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==Content==
==Content==
The content of the YouTube Original Channel Initiative includes [[SourceFed]], [[Maker Studios#Content|The Mom's View]], [[The Wall Street Journal]], [[Crash Course (YouTube)|Crash Course]], and [[MyMusic]] among several others.<ref name=Reuters>{{cite web|author=Alexei Oreskovic|url=http://www.reuters.com/article/2012/05/02/entertainment-us-youtube-idUSBRE8401P320120502|title=YouTube covets TV gold with new channels|publisher=Reuters|date=May 2, 2012|accessdate=Jul 7, 2012}}</ref><ref name=Tubefilter1/><ref>{{cite web|author=Eriq Gardner|url=http://www.hollywoodreporter.com/news/upfronts-2012-youtube-google-319445|title=Upfronts 2012: YouTube Announces New Channels|publisher=Hollwood Reporter|date=May 2, 2012|accessdate=Jul 7, 2012}}</ref> One of [[Tubefilter]]'s articles includes a full list of the original channels,<ref name=Tubefilter1/> which differs from [[YouTube]]'s listing.<ref>{{cite web|url=http://www.youtube.com/yt/advertise/original-channels.html|title=YouTube Original Channels|publisher=YouTube|accessdate=Jul 8, 2012}}</ref>
The content of the YouTube Original Channel Initiative includes [[SourceFed]], [[Maker Studios#Content|The Mom's View]], [[The Wall Street Journal]], [[Crash Course (YouTube)|Crash Course]], [[BAMMO]] and [[MyMusic]] among several others.<ref name=Reuters>{{cite web|author=Alexei Oreskovic|url=http://www.reuters.com/article/2012/05/02/entertainment-us-youtube-idUSBRE8401P320120502|title=YouTube covets TV gold with new channels|publisher=Reuters|date=May 2, 2012|accessdate=Jul 7, 2012}}</ref><ref name=Tubefilter1/><ref>{{cite web|author=Eriq Gardner|url=http://www.hollywoodreporter.com/news/upfronts-2012-youtube-google-319445|title=Upfronts 2012: YouTube Announces New Channels|publisher=Hollwood Reporter|date=May 2, 2012|accessdate=Jul 7, 2012}}</ref> One of [[Tubefilter]]'s articles includes a full list of the original channels,<ref name=Tubefilter1/> which differs from [[YouTube]]'s listing.<ref>{{cite web|url=http://www.youtube.com/yt/advertise/original-channels.html|title=YouTube Original Channels|publisher=YouTube|accessdate=Jul 8, 2012}}</ref>


===Weekly Top Five===
===Weekly Top Five===

Revision as of 05:36, 28 January 2013

The YouTube Original Channel Initiative is a $100 million dollar program funded by Google to bring original content onto YouTube.[1][2] The original channels initiative were also meant to kick start Google TV.[3] The channels are collectively known as "original", "premium" or "YouTube funded" channels.

Participants include Madonna, former NBA star Shaquille O'Neal, comedian Amy Poehler, actor Ashton Kutcher, "The Office" star Rainn Wilson, SourceFed, spiritual doctor Deepak Chopra and "Modern Family" actress Sofia Vergara. Most are creating channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O'Neal plans the Comedy Shaq Network.

In September 2012, twenty of the 100 original channels started getting at least 1 million views a week.[4]

In October 2012, it was announced that YouTube introduced 60 new original channels.[5] Google invested $200 million into the original programming as well.[6] The top 25 original programs also averaged around 1 million views per week at the time of the announcement.[7]

Content

The content of the YouTube Original Channel Initiative includes SourceFed, The Mom's View, The Wall Street Journal, Crash Course, BAMMO and MyMusic among several others.[8][1][9] One of Tubefilter's articles includes a full list of the original channels,[1] which differs from YouTube's listing.[10]

Weekly Top Five

Deadline Hollywood started tracking the weekly video view stats for all the channels part of YouTube's Original Channel Initiative in May 2012.[11] Below is a table featuring the top five for every week that Deadline Hollywood has tracked.

