual New Directors Showcase"], ''Creativity-Online'', June 23, 2011, accessed July 20, 2011.</ref> Also in 2011, they won the Audience Award at the [[Los Angeles Film Festival]] for their music video of Grum's "Can't Shake This Feeling." <ref>LA Film Fest [http://www.lafilmfest.com/2011-festival-winners/ "2011 Festival Winners"], ''LA Film Fest'', June 27, 2011, accessed July 20, 2011.</ref>

Revision as of 17:55, 5 October 2012

The General Assembly
OccupationFilm / Video Director
Years active2007 - Present

The General Assembly is a music video and commercial directing duo based in Los Angeles, CA. They have directed music videos for such artists as Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band) and Radar Bros. They have also directed commercials for O2 (UK), Jeremiah Weed and for the band She & Him.

In June 2010, their video for Jason Lytle's "I Am Lost (And The Moment Cannot Last)" was featured in the Los Angeles Film Festival. In June 2011, TGA was included in the prestigious Saatchi & Saatchi New Directors Showcase at the Cannes Lion International Festival of Creativity.[1] Also in 2011, they won the Audience Award at the Los Angeles Film Festival for their music video of Grum's "Can't Shake This Feeling." [2]

The General Assembly is repped in the UK for music videos and commercials by Skin Flicks.[3]

Music Videos

Year Artist Song Title
2008 Debate Team (band) "My Expertise"
Radar Bros. "Brother Rabbit"
2009 Jason Lytle "I Am Lost (And The Moment Cannot Last)"
Fruit Bats (band) "The Ruminant Band"
2010 Grum "Can't Shake This Feeling"
Everest "Let Go"
Grum "Through The Night"
The Wombats "Tokyo (Vampires & Wolves)"
2011 Totally Enormous Extinct Dinosaurs "Trouble"
Fruit Bats (band) "You're Too Weird"
2012 Everest "Ownerless"

Commercials

Year Client Title
2011 O2 (UK) "O2 GuruTV: DJ Coyle"
O2 (UK) "O2 GuruTV: Peter & Sheila"
She & Him "A Very She & Him Christmas"
2012 Jeremiah Weed "Alligator"

References

  1. ^ Creativity-Online "Saatchi & Saatchi's 21st Annual New Directors Showcase", Creativity-Online, June 23, 2011, accessed July 20, 2011.
  2. ^ LA Film Fest "2011 Festival Winners", LA Film Fest, June 27, 2011, accessed July 20, 2011.
  3. ^ Skinner, Richard [1] Skin Flicks, January 1, 2011 accessed September 5, 2012.

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