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| iptv serv 2 = [[Telus TV|Optik TV]] <small>([[Canada]])</small>
| iptv serv 2 = [[Telus TV|Optik TV]] <small>([[Canada]])</small>
| iptv chan 2 = Channel 536<ref>{{cite web|url=http://www.telus.com/content/tv/optik/programming/channels-and-packages.jsp|title=Channels & packages|publisher=TELUS|date=2012-11-03}}</ref>
| iptv chan 2 = Channel 536<ref>{{cite web|url=http://www.telus.com/content/tv/optik/programming/channels-and-packages.jsp|title=Channels & packages|publisher=TELUS|date=2012-11-03}}</ref>
| iptv serv 3 = [[Mio TV]]<small>([[Singapore]])</small>
| iptv chan 3 = Channel 654
|}}
|}}



Revision as of 09:16, 16 November 2012

Life OK
Country India
NetworkSTAR India
HeadquartersMumbai, Maharashtra, India
Ownership
OwnerNews Corporation

Life OK is a Hindi-language Indian cable and satellite television channel, part of the STAR India network's bouquet of channels, which is fully owned by News Corporation. The channel launched on December 18, 2011, and is distributed in many parts of the world.[20] The channel replaced STAR India's now defunct youth-oriented channel STAR One.[21]

The channel launched in the United States on March 1, 2012, though its programs were aired on STAR India One prior to its launch.[22] In the United Kingdom and Ireland, Life OK also ran under the STAR One brand until May 28, 2012, when it became Star Life OK.[23]

Shows

On air

Title First aired on Producer(s)
Drama
Alaxmi Ka Super Parivaar Jul 2, 2012 Hats Off Productions
Amrit Manthan Feb 26, 2012 Director Kut's Productions
Dil Se Di Dua... Saubhagyavati Bhava? Dec 18, 2011
Junoon - Aisi Nafrat Toh Kaisa Ishq Nov 5, 2012 Beyond Dreams
26-12 Nov 26, 2012
Mythology
Devon Ke Dev...Mahadev Dec 18, 2011 Life OK Productions
Crime
Hum Ne Li Hai- Shapath Jan 15, 2012 Fireworks Productions
Savdhaan India @ 11 Apr 23, 2012 Contiloe Entertainment
Reality
Hindustan Ke Hunarbaaz Oct 21, 2012
Event
Ramleela - Ajay Devgn Ke Saath Oct 21, 2012

History

The channel gained 100 GRPs on its fourth week.[22] Currently, Life OK broadcasts shows for 30 minutes.

The channel is headed by Ajit Thakur, who is the general manager.[24]

Content development for Life OK is handled by Sanjog Gupta[25], while programming is headed by Dimpi Dey.[25]

On September 9, 2012, Life OK made history by obtaining the highest television rating among all competing general entertainment channels in the previous year. Its successful mythological drama Devon Ke Dev...Mahadev recorded an 8.2 TVR, pushing the channel to recorded its highest ever GRP of 167.[26]

References

  1. ^ "Airtel Digital TV on SES 7 at 108.2°E". Indian DTH Wiki. 2012-11-03.
  2. ^ "South Asian TV Channels". DIRECTV. 2012-11-03. {{cite web}}: Text "Watch South Asian TV Shows Available on DIRECTV" ignored (help)
  3. ^ "Hindi Satellite Packages". DISH International. 2012-11-03.
  4. ^ "Dish TV on NSS 6 at 95.0°E and Dish Tru HD on AsiaSat 5 at 100.5°E". Indian DTH Wiki. 2012-11-03.
  5. ^ "Parabole Madagascar". Parabole Madagascar. 2012-11-03.
  6. ^ "Parabole Réunion". Parabole Réunion. 2012-11-03.
  7. ^ "Reliance Digital TV on Measat 3 at 91.5°E". Indian DTH Wiki. 2012-11-03.
  8. ^ "Sky Guide TV Listings - Sky". Sky. 2012-11-03.
  9. ^ "Sun Direct on Measat 3 at 91.5°E and Sun Direct HD on Insat 4B at 93.5°E". Indian DTH Wiki. 2012-11-03.
  10. ^ "Tata Sky on Insat 4A at 83.0°E". Indian DTH Wiki. 2012-11-03.
  11. ^ "TV Guide". TopTV. 2012-11-03.
  12. ^ "Videocon D2H on ST 1 at 88.0°E". 2012-11-03.
  13. ^ "Channel lineup serving Northern Virginia". Cox Communications. 2012-11-03.
  14. ^ "Channel List". Hathway. 2012-11-03.
  15. ^ "South Asian International Channels". RCN. 2012-11-03.
  16. ^ "Rogers - Programming and Channels". Rogers. 2012-11-03.
  17. ^ "Hindi TV". Time Warner Cable. 2012-11-03.
  18. ^ "Bell Fibe TV - Programming". Bell. 2012-11-03.
  19. ^ "Channels & packages". TELUS. 2012-11-03.
  20. ^ "STAR One makes way for 'Life OK'". Indian Television.com. 2011-12-13.
  21. ^ Baddhan, Raj (2011-12-13). "Star TV changes Star One to Life Ok this month". BizAsia UK.
  22. ^ a b "Indian family TV channel launches in U.S." Emerging Money. 2012-02-28.
  23. ^ Baddhan, Lakh (2012-05-12). "Star One to rebrand to Star Life Ok on Monday". BizAsia UK.
  24. ^ "Life OK is doing much better than Star One, says channel head Ajit Thakur". tellychakkar.com. 2012-04-21.
  25. ^ a b "Life OK isn't a wkly game; it's building a future brand: Uday Shankar". Exchange 4 Media.com. 2011-12-19.
  26. ^ "Mahadev tops TRP charts with a new record of 8.2 TVR". The Times of India. 2012-09-21.