Week #1 #2 #3 #4 #5 Ref
May 17-23 SourceFed Howcast Shut Up! Cartoons Motor Trend WWE Fan Nation [11]
May 24-30 Shut Up! Cartoons ENTV WWE Fan Nation DanceOn [12]
May 31-Jun 6 The Warner Sound ENTV [13]
Jun 7-13 The Warner Sound Shut Up! Cartoons ENTV WWE Fan Nation [14]
Jun 14-20 WWE Fan Nation WIGS Shut Up! Cartoons [15]
Jun 21-27 The Warner Sound SourceFed Shut Up! Cartoons ENTV [16]
Jun 28-Jul 4 ENTV WWE Fan Nation Red Bull [17]
Jul 5-11 Shut Up! Cartoons SourceFed Awesomeness ENTV [18]
Jul 12-18 SourceFed Shut Up! Cartoons Machinima Prime [19]
Jul 19-25 ENTV WWE Fan Nation Shut Up! Cartoons [20]
Jul 26-Aug 1 WWE Fan Nation Motor Trend ENTV [21]
Aug 2-8 Motor Trend SourceFed WWE Fan Nation [22]
Aug 9-15 SourceFed Motor Trend [23]
Aug 30-Sep 5 Motor Trend SourceFed Nuevon WWE Fan Naton [24]

References

  1. ^ a b c Marc Hustvedt (Oct 28, 2011). "YouTube Reveals Original Channels". Tubefilter. Retrieved Jul 7, 2012.
  2. ^ Ryan Nakashima (Oct 29, 2011). "YouTube launching 100 new channels". USA Today. Retrieved Jul 7, 2012.
  3. ^ Devindra Hardawar (Oct 30, 2011). "YouTube's original channels could be Google TV's killer app". Venture Beat. Retrieved Jul 7, 2012.
  4. ^ Sam Gutelle (September 19, 2012). "20% of YouTube Original Channels Achieving One Million Views a Week". Tubefilter. Retrieved September 22, 2012.
  5. ^ Annlee Ellingson (October 9, 2012). "YouTube goes global with more original channels". Biz Journals. Retrieved October 10, 2012.
  6. ^ Claire Cain Miller (October 7, 2012). "YouTube to Serve Niche Tastes by Adding Channels". The New York Times. Retrieved October 10, 2012.
  7. ^ Robert Kyncl (October 7, 2012). "YouTube's original channels go global". The Official YouTube Blog. Retrieved October 10, 2012.
  8. ^ Alexei Oreskovic (May 2, 2012). "YouTube covets TV gold with new channels". Reuters. Retrieved Jul 7, 2012.
  9. ^ Eriq Gardner (May 2, 2012). "Upfronts 2012: YouTube Announces New Channels". Hollwood Reporter. Retrieved Jul 7, 2012.
  10. ^ "YouTube Original Channels". YouTube. Retrieved Jul 8, 2012.
  11. ^ a b The Deadline Team (May 29, 2012). "New Feature: Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Jul 8, 2012.
  12. ^ David Liberman (Jun 4, 2012). "The Warner Sound Soars To Top 10 In Deadline's Weekly YouTube Ranking". Deadline Hollywood. Retrieved Jul 8, 2012.
  13. ^ David Liberman (Jun 8, 2012). "YOMYOMF Network Leaps Into Top 10 In Deadline's YouTube Channels Ranking". Deadline Hollywood. Retrieved Jul 8, 2012.
  14. ^ David Liberman (Jun 15, 2012). "My Damn Channel Sitcom Gives It Mojo In Deadline's YouTube Channel Ranking". Deadline Hollywood. Retrieved Jul 8, 2012.
  15. ^ David Liberman (Jun 22, 2012). "Deadline.com's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Jul 8, 2012.
  16. ^ David Liberman (Jul 2, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Jul 8, 2012.
  17. ^ David Liberman (Jul 9, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Jul 10, 2012.
  18. ^ David Liberman (Jul 13, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Jul 16, 2012.
  19. ^ David Liberman (Jul 20, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Jul 21, 2012.
  20. ^ Template:Cit web
  21. ^ David Liberman (Aug 3, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Aug 9, 2012.
  22. ^ David Liberman (Aug 10, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Aug 16, 2012.
  23. ^ David Liberman (Aug 17, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved Aug 18, 2012.
  24. ^ David Liberman (September 10, 2012). "Deadline's Weekly YouTube Channel Rankings". Deadline Hollywood. Retrieved September 11, 2012.
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