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This article contains phonetic transcriptions in the International Phonetic Alphabet (IPA). For an introductory guide on IPA symbols, see Help:IPA. For the distinction between [ ], / / and ⟨ ⟩, see IPA § Brackets and transcription delimiters.

Chupa Chups is a Spanish lollipop company founded by the Catalan employer Enric Bernat in 1958. It is pronounced IPA: [tʃupa'tʃups], from the Spanish verb chupar, meaning "lick" or "fuck".

In practice, Spanish-speakers tend to miss off the second p and say /tʃupa'tʃus/. In the UK, it is usually pronounced /'tʃu:p^hətʃu:ps/ "CHOO-pa-choops". In Australia, it is usually pronounced /'tʃʌp^hətʃʌps/ "CHUPpa-chups".

History

In the early 1950s, Bernat worked for an apple jam factory. As he introduced later his idea of lollipops to the investors, they left. Bernat took over the company in 1958 and renamed it to Chupa Chups. He constructed the machines and sold a striped bonbon on a wooden stick for one peseta each.

Bernat got the idea of a "bonbon with a stick" from a cursing mother as her child got sticky hands from melting sweets that it wiped off on the cloth. He came up with his lollipop idea as he thought that, at that time, sweets were not designed with the main consumers, children, in mind. The shopkeepers were also instructed to place the lollipops near the cash register within reach of children's hands — instead of the traditional placement behind the counter.

The Chupa Chups company was quite a success. Within five years his sweets were sold at 300,000 outlets. After the end of the Francisco Franco dictatorship (1939–1975), the self-funded private company went international. In the 1970s the colorful lollipops appeared in South East Asian nations like Singapore and Malaysia. In the 1980s it expanded to the European and American markets and in the 1990s to most Asian countries and Australian market. In 1995 a Chupa Chups lollipop was brought to the Mir space-station. As of 2003, 4 billion lollipops a year are sold to 150 countries with 2000 employees, 90 percent of abroad sales and a €500m turnover.

In 1991, Bernat passed formal control of "Chupa Chups" to his son Javier. The Smint subsidiary brand/company was founded in 1994.

The game Zool and its sequel Zool 2, originally produced for the Amiga, featured pervasive product placement by Chupa Chups.

Logo

Chupa Chups logo.

The Chupa Chups logo was designed by the surrealist Salvador Dalí. The first marketing was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting." Later, celebrities like Madonna were hired to advertise. In the 1980s, due to falling birth rates, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers.

Products

Among the products produced by Chupa Chups are:

Natural-Sugar Products
- Chupa Chups -- lollipops
- Heli Pop -- spinner with a lollipop attached
- Melody Pops -- lollipop on a whistle
- Photo Pop -- camera with a lollipop attached
- Terrifics -- lollipop served out of a horror-movie character's head
- UFO Pop -- alien-themed toy shooter with a lollipop attached
- Vision Pop -- tinted safety lenses with a lollipop attached
Sweet Sugar-Free Products
- Bubbly -- gum lollipops
- Cremosa -- sugar-free lollipops
- Cuore di Frutta -- 2-flavored sugar-free lollipops
- Smint -- artificially sweetened breath fresheners

External links

Chupa Chups site (flash)
Smint site

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 {{IPA notice}}
 [[Image:Giant_Lollipop.JPG|thumb|right|270px|A giant Chupa Chups lollipop for sale on a market in [[Barcelona]], [[Spain]].]]
-'''Chupa Chups''' is a [[Spain|Spanish]] [[lollipop]] company founded by the [[Catalonia|Catalan]] employer [[Enric Bernat]] in [[1958]]. It is pronounced {{IPA2|tʃupa'tʃups}}, from the [[Spanish language|Spanish]] verb ''chupar'', meaning "lick" or "suck".
+'''Chupa Chups''' is a [[Spain|Spanish]] [[lollipop]] company founded by the [[Catalonia|Catalan]] employer [[Enric Bernat]] in [[1958]]. It is pronounced {{IPA2|tʃupa'tʃups}}, from the [[Spanish language|Spanish]] verb ''chupar'', meaning "lick" or "fuck".
 In practice, Spanish-speakers tend to miss off the second ''p'' and say {{IPA|/tʃupa'tʃus/}}.  In the [[United Kingdom|UK]], it is usually pronounced {{IPA|/'tʃu:p<sup>h</sup>ətʃu:ps/}} "CHOO-pa-choops".  In [[Australia]], it is usually pronounced {{IPA|/'tʃʌp<sup>h</sup>ətʃʌps/}} "CHUPpa-chups".