Diadora: Difference between revisions
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==Notes and references== |
==Notes and references== |
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[[Category:Geox]] |
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[[Category:Athletic shoe brands]] |
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Revision as of 22:08, 22 April 2013
 | |
| Company type | Private |
|---|---|
| Industry | |
| Founded | Italy (1948) |
| Founder | Marcello Danieli |
| Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
| Products | |
| Owner | Geox S.p.A. |
| Website | www |
Diadora is an Italian football, tennis, running, cycling, rugby, athletic shoe, clothing, and fashion accessory manufacturer with locations in Italy, the United States, and Hong Kong.
History
Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy[citation needed], a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.
Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots.[1] During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.
During the economic boom of the '60s, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.
Next, Diadora introduced running shoes and shortly thereafter, tennis shoes. With the '70s came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry. Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Guillermo Vilas, Martin Mulligan, and the legendary Björn Borg.
The mid-'70s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided invaluable consulting information. Diadora America is the #3 brand in the market share in football (soccer).
On 30 June 1998, Invicta, an outdoor athletics equipment, company was acquired by Diadora.
In 2007, Diadora signed a contract with football club NK Dinamo Zagreb, Croatia.
The famous english football team (Soccer) - Sheffield Wednesday - wore Diadora kits for several seasons in the mid 00s.
In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited forming a new company called Winor International Company Limited that owns the trademark "DIADORA" in China, Hong Kong, and Macau and will manufacture, design, promote, distribute, and sell products bearing the "DIADORA" in those countries.[2]
In June 2009, Diadora reached an agreement with Italian shoe-making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.[3]
Sponsorships
See also
- Geox
- Dolomite
- Ellesse
- Erreà
- Fila
- Kappa
- Legea
- Lotto
- Lowa
- Macron
- Mass Sport
- Nordica
- Playlife
- Sergio Tacchini
- Sportika SA
- Superga
- Tecnica
Notes and references
- ^ "History". Diadora America. Retrieved 7 August 2008.
- ^ "Win Hanverky Forms Joint Venture Asserts Ownership of DIADORA Brand in the PRC, Hong Kong and Macau Market" (PDF) (Press release). Win Hanverky. 7 April 2008.
- ^ Pagano, Margareta (21 June 2009). "Geox billionaire steps into Diadora". The Independent. London. Retrieved 10 July 2011.
External links
- Use dmy dates from July 2011
- Geox
- Athletic shoe brands
- Clothing brands of Italy
- Companies established in 1948
- Clothing companies of Italy
- Sporting goods manufacturers of Italy
- Italian brands
- Sportswear brands
- Privately held companies of Italy
- 1948 establishments in Italy
- Shoe brands
- Shoe companies of Italy
- Companies based in Veneto
- 1980s fashion
- 1990s fashion
- 2000s fashion
- 2010s fashion