Pay for placement: Difference between revisions
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When P4P was first introduced, controversy arose because seventy percent of [[Internet]] users were unaware that search results could be skewed as a result of such agreements,<ref>{{cite news|url=http://www.guardian.co.uk/media/2002/may/03/bbc.newmedia|title=BBC angers rivals by launching online search engine|accessdate=2008-04-11|publisher=The Guardian | location=London | first=Owen | last=Gibson | date=2002-05-03}}</ref> which in some cases led to legal action.<ref>{{cite news|url=http://edition.cnn.com/2002/TECH/internet/02/04/search.engine.lawsuit.idg/index.html|title=Search engines sued over 'pay-for-placement'|accessdate=2008-04-11|publisher=CNN}}</ref> |
When P4P was first introduced, controversy arose because seventy percent of [[Internet]] users were unaware that search results could be skewed as a result of such agreements,<ref>{{cite news|url=http://www.guardian.co.uk/media/2002/may/03/bbc.newmedia|title=BBC angers rivals by launching online search engine|accessdate=2008-04-11|publisher=The Guardian | location=London | first=Owen | last=Gibson | date=2002-05-03}}</ref> which in some cases led to legal action.<ref>{{cite news|url=http://edition.cnn.com/2002/TECH/internet/02/04/search.engine.lawsuit.idg/index.html|title=Search engines sued over 'pay-for-placement'|accessdate=2008-04-11|publisher=CNN}}</ref> |
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Modern [[SEO]] has evolved into multiple strategies with one of the main action areas being '''Pay for placement''' or PPC<ref>{{cite news|url=http://www.ikroh.com/ppc-pay-per-click.php|title=PPC Pay Per Click Advertising'|accessdate=2013-02-08|publisher=IKROH}}</ref> (Pay Per Click) as it is more commonly referred to. |
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==See also== |
==See also== |
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Revision as of 22:32, 8 February 2013
Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right to present an advertisement with specific search terms (i.e., keywords) in an open auction.[1] When one of these keywords is entered into the search engine, the results of the auction on that keyword are presented, with higher-ranking bids appearing more prominently on the page.
When P4P was first introduced, controversy arose because seventy percent of Internet users were unaware that search results could be skewed as a result of such agreements,[2] which in some cases led to legal action.[3]
Modern SEO has evolved into multiple strategies with one of the main action areas being Pay for placement or PPC[4] (Pay Per Click) as it is more commonly referred to.
See also
References
- ^ "Search engines shift gears to increase profits". CNN. Archived from the original on 2008-02-21. Retrieved 2008-04-11.
- ^ Gibson, Owen (2002-05-03). "BBC angers rivals by launching online search engine". London: The Guardian. Retrieved 2008-04-11.
- ^ "Search engines sued over 'pay-for-placement'". CNN. Retrieved 2008-04-11.
- ^ "PPC Pay Per Click Advertising'". IKROH. Retrieved 2013-02-08.