Cramer-Krasselt: Difference between revisions
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==Controversy & campaigns== |
==Controversy & campaigns== |
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In Brian Mandelbaum, Cramer-Krasselt Digital Innovations Director simply “walked out the door” and quit. He gained some fame in the industry prior to working with the firm as a contested on the fourth season of Donald Trump's [[The Apprentice]].<ref>http://www.mediabistro.com/agencyspy/we-hear-brian-mandelbaum-out-at-c-k-chicago_b18051</ |
In Brian Mandelbaum, Cramer-Krasselt Digital Innovations Director simply “walked out the door” and quit. He gained some fame in the industry prior to working with the firm as a contested on the fourth season of Donald Trump's [[The Apprentice]].<ref>http://www.mediabistro.com/agencyspy/we-hear-brian-mandelbaum-out-at-c-k-chicago_b18051</ref> |
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One of their contributions to pop culture beyond commercials was the [[stealth disco]] meme. |
One of their contributions to pop culture beyond commercials was the [[stealth disco]] meme. |
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Revision as of 01:54, 20 March 2013
 | This article needs additional citations for verification. (October 2012) |
Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer.[1]
| Industry | Marketing communications |
|---|---|
| Founded | 1898 |
| Founder | Fred Cramer William Krasselt |
| Headquarters | , United States |
Area served | Milwaukee, New York City[2] |
| Website | www |
Formation and overview
The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2012.[2]
Other clients include AirTran Airways, Porsche Cars North America, Benjamin Moore, Heinz, Bombardier Recreational Products (including Sea-Doo and Ski-Doo brands), Edward Jones, Johnsonville Sausage, Sealy and TransUnion's TrueCredit.com. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.[3] In 2013, they declined to continue to represent Burlington Coat Factory. [4]
Controversy & campaigns
In Brian Mandelbaum, Cramer-Krasselt Digital Innovations Director simply “walked out the door” and quit. He gained some fame in the industry prior to working with the firm as a contested on the fourth season of Donald Trump's The Apprentice.[5]
One of their contributions to pop culture beyond commercials was the stealth disco meme.
References
- ^ http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299
- ^ a b c Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal, bizjournals.com, retrieved October 30, 2012
- ^ http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621
- ^ http://www.mediabistro.com/agencyspy/heres-the-latest-on-c-k-burlington-relationship_b45804
- ^ http://www.mediabistro.com/agencyspy/we-hear-brian-mandelbaum-out-at-c-k-chicago_b18051
External links
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