Domania.com: Difference between revisions
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'''Domania''' (Domania.com) |
'''Domania''' (Domania.com) was a website that debuted in April 2000<ref name="Advertising Age Domania debuts">{{cite news|title=Domania.com debuts|url=http://adage.com/article/news/domania-debuts/9151/|newspaper=Advertising Age|date=April 12, 2000}}</ref> as a consumer-facing real estate portal that featured a slate of tools including Home Price Check, an [[Internet search engine]] that allowed users to search through 28 million [[comparables]] dating back to 1987 at no cost. It became one of the top 10 real estate sites by traffic,<ref name=Swanepoel>{{cite book|last=Swanepoel|first=Stefan|title=Real Estate Confronts the e-Consumer|year=2000|publisher=RealSure, Inc|isbn=0970452306|page=174|url=http://books.google.com/books?id=xYaNnWUOuWgC&pg=PA174&lpg=PA174&dq=domania+cmgi&source=bl&ots=Djs2lfx9uF&sig=YuzEeV_tnSo0hgZKN-B15EorUkk&hl=en&sa=X&ei=lyxmUc2cI4n20gHGyIGwCw&ved=0CFUQ6AEwBg#v=onepage&q=domania%20cmgi&f=false}}</ref> garnering over 500,000 visits a month. |
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== History == |
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Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989 by [[Steven Kropper]] and Fran Rivkin in [[Cambridge, Massachusetts]]. The company had found early Internet success when Yahoo! Used their Home Price Check service. <ref name=HomePrices>Barker,Robert Home Prices Are Just a Click Away [http://www.businessweek.com/stories/1999-06-27/home-prices-are-just-a-click-away].</ref> In 1999, @Ventures, a CMGI company provided venture capital for their transformation into an Internet brand and company. |
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Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989 by [[Steven Kropper]] and Fran Rivkin in [[Cambridge, Massachusetts]]. The company had found early Internet success when Yahoo! Used their Home Price Check service.<ref name="Bloomberg Businessweek 1999">{{cite news|last=Baker|first=Robert|title=Home Prices Are Just A Click Away|url=http://www.businessweek.com/stories/1999-06-27/home-prices-are-just-a-click-away|newspaper=Bloomberg Businessweek|date=June 27, 1999}}</ref> In addition to Yahoo!, Domania created partnerships based around their Home Price Check feature including AOL, Market Watch, Dow Jones, The Motley Fool, and Monstermoving.com.<ref name="Monster Domania alliance">{{cite web|title=Monstermoving.com Forms Alliance with Domania.com|url=http://www.about-monster.com/content/monstermovingcom-forms-alliance-domaniacom-monstermovingcom-visitors-can-now-access-purchase|publisher=Monster Worldwide|accessdate=April 11, 2013}}</ref> Aside from the co-brand strategy, the company sought to add tools content and features by partnering with industry companies such as Foreclosure.com <ref name=Foreclosure.com>Hamilton, Samantha [http://www.inman.com/news/2004/09/2/domania-lands-foreclosure-listings</ref> The company pointed themselves in a business-to-business direction when it added products aimed at Lenders called "Portfolio Match" and "Portfolio Protect", products aimed to identify and prevent likely run-off candidates in a mortgage bank's portfolio of lenders by utilizing home price search data. It counted Citi, JP Morgan Chase, Countrywide and IndyMac bank as customers.<ref name="Business Wire launch portfolio match">{{cite web|title=Domania Launches Portfolio Match|url=http://www.thefreelibrary.com/Domania+Launches+Portfolio+Match%3B+Domania+Launches+Portfolio+Match%3B...-a083728650|publisher=Business Wire|accessdate=April 11, 2013|location=The Free Library}}</ref> |
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In addition to Yahoo!, Domania created partnerships based around their Home Price Check feature including AOL, Market Watch, Dow Jones, The Motley Fool and Monstermoving.com. <ref name=Monstermoving>[Monstermoving signs co-brand deal with Domania |
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http://www.about-monster.com/content/monstermovingcom-forms-alliance-domaniacom-monstermovingcom-visitors-can-now-access-purchase]. </ref> Aside from the co-brand strategy, the company sought to add tools content and features by partnering with industry winners such as Foreclosure.com <ref name=Foreclosure.com>Hamilton, Samantha [http://www.inman.com/news/2004/09/2/domania-lands-foreclosure-listings</ref> |
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After experiencing money problems, Domania temporarily shut down in 2002, and then its assets were acquired by [[Primedia]], a [[New York]] based publishing firm, to be part of its RealEstate.com launch.<ref name="Inman News Service cash shortage">{{cite news|last=McCrea|first=Bridget|title=Cash shortage crunches Domania|url=http://www.alta.org/news/news.cfm?newsID=1645|newspaper=Inman News Service|date=September 30, 2002|agency=American Land Title Association}}</ref> In 2004, the Domania.com web site, and its brand, employees, and URL RealEstate.com, were acquired by [[LendingTree]].<ref name="Inman News LendingTree">{{cite news|last=Geffner|first=Marcie|title=LendingTree to buy Domania|url=http://www.inman.com/news/2004/01/2/lendingtree-buy-domania|newspaper=Inman News|date=January 6, 2004}}</ref> Domania's Home Price Check was integrated into LendingTree's RealEstate.com relaunch and was part of its suite of tools. As of 2008, Home Price Check was retired and the redirect for Domania.com was discontinued. |
