2010s in fashion

The early 2010s (2010–present) have thus far been defined by a revival of interwar, Austerity era, 1980s, and (from late 2012 onwards) early 1990s fashions. In the early 2010s, many mid and late 2000s fashions remain popular in Europe, the US, Latin America, Australasia and Asia, especially the indie pop look which largely drew upon 1960s Mod clothing combined with elements of 1970s garage rock and contemporary alternative fashion.

General trends

• From 2010 onwards, colors such as teal, cobalt blue, pink and neon yellow have been popular for t-shirts and jackets, along with skinny jeans. Madras shirts with tartan prints and bright colored casual clothing are popular for both men and women in the West. Western shirts, popularised by the Dallas TV series and indie pop groups like Kings of Leon, remain fashionable, especially in the UK and southern US, but are generally made in more subdued colors than those of the mid-2000s: browns, greys, blues, and distressed stonewash denim with conventional buttons rather than the popular press studs as designers moved towards a more authentic Old West or American pioneer look.

• Vintage clothing remained popular, although it was becoming increasingly common to cut unused stock of older fabric to modern patterns or remake older garments into reconstructed clothing, for example, by sewing white cotton tape around the lapels of a navy blue 1990s blazer, or go to extremes and make a shirt from deliberately mismatched scraps of fabric.

Women's clothing

Early 2010s (2010–2012)

Designers and models

German fashion designer Karl Lagerfeld, 2011

• The leading European designers of the 2010s include Stella McCartney, Vivienne Westwood, Vera Wang, Christian Louboutin, Jean-Paul Gaultier, Christian Audigier, and Karl Lagerfeld.
• Top models include Cara Delevingne, Daphne Groeneveld, Agyness Deyn, Gisele Bündchen, Tyra Banks, Alessandra Ambrosio, Karlie Kloss, Joan Smalls, Erin Heatherton, Dita Von Teese, and Bar Refaeli.

1980s influences

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Dark 1980s inspired skinny jeans popular in Russia, 2010.

• The early 2010s, so far, have seen many recycled fashions from the 1950s, 1970s and 1980s as designers from stores like Topshop replicated original vintage clothing. In America, it is popular to wear designer brands like Gucci, Chanel, and Versace, neon colors such as pink, green, teal, black, purple, and yellow.

• Popular tops for American, British and Australian women aged 20–50 include tunics, 1980s style baseball jackets, oversized cardigans, 1940s New Look dresses and trenchcoats, Tube tops, western shirts, 2fer and layered shirts and tees, dresses and shirts worn with belts, Perfecto motorcycle jackets customized with studs, floral camisoles worn with matching hot pants, sundresses, and short dresses worn over ankle or capri length leggings or jeans. European women wear sparkly dresses, baggy one-size-fits-all Empire line skirts, blouses and dresses, and lace, figure-hugging white organza maxi dresses inspired by Pippa Middleton.

• From 2010 to 2012 many late 2000s fashions remained popular in Europe, the US, Asia, and Latin America, including acid wash skinny jeans worn with black leather jackets for a "rock chick" look, bell-bottoms, microskirts, romper suits, leather trousers popularized by Kim Kardashian, and preppy colored jeans. In Britain and Australia, Uggs, flip-flops, Ballerina flats, cavalier boots, Doc Martens, and gladiator sandals are very popular footwear for women.

• Other notable European, Australasian and American trends include alpaca wool Peruvian hats, clutches, high top sneakers, Ray-Ban Wayfarer or aviator sunglasses, leg warmers, knee socks or leg warmers peeking out over flat knee high boots especially knee high riding boots with skirts or short dresses or over jeans or leggings, rain boots, stilettos, Keds, TOMS Shoes, Sperry Top-Sider boat shoes, and Chucks. Smaller handbags replaced Birkin bags and the large designer It bags of the early-2000s.

• In Mexico and the West Coast of the United States, young women prefer fresh fashion but with a modern twist, wearing leather jackets or long coats and miniskirts combined with 1980s inspired hairstyles like the hime cut with blonde highlights. Long dresses and gowns in bright red, green, yellow, blue, white and pink are popular, often paired with platform heels and animal prints. Elaborate, brightly colored shirts and low-cut V-neck tops combined with dark pants are popular among both men and women seeking to stand out, despite criticisms that such androgynous and revealing fashion is inappropriate for teenagers.

