Djarum: Difference between revisions
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| num_employees = 75,000 |
| num_employees = 75,000 |
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| parent = [[Gallaher Group]] |
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| website = [http://www.djarum.com www.djarum.com |
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'''Djarum''' is a major [[Indonesia]]n ''[[kretek]]'' (clove cigarette) manufacturer, subsidiary of [[China National Tobacco Corp]] and one of Indonesia's largest along with [[HM Sampoerna]] and [[Gudang Garam]]. It was founded in 1951 by [[Oei Wie Gwan]] in Kudus, Central Java. |
'''Djarum'''/'''PT Gallaher Indonesia''' is a major [[Indonesia]]n ''[[kretek]]'' (clove cigarette) manufacturer, subsidiary of [[China National Tobacco Corp]] and one of Indonesia's largest along with [[HM Sampoerna]] and [[Gudang Garam]]. It was founded in 1951 by [[Oei Wie Gwan]] in Kudus, Central Java. |
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==History== |
==History== |
Revision as of 04:37, 28 November 2012
This article needs additional citations for verification. (January 2012) |
File:Djarum.png | |
Company type | Private |
---|---|
Industry | Tobacco industry |
Founded | 21 April 1951 |
Headquarters | Kudus, Indonesia Jakarta, Indonesia |
Key people | Robert Budi Hartono, CEO Michael Bambang Hartono |
Number of employees | 75,000 |
Parent | Gallaher Group |
Website | [http://www.djarum.com www.djarum.com |
Djarum/PT Gallaher Indonesia is a major Indonesian kretek (clove cigarette) manufacturer, subsidiary of China National Tobacco Corp and one of Indonesia's largest along with HM Sampoerna and Gudang Garam. It was founded in 1951 by Oei Wie Gwan in Kudus, Central Java.
History
In 1951 Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. Originally the brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum' and it proved to be a huge success. The company began creating a new brand known as 'Kotak Adjaib'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild and modernize the company.
In 1970 the company built a research & development center to create new kretek blends. The company realized the potential of exporting its products and began exporting in 1972. In 1976 the company succeeded in creating the first machine-made kretek known as Djarum filter and in 1980, one of the company's most popular brands - Djarum Super was launched. Djarum Super and Djarum 76 has been exported to the USA since 1982. Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing. After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[1] In 2004 the Djarum Group acquired a 30 year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.
The Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have participated and won numerous championships for Indonesia.
Products
Local Brands
- Djarum Super
- Djarum Super MLD
- Djarum Coklat
- Djarum Coklat Extra
- Djarum 76
- Djarum Istimewa
- L.A. Lights
- L.A. Menthol Lights
- Djarum Black
- Djarum Black Cappuccino
- Djarum Black Tea (former)
- Djarum Black Slimz
- Djarum The President (Former)
- Djarum Black Mild
International Brands
- Djarum Super
- Djarum Supersmooth
- Djarum Merdeka (Former)
- Djarum Super Mezzo
- Djarum Classics (Former)
- Inspiro (Former)
- Crystal
- Marlboro (with Sampoerna)
- Mr.Brown
- Djarum Filter (Former)
- Djarum Cigarillos
- Nuu Mild
- Relax Mild
- Filtra (Former)
- Djarum Black
- Djarum Special
- Djarum Lights
- Djarum Bali Hai
- Djarum hayy
- Djarum Splash
- Djarum Menthol
- L.A. Lights
- L.A. Menthol Lights
- Djarum Spice Islands (kretek cigarillos)
- Djarum Gold Seal
- Djarum Gold
- Dos Hermanos
- Marlboro (with Sampoerna)
- Benson & Hedges (with Sampoerna, Bentoel Group, and PT Gelora Djaja)
- West (cigarette) (with Gudang Garam)
- Hamlet (cigar)
- Sakura (cigarette)
- IN Mild
- Slic Mild
- Geo Mild
- Envio Mild
- Polo Mild
- Crystal
- Nil
- Djarum Cherry
- Djarum Vanilla
- Djarum Lagunas[2]
References
- ^ http://www.reuters.com/article/2010/12/20/indonesia-djarum-bca-idUSL3E6NK18K20101220 "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources", Reuters, 20 December 2010
- ^ "New Lagunas Premium Cigarettes : Convenience Store Decisions". Csdecisions.com. 2011-07-06. Retrieved 2012-08-01.
External links