Jumpman (logo): Difference between revisions
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[[File:Jumpman logo.svg|thumb|200px|The "Jumpman" logo is used by Nike to promote the Air Jordan shoes, among other merchandise.]] |
[[File:Jumpman logo.svg|thumb|200px|The "Jumpman" logo is used by Nike to promote the Air Jordan shoes, among other merchandise.]] |
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The "'''Jumpman'''" logo is owned by [[Nike, Inc.|Nike]] |
The "'''Jumpman'''" logo is owned by [[Nike, Inc.|Nike]] this may not be correct |
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the famous and successful [[Air Jordan]] [[brand]] of [[basketball]] shoes. |
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The Jumpman logo is a [[silhouette]] of Michael Jordan performing a lay-up. Beginning in 1985, the Jumpman photo or logo always accompanied "Jordan" branded products, even when the only word displayed on the product was "Jordan".<ref>http://donisdope.wordpress.com/2010/12/23/logo-design-the-jumpman/</ref><ref>http://caselaw.findlaw.com/data2/circs/7th/011897P.pdf</ref> |
The Jumpman logo is a [[silhouette]] of Michael Jordan performing a lay-up. Beginning in 1985, the Jumpman photo or logo always accompanied "Jordan" branded products, even when the only word displayed on the product was "Jordan".<ref>http://donisdope.wordpress.com/2010/12/23/logo-design-the-jumpman/</ref><ref>http://caselaw.findlaw.com/data2/circs/7th/011897P.pdf</ref> |
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Revision as of 17:12, 26 November 2012
The "Jumpman" logo is owned by Nike this may not be correct
the famous and successful Air Jordan brand of basketball shoes.
The Jumpman logo is a silhouette of Michael Jordan performing a lay-up. Beginning in 1985, the Jumpman photo or logo always accompanied "Jordan" branded products, even when the only word displayed on the product was "Jordan".[1][2]
The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the "Wings" logo, which had been a feature of the Air Jordans I and II. This model was one of the most popular ever. The Jumpman logo would retain a fairly consistent look throughout the Air Jordan line's history, except on the Air Jordan VIII, on which it was reminiscent of a peace sign.
In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers' own Bugs Bunny. As a tie-in, Nike created a line of merchandise which featured a spoof of the Jumpman using Bugs' silhouette, combined with a "Hare Jordan" caption. This led to the film Space Jam and also on that movie they showed him performing the jumpman but spoofed it by having him dunk from half court unlike his actual dunk
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