Geek Chic

• Beginning in 2011, geek chic became popular in the US and UK as many young women began wearing ironically unfashionable clothing inspired by the hipster subculture and the gamer community. Common items include nerd glasses, braces, hoodies and sweaters bearing the word "Geek" or "Nerd," job skirts, pencil skirts, jean skirts, skirts with opaque tights, dresses and tops worn with belts, colored cotton shorts, shorts worn with opaque tights, Nike tempo shorts worn alone or with ankle or capri leggings underneath, capri pants, geometric print sweaters, and blouses or jackets with the Peter Pan collar, 3/4 length sleeved shirts.

Leggings and Snuggies

• Originally restricted to the gym, Tracksuits, sweatpants, yoga pants, denim print jeggings, and dark spandex leggings are often worn as street fashion by younger women like Paula Patton or TOWIE's Lauren Goodger, usually without underwear to avoid panty lines and covered by a long blouse to prevent exposure.

• An increasingly popular type of nightwear is the sleeved blanket: a sleeping bag combined with a dressing gown known as a "Snuggie" in America. In winter, retro union suits and long underwear were worn as pajamas by both sexes in the UK.

Mid-2010s (2013–16)

Indian actress Sameera Reddy wearing contrasting black and white top.

The return of Anti-fashion

• By January 2013, 1990s inspired anti-fashion made a comeback in the UK, including geometric prints, metallic jackets, unusual fabrics like PVC, leather pants popularized by celebrities like Lauren Goodger or Kim Kardashian, ugly sweaters, and khaki superdry trenchcoats.
• Black and white clothing, popularised by Kate Moss and Cara Delvigne, became fashionable in the UK and China as minimalist fashion replaced the elaborate, colorful styles popular from 2004 to 2012. These include white trenchcoats with black sleeves, biker jackets, houndstooth coats, and black Gothic-inspired tops with skulls or crosses embellished with rhinestones. At formal events, it was popular to dress entirely in black, with long, sometimes transparent, gowns accessorised with 1930s inspired elbow-length opera gloves and feather boas.

Onesies

• A unisex fad for spring 2013 was the onesie: a one-piece garment similar to a child's blanket sleeper. The onesie, frequently embellished with cartoon characters or intarsia patterns, was originally worn as pajamas but later as streetwear. Notable celebrities who wear them include pop star Justin Bieber, Cheryl Cole, presenter Holly Willoughby, actor Brad Pitt and comedian Russell Brand.

Mens clothing

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Italian slim-fit suits, often in grey rather than the navy blue of the 2000s, became popular in the UK, USA, China and Russia due to the success of movies like Bond 22.

Early 2010s (2010–2012)

Bright colors and retro styles

• Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T shirts embellished with rhinestones. By fall 2012, the gaudy Ed Hardy shirts had largely gone out of fashion, except in the US, due to their unintended popularity among obnoxious young men like the cast of Jersey Shore stereotyped for being "guidos," jocks and lounge lizards.

• Many styles from the late 2000s remain fashionable in Europe, Australasia, and America, including Polo Ralph Lauren, J Crew, shawl collar cardigans, V-neck t-shirts, acid wash denim work shirts, cable knit pullovers, Tartan flannel Western shirts with snap fastenings, grunge style padded tartan overshirts in red, navy blue or dark green, throwback basketball or baseball uniforms, turtle neck sweaters, denim jackets, Aloha shirts, car coats, 1930s style linen sportcoats, and black leather jackets like the Schott Perfecto.

Indie look

• Indie fashions, which had gone mainstream by 2005, remain popular as of 2012, especially in the UK and Europe, where young men wear vintage clothing with shemaghs, nerd glasses, and aviator sunglasses, often purchased from thrift stores to save money due to the continued effects of the 2009 recession.

• Denim stretch-fit skinny jeans were fashionable until late 2012, but have largely been replaced by bootcut jeans and straight leg jeans. However, tight-fitting chinos are popular summer wear for many young men in Britain, Italy and the US who wear bright pastel colors for a preppy look, or dark brown, khaki and grey for those seeking to identify with Bohemian or indie culture.

