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'''Eugène Schueller''' (1881 - 1954) was a Nazi sympathiser and the founder of [[L'Oréal]], the world's leading company in [[cosmetics]] and [[beauty]].
'''Eugène Schueller''' (1881 - 1954) was a Nazi sympathiser{{citeneeded}} and the founder of [[L'Oréal]], the world's leading company in [[cosmetics]] and [[beauty]].


== Career with L'Oréal ==
== Career with L'Oréal ==

Revision as of 12:24, 30 May 2006

Eugène Schueller (1881 - 1954) was a Nazi sympathiser[citation needed] and the founder of L'Oréal, the world's leading company in cosmetics and beauty.

Career with L'Oréal

In 1907, as a young French chemist, he developed an innovative hair-color formula. He called his improved hair dye Auréole. With that, the history of L'Oréal began. He formulated and manufactured his own products, which he then sold to Parisian hairdressers.

In 1909, he registered his company, the "Société Française de Teintures Inoffensives pour Cheveux", the future L'Oréal. The guiding principles of the company that would become L'Oréal were put into place from the start: research and innovation in the interest of beauty.


Family

Schueller's daughter, Liliane Bettencourt, is the widow of André Bettencourt. Together, they have one daughter, Françoise Meyers, who is a member of L'Oréal's board of directors. Françoise Meyers is married to Jean-Pierre Meyers, who had lost both his parents in Auschwitz. She is currently the richest woman in France, with holdings estimated at $18.8 bn.

See also

References

Michael Bar-Zohar, Bitter Scent: The Case of L'Oréal, Nazis, and the Arab Boycott (London, Dutton Books: 1996) pp. 264.