Domania.com: Difference between revisions
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'''Domania''' (Domania.com) was a Web site that debuted in April 2000 <ref name=Domanialaunch>Ad Age, Domania.com Debuts[http://adage.com/article/news/domania-debuts/9151/]</ref> as a consumer-facing real estate portal that featured a slate of tools including '''Home Price Check,''' an [[Internet search engine]] that allowed users to search through 28 million [[comparables]] dating back to 1987 at no cost. It became one of the top ten real estate sites by traffic <ref name=e-consumer> Swanepoe, Stefan Real Estate confronts the e-Consumer [http://books.google.com/books?id=xYaNnWUOuWgC&pg=PA174&lpg=PA174&dq=domania+cmgi&source=bl&ots=Djs2lfx9uF&sig=YuzEeV_tnSo0hgZKN-B15EorUkk&hl=en&sa=X&ei=lyxmUc2cI4n20gHGyIGwCw&ved=0CFUQ6AEwBg#v=onepage&q=domania%20cmgi&f=false], garnering over 500,000 visits a month. |
'''Domania''' (Domania.com) was a Web site that debuted in April 2000 <ref name=Domanialaunch>Ad Age, Domania.com Debuts[http://adage.com/article/news/domania-debuts/9151/]</ref> as a consumer-facing real estate portal that featured a slate of tools including '''Home Price Check,''' an [[Internet search engine]] that allowed users to search through 28 million [[comparables]] dating back to 1987 at no cost. It became one of the top ten real estate sites by traffic <ref name=e-consumer> Swanepoe, Stefan Real Estate confronts the e-Consumer [http://books.google.com/books?id=xYaNnWUOuWgC&pg=PA174&lpg=PA174&dq=domania+cmgi&source=bl&ots=Djs2lfx9uF&sig=YuzEeV_tnSo0hgZKN-B15EorUkk&hl=en&sa=X&ei=lyxmUc2cI4n20gHGyIGwCw&ved=0CFUQ6AEwBg#v=onepage&q=domania%20cmgi&f=false]</ref>, garnering over 500,000 visits a month. |
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Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989 by [[Steven Kropper]] and Fran Rivkin in [[Cambridge, Massachusetts]]. The company had found early Internet success when Yahoo! Used their Home Price Check service. <ref name=HomePrices>Barker,Robert Home Prices Are Just a Click Away [http://www.businessweek.com/stories/1999-06-27/home-prices-are-just-a-click-away].</ref> In 1999, @Ventures, a CMGI company provided venture capital for their transformation into an Internet brand and company. |
Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989 by [[Steven Kropper]] and Fran Rivkin in [[Cambridge, Massachusetts]]. The company had found early Internet success when Yahoo! Used their Home Price Check service. <ref name=HomePrices>Barker,Robert Home Prices Are Just a Click Away [http://www.businessweek.com/stories/1999-06-27/home-prices-are-just-a-click-away].</ref> In 1999, @Ventures, a CMGI company provided venture capital for their transformation into an Internet brand and company. |
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Revision as of 03:29, 11 April 2013
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Domania (Domania.com) was a Web site that debuted in April 2000 [1] as a consumer-facing real estate portal that featured a slate of tools including Home Price Check, an Internet search engine that allowed users to search through 28 million comparables dating back to 1987 at no cost. It became one of the top ten real estate sites by traffic [2], garnering over 500,000 visits a month.
Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989 by Steven Kropper and Fran Rivkin in Cambridge, Massachusetts. The company had found early Internet success when Yahoo! Used their Home Price Check service. [3] In 1999, @Ventures, a CMGI company provided venture capital for their transformation into an Internet brand and company.
In addition to Yahoo!, Domania created partnerships based around their Home Price Check feature including AOL, Market Watch, Dow Jones, The Motley Fool and Monstermoving.com. [4] Aside from the co-brand strategy, the company sought to add tools content and features by partnering with industry winners such as Foreclosure.com [5]
The company pointed themselves in a business-to-business direction when it added products aimed at Lenders called "Portfolio Match" and "Portfolio Protect." Both products aimed to identify and prevent likely run-off candidates in a mortgage bank's portfolio of Lenders by utilizing home price search data. It counted Citi, JP Morgan Chase, Countrywide and IndyMac bank as customers. [6]
After experiencing money problems, Domania temporarily shut down in 2002, and then its assets were acquired by Primedia, a New York based publishing firm, to be part of its RealEstate.com launch. [7]
In 2004, the Domania.com web site, its brand and its employees (along with the URL RealEstate.com) were acquired by LendingTree, part of IAC/InterActive corp. [8]Domania's Home Price Check was integrated into LendingTree's RealEstate.com relaunch, and was part of its suite of tools. As of 2008 Home Price Check was retired and even the redirect for Domania.com ceased to resolve.
- ^ Ad Age, Domania.com Debuts[1]
- ^ Swanepoe, Stefan Real Estate confronts the e-Consumer [2]
- ^ Barker,Robert Home Prices Are Just a Click Away [3].
- ^ [Monstermoving signs co-brand deal with Domania http://www.about-monster.com/content/monstermovingcom-forms-alliance-domaniacom-monstermovingcom-visitors-can-now-access-purchase].
- ^ Hamilton, Samantha [http://www.inman.com/news/2004/09/2/domania-lands-foreclosure-listings
- ^ Domania Launches Portfolio Match [4]
- ^ McCrea, Bridget Cash shortage crunches Domania [5]
- ^ Geffner, Marcie [http://www.inman.com/news/2004/01/2/lendingtree-buy-domania