• Common accessories include Ray-Ban wayfarer sunglasses, paisley scarfs, tortoise shell glasses, snake skin or plaited leather belts, flat caps, newsboy caps, trilbys, Fedoras, and pork pie hats.

Ivy League look

Pop group One Direction wearing classic preppy clothing.

• Partly in response to the bright colors and elaborate styles, many young men dress in a more conservative style with short hair and clean-shaven faces. This 1950s preppy look spread from the US to the UK and Europe, where it was incoporated into the existing 1960s and 1990s-influenced indie look by many of the younger hipsters. Common apparel included slim-fitting navy blue blazers, ascots, argyle golfing sweaters, oxford shirts, long sleeved polo shirts, khaki mackintoshes, sweater vests, and cream-colored aran sweaters.

• From 2010 to 2012, popular pants for British and American men include Cargo pants, Bermuda shorts, khaki chinos, baggy jeans, and preppy Nantucket Reds. Colors like navy blue, grey, red, dark green, khaki, and white were popular.

• Footwear popular in Europe and the US includes Uggs, espadrilles, straw hats, skechers, Oxford shoes, dress boots, boat shoes especially Sperry Top-Siders, retro sneakers like converse all-stars, Nike Air Jordans, or Vans, combat boots (often with zips on the side), Winklepickers, and Timberland work boots.

Slim-fit suits

• In the early and mid 2010s, European and American formal designers imitate the fashions of the 1930s and 1950s, including single-breasted suits with peaked lapels inspired by the TV show Boardwalk Empire.
• In the UK, Italy, and US, many men wear slim fit grey mohair or houndstooth office suits with narrow lapels and two-button fastening inspired by the American TV show Mad Men, Daniel Craig as James Bond, and the 1960s revival of the mid-2000s. Common accessories include dress shirts with rounded collars, trilby hats, thin ties, and velvet smoking jackets.

Prewar influences

• In Britain and the Netherlands, there has been a resurgence of Edwardian fashions including suits with contrasting piping, boots based on US Civil War era Jeff Davis boots, bowler hats, Homburg hats, seersucker or tweed sportcoats, waistcoats, thin ties, Ascots, dress boots, cricket-style sleeveless sweaters (also very popular in India), cricket blazers with contrasting piping, and striped boating blazers, albeit in less loud colors than the type worn by the mod subculture in the 1960s. This retro style semi-formal wear, popular among indie kids, sloane rangers, and college students, is often paired with modern casual clothing, like Topman or Superdry T shirts, Jack Wills sweatpants, sneakers, scarfs, record bags, Doc Martens, and jeans.

Mid-2010s (2013–16)

Army surplus camo worn as street fashion in the UK.

1990s revival

• In 2012, 1990s fashion made a comeback in the UK and US thanks to fashion stars such as Steves Peeps & include chinos, grunge style padded tartan overshirts, crewneck sweatshirts, beige cargo pants, Chucks, combat boots, throwback basketball or baseball uniforms, and preppy Nantucket Reds. The ankle-high sport socks of the early 2000s (known as "trainer liners" in the UK) went out of fashion in favor of socks reaching the mid calf. Other popular trends include sweatpants, uggs, Nike sneakers, baseball caps, woodland camouflage shirts, Sperry Top-Siders, and snapback hats inspired by Mac Miller. Some believe that this is a response to the 1960s inspired hipster subculture, popularized by British indie pop bands between 2003 and 2012, which ended with the rise of underground electronic music and hardcore punk inspired aesthetics.
• By Spring 2013, skinny jeans had largely been replaced by loose fitting straight leg jeans like Levi 501s, in both the pale blue of the 1980s, and the dark selvedge denim of the 1990s. These were often worn with bomber jackets, black leather jackets, crombie overcoats, brown Oxford shoes, and classic Nike trainers. Colors like navy blue, grey, burgungy, dark green, teal, khaki, and white were popular.

