José Filipe Torres: Difference between revisions

Content deleted Content added

Inline

Revision as of 17:30, 14 January 2013

José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, and country branding expert.

Biography

Never having studied at a university, he started working as a paper cutter at the age of 18 for the publicity agency Novo Design (Brandia).^[1] He became interested in the work of designers and his potential, which the company management realized, helped him study in New York and London.^[2]

As of 2003, he is the CEO and Founder of Bloom Consulting, a company he set up in 2003 and, according to The Economist and other sources, he is cited as being "a world renowned specialist in country branding".^[3] He was quoted by Forbes about national branding and marketing, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment."^[4] His clients include Spain and other international clients.^[4]

In 2011, Mr. Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Branding Ranking.^[5]

External links

References

^ "A Primeira Fronteira". 2009-11-26. Retrieved 2011-08-08.
^ |url=http://www.dn.pt/inicio/interior.aspx?content_id=661290%7Ctitle=Um português que ama Portugal a partir de Espanha|date=2007-07-14|accessdate=2011-08-08
^ "Country branding consultant Jose Filipe Torres on branding Serbia".
^ ^a ^b "World's Most Well-Liked Countries". Forbes. 2010-05-09. Retrieved 2011-08-04.
^ http://countrybrandingwiki.org/index.php/Country_Branding#Bloom_Consulting_Country_Branding_Ranking

Template:Persondata

This European business-related biographical article is a stub. You can help Wikipedia by expanding it.

This Portugal biographical article is a stub. You can help Wikipedia by expanding it.

[1] "A Primeira Fronteira". 2009-11-26. Retrieved 2011-08-08.

[2] |url=http://www.dn.pt/inicio/interior.aspx?content_id=661290%7Ctitle=Um português que ama Portugal a partir de Espanha|date=2007-07-14|accessdate=2011-08-08

[3] "Country branding consultant Jose Filipe Torres on branding Serbia".

[Forbes-4] "World's Most Well-Liked Countries". Forbes. 2010-05-09. Retrieved 2011-08-04.

[5] ttp://countrybrandingwiki.org/index.php/Country_Branding#Bloom_Consulting_Country_Branding_Ranking

[1]

[2]

[3]

[4]

[5]

@@ Line 17: / Line 17: @@
 {{reflist}}
 {{more footnotes|date=August 2011}}
-* [http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/ Bloom Consulting]
+* [http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/ CNN]
 * [http://nation-branding.info/2009/06/17/exclusive-interview-country-branding-consultant-jose-filipe-torres/ Nation Branding]
 * http://www.eleconomista.es/economia/noticias/1441306/07/09/Economia-Turismo-Un-57-de-los-europeos-estaria-dispuesto-a-pagar-mas-por-alojarse-en-un-hotel-ecologico.html