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The company pointed themselves in a business-to-business direction when it added products aimed at Lenders called "Portfolio Match" and "Portfolio Protect." Both products aimed to identify and prevent likely run-off candidates in a mortgage bank's portfolio of Lenders by utilizing home price search data. It counted Citi, JP Morgan Chase, Countrywide and IndyMac bank as customers. <ref name=portfoliomatch> Domania Launches Portfolio Match [http://www.thefreelibrary.com/Domania+Launches+Portfolio+Match%3B+Domania+Launches+Portfolio+Match%3B...-a083728650] </ref> |
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== References == |
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After experiencing money problems, Domania temporarily shut down in 2002, and then its assets were acquired by [[Primedia]], a [[New York]] based publishing firm, to be part of its RealEstate.com launch. <ref name=DomaniaFurlough> McCrea, Bridget Cash shortage crunches Domania [http://www.alta.org/news/news.cfm?newsID=1645]</ref> |
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{{reflist}} |
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In 2004, the Domania.com web site, its brand and its employees (along with the URL RealEstate.com) were acquired by LendingTree, part of IAC/InterActive corp. <ref name=LendingTree> Geffner, Marcie [http://www.inman.com/news/2004/01/2/lendingtree-buy-domania </ref>Domania's Home Price Check was integrated into LendingTree's RealEstate.com relaunch, and was part of its suite of tools. As of 2008 Home Price Check was retired and even the redirect for Domania.com ceased to resolve. |
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[[Category:Real estate]] |
[[Category:Real estate]] |
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[[Category:Internet search engines]] |
[[Category:Internet search engines]] |
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{{Reflist}} |
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Revision as of 05:57, 11 April 2013
Domania (Domania.com) was a website that debuted in April 2000[1] as a consumer-facing real estate portal that featured a slate of tools including Home Price Check, an Internet search engine that allowed users to search through 28 million comparables dating back to 1987 at no cost. It became one of the top 10 real estate sites by traffic,[2] garnering over 500,000 visits a month.
History
Domania and its Home Price Check functionality was the outgrowth of a company called "INPHO" founded in 1989 by Steven Kropper and Fran Rivkin in Cambridge, Massachusetts. The company had found early Internet success when Yahoo! Used their Home Price Check service.[3] In addition to Yahoo!, Domania created partnerships based around their Home Price Check feature including AOL, Market Watch, Dow Jones, The Motley Fool, and Monstermoving.com.[4] Aside from the co-brand strategy, the company sought to add tools content and features by partnering with industry companies such as Foreclosure.com [5] The company pointed themselves in a business-to-business direction when it added products aimed at Lenders called "Portfolio Match" and "Portfolio Protect", products aimed to identify and prevent likely run-off candidates in a mortgage bank's portfolio of lenders by utilizing home price search data. It counted Citi, JP Morgan Chase, Countrywide and IndyMac bank as customers.[6]
After experiencing money problems, Domania temporarily shut down in 2002, and then its assets were acquired by Primedia, a New York based publishing firm, to be part of its RealEstate.com launch.[7] In 2004, the Domania.com web site, and its brand, employees, and URL RealEstate.com, were acquired by LendingTree.[8] Domania's Home Price Check was integrated into LendingTree's RealEstate.com relaunch and was part of its suite of tools. As of 2008, Home Price Check was retired and the redirect for Domania.com was discontinued.
References
- ^ "Domania.com debuts". Advertising Age. April 12, 2000.
- ^ Swanepoel, Stefan (2000). Real Estate Confronts the e-Consumer. RealSure, Inc. p. 174. ISBN 0970452306.
- ^ Baker, Robert (June 27, 1999). "Home Prices Are Just A Click Away". Bloomberg Businessweek.
- ^ "Monstermoving.com Forms Alliance with Domania.com". Monster Worldwide. Retrieved April 11, 2013.
- ^ Hamilton, Samantha [http://www.inman.com/news/2004/09/2/domania-lands-foreclosure-listings
- ^ "Domania Launches Portfolio Match". The Free Library: Business Wire. Retrieved April 11, 2013.
- ^ McCrea, Bridget (September 30, 2002). "Cash shortage crunches Domania". Inman News Service. American Land Title Association.
- ^ Geffner, Marcie (January 6, 2004). "LendingTree to buy Domania". Inman News.