Outdoor wear

• By the end of 2012, practical winter clothing with retro styling became popular in the UK, especially knitted Scandinavian-style "ugly sweaters" with shawl lapels and throwback anoraks based on those worn by Edmund Hilary's Mount Everest Expedition, in colors like blue, orange and yellow. British and European men also wear country clothing like Barbour jackets, waxed jackets, 1980s style sheepskin coats, Navy blue peacoats, tweed topcoats, double-breasted raincoats, and Belstaff safari jackets.
• Western fashion trends have been inspired by World War II and Cold War military uniforms, with trenchcoats, dress uniforms, combat boots and epaulettes on casual button-down shirts and jackets. Beginning in fall 2012, woodland camo M65 jackets, cargo pants, desert boots, Doc Martens, and anoraks were popular, in colors like olive green, burgundy, khaki, forest green and brown.

Youth fashion

Indie and hipster

Main article: Indie kids

• By 2011, indie clothing had largely moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with earth-tones like grey, burgundy, brown, teal, and beige. Tweed jackets, chino trousers, dress boots, fedoras, 2fer and layered shirts and tees, cardigan sweaters, and nerd glasses replaced the skinny jeans, winklepickers, velvet jackets, aviator sunglasses, and skinny ties typically worn by indie rock bands, although Western shirts, leather jackets and military dress uniforms remained popular.
• In England, vintage clothing, especially checked shirts sourced from thrift stores, and homemade jewellery, are popular among girls and boys alike, although indie kids from wealthy backgrounds prefer to shop at Topshop and Topman.
• Drop crotch pants designed by the Danish brand Hümor became more and more popular in Europe amongst hipsters and hip hop fans who replaced their skinny jeans and carpenter jeans with "old school but modern" style. In urban areas of the USA, like Manhattan, many male hipsters began wearing women's leggings paired with sweaters, thick wool socks, and boots.

Scene Kids

Main article: Scene kids

• In some parts of the United States, in particular California, a mix of hip-hop, emo, scene, and indie fashion became common, especially skinny jeans, trucker hats, Nike shoes, mismatched neon green or hot pink socks, 2fer and layered shirts and tees, Vans, Levi's 501 jeans, Dickies shorts, pocket watches, flannel shirts, thin ties, Chucks, Keds, vintage tees, plain tees with contrasting edging, and Vans. Shirts and hoodies with messages such as "cool story bro" or the logos of dubstep, screamo, and alternative rock bands like Asking Alexandria, and deadmau5 became popular among scene kids.
• By 2012, many scene kids had abandoned the cartoon print hoodies, skinny jeans and studded belts in favor of a more hardcore/skate punk look with wifebeaters, plain hoodies, combat boots, Vans, tapered jeans, and stretched earlobe piercings, except in parts of Latin America, like Fortaleza, where late-2000s scene and emo fashion remained common.

Skater and Sneakerhead fashion

• Beginning in Spring 2012, members of the Skater subculture wear designer streetwear rather than the functional hardcore punk and grunge clothing of the 1990s, or the brightly colored scene fashions of the early 2010s. Common apparel includes Snapback hats, Diamond Supply Co. apparel, Air Jordan apparel, The Hundreds T-Shirts, Obey bar logo T-Shirts and snapbacks, Hoodies, Hollister T-shirts, Vans, Chucks, Levi's jeans, Nike skate shoes and T-Shirts, DGK, Adidas Skateboarding and Originals apparel and shoes, and LRG apparel.
• An offshoot of the skater subculture, known as "sneakerheads," dress similarly, with Nike Air Jordans, Nike SBs, Vans, designer sportswear, True Religion jeans, baseball caps, Skullcandy headphones, Ray-Ban Aviators, and Nixon watches.

Classic preppy

Main article: Preppy

• In America, preppies have moved away from the hip-hop influenced fashions of the early 2000s and begun to dress in a more classic 1950s Ivy League style with sweaters, Sperry Top-Sider boat shoes, Aran sweaters, cardigans, Oxford shirts, Cricket pullovers, wingtips, stripy polo shirts, hats like the fedora, khaki or pastel colored Vineyard Vines, Nantucket Reds, white or bright pastel color socks sometimes worn mismatched, colored jeans, baseball jackets, Nike Tempo Shorts as gym wear and everyday wear sometimes over leggings, and tapered slacks.

• Preppy girls wear flip flops, ballet flats, Keds, Sperry Top-Sider boat shoes, layered shirts and tees, capri pants, opaque tights, plaid skirts, cotton shorts in pastel colors, Uggs, rain boots especially Hunter brand, leg warmers, white, pastel colored jeans, knee socks peeking out over flat knee high riding boots with skirts or short dresses or over jeans or leggings, jeggings, capri or ankle length leggings worn with shorts, dresses and skirts, oversized sweaters, and sweatshirts bearing the name and crest of the school or college, bike shorts with or without lace trim with skirts or short dresses, 3/4 length sleeved shirts.

Hip-hop

Main article: Hip-hop fashion

• Hip-hop fans wear tactical pants, Nike Air Jordans, Ralph Lauren Polo Boots, Obey and Diamond Supply Co. T-Shirts and snapbacks, Hollister T shirts, and goggle jackets. Retro 1980s fashions like snapbacks, skinny acid wash jeans, Baseball jackets, Varsity Jackets, Vans, Chuck Taylors, rain boots, Retro Nikes, Shell Tube socks, denim jackets, Levis, tight miniskirts, Leggings, ballet flats, Air Jordans, oversized sweaters, and colors like red, green, and yellow, made a comeback in the African American community due to the influence of dubstep, rave music, and indie pop-inspired rappers like Kanye West.

Steampunk

Main article: Steampunk

• An American and Japanese take on the Neo-Edwardian fashion popular in Britain draws heavily upon the steampunk genre, including goggles, respirators, brass gears, pocket watches, leather, silver or brass jewellery, and darker colors like brown, grey and black. Members of this subculture often combine elements of Steampunk fashion with Lolita, Elegant Gothic Aristocrat, traditional Japanese clothing, old military dress uniforms, and vintage clothing from the Victorian and Edwardian eras.

Latin American subcultures

• In Mexico, many members of the cholo and lowrider subcultures combine hip-hop fashion with Western shirts, traditional charro jackets, Stetsons, skinny jeans, and Cowboy boots with elongated toes: an extreme version of the 1960s-inspired pointy boots popular in mid-2000s Britain.
• In Brazil, Neon colorido fashion, popularized by teen pop groups like Restart, and indie kids, eclipsed the emo and scene youth fashions, although Brazilian emo-pop/pop punk bands like NX Zero and Fresno retain a large fanbase.

Hair and makeup of the 2010s

Womens hairstyles

• In America, younger women favour volumized curly hair, feathered hair, and the Rachel haircut that trended in the early-mid 1990s and headbands of all sizes colors, and designs. Headbands thick and skinny of all colors and designs are popular. The pixie cut and bob cut are popular in Japan, the Caribbean, urban Southeastern Brazil, and New York. In spring 2012, jet black hair inspired by Katy Perry, Megan Fox and Kim Kardashian, has become increasingly popular among young American women, especially those who are naturally brunettes, while bleached blonde hair remains common in the UK. Many African-American women favor natural, Afro-textured hair in reaction to the damage caused by relaxers, opting instead for natural products to style their hair.

• European and Southern Brazilian women favor the ponytail, messy bun, hime cut popularized by the girl with the dragon tattoo Rooney Mara, and the French braid popularized by Katniss Everdeen in The Hunger Games. In Britain the long, straight or wavy side-banged hair of the late-2000s remains popular, often kept in place with a cloth headband or plastic Alice band.

Mens hairstyles

• For men over 25, short hair remains the norm, although it has become increasingly popular since the mid-2000s to grow it out "short with texture," with blunt ends inspired by contemporary pop groups and the young James Dean. 1940s and 1950s haircuts have undergone a revival, with many British professionals wearing side partings, quiffs or slicked back hair.
• In America goatees and short haircuts like the buzzcut remain popular, usually among balding men. For African-American men, cornrows, mohawk variants of the hi-top fade, Afro, 360 Waves and jheri curl are coming back.

Youth hairstyles

• Many teenagers, especially indie teens and preppies, continue to wear the mid-length surfer hair and wings haircuts in the early 2010s, while the urban youth of England wear a type of short mullet or fauxhawk, with a single blonde stripe down the center and patterns known as train tracks shaved into the sides.
• The bangs hairstyle and headbands remain popular among teenage and college girls, especially those associated with the indie, preppy and scene subcultures. Common colors and designs include black velvet, animal print, hot pink, electric blue, white plastic, and red Paisley. Ponytails are still popular especially when exercising or playing sports.
• In the early 2010s, Emo style fringes went out of fashion and an increasing number of scene kids began to cut their hair short for a hardcore punk look, a move away from the androgynous big hair popular in the late-2000s.
• Undercuts (nicknamed "Hitler Youth haircuts"), pompadours, wide unstyled mohawks, beards, side-banged hair and long 1970s mod haircuts are popular among older hipsters. In Britain, many teenage boys favour the quiff, which was popularised in the early 2010s by television personalities such as Joey Essex, Jedward, Ant and Dec, and the cast of Geordie Shore.
• Around 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, metalcore, and dubstep fans in the US, possibly because of its similarity to that of musician Skrillex. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast; variations include the Gumby, a slanted box with one side higher than the other, and the Stair steps, where the High Top is made uneven and gradually goes up higher.

Makeup and body modifications

• Tattoos and body piercings, popularised in the 1990s, are ubiquitous in early 2010s Europe, Australia, Canada, New Zealand, United States and urban Center-Southern Brazil. Some of the more extreme include flesh tunnels, snakebites, nose piercings, and Monroe piercings. Tattoos and piercings are worn not only by teenagers and young adults, but also by many businesspeople ages 26–40.
• In Britain, the minimalist makeup of the late 2000s went out of fashion as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives. In 2012, many women tattoo wedding rings on their fingers to symbolise what they view as the permanence of marriage.

Gallery

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  Western shirt popular among British indie kids
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  1970s style tartan shirt, long hair and beard frequently worn by students
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  Spiky hair, gold chain and earrings worn at nightclubs by some Italian men
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  Model in oversized peacoat
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  Michele Obama wearing pastel colored dress. Her children wear 1940s style trenchcoats
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  Edwardian style Windowpane tweed suit worn in England in the early 2010s
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  Japanese youth fashion incorporating elements of fetish wear, 2010
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  2010s summer fashion
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  Peruvian hats for the American export market
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  Boat shoes associated with the preppy look
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  Indie musician wearing fedora, sportcoat and paisley shirt
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  Braided hair is popular in Europe, especially in France, Ukraine and Russia
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  Bowler hat worn by an increasing number of British professionals
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  Scene girl with short hardcore punk inspired hair
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  German Woman wearing hooded fur coat
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  Woman in a "Snuggie blanket"
• "Ugly sweaters", popular among indie kids in the early 2010s
  "Ugly sweaters", popular among indie kids in the early 2010s
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  Pippa Middleton's form-fitting dress caused a sensation at the Wedding of Prince William and Catherine Middleton
• Perfecto motorcycle jacket popular among both sexes in 2011
  Perfecto motorcycle jacket popular among both sexes in 2011
• Young man wearing tweed jacket and turtle neck
  Young man wearing tweed jacket and turtle neck
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  Two women wearing flared trousers, jeggings and oversized cardigans
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  Somali man wearing waistcoat, tuque and polar fleece
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  Ed Hardy clothes popular among men, women and children from 2009 to 2012
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  Extreme body piercings, 2010
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  Catsuits become more popularized since 2010.
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  Mexican pointy boots with elongated toes
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  Dubstep artist Skrillex with undercut
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  Korean rock star Kim Jang-hoon wearing 1970s style velvet jacket, poet shirt and beret
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  Man wearing shawl collar cardigan
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  Brazilian girl wearing leg warmers and knitted sweater dress
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  African-American teenager with Hi-top fade and distressed acid wash denim vest
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  Brazilian indie pop group Restart wearing "colorido" fashion, popular for most of the early 2010s in Brazil
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  Young woman wearing 1930s style dress, 2011
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  Girl wearing steampunk costume, including goggles and pith helmet
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  Sweater vest, widely worn as part of the business casual look from 2010 to 2012

See also

• 2010s
• 2000s in fashion
• 1945-1960 in fashion
• Fashion design
• Anti-fashion
• Vintage clothing
• Indie culture