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"'''30 Minute Love Affair'''" is a song by English singer-songwriter [[Paloma Faith]] from her second album ''[[Fall to Grace (album)|Fall to Grace]]''. Produced by [[Nellee Hooper]], and written by Faith, [[Chris Braide]], it was released as the album's second single on 10 August 2012. Faith revealed "30 Minute Love Affair" was written while remembering meeting a [[busker]] when she was 14, singing songs with him and falling a little in love, but she did not see him, again, even though he promised he would be back the next day.<ref name=photoshoot>{{cite web|url=http://www.youtube.com/watch?v=AsF1k00uXo8 |title=Paloma Faith - Paloma Photoshoot - Behind The Scenes |publisher=YouTube |date= |accessdate=2012-05-30}}</ref> The music video for the song was directed by Emil Nava, the story is Faith has had an argument with her boyfriend, and she enters a nightclub and meets another man, where she has a 30 minute love affair with. The song has achieved positive reviews from most critics, calling it an Annie Lennox-style synth-pop song.
"'''30 Minute Love Affair'''" is a song by English singer-songwriter [[Paloma Faith]] from her second album ''[[Fall to Grace (album)|Fall to Grace]]''. Produced by [[Nellee Hooper]], and written by Faith, [[Chris Braide]], it was released as the album's second single on 10 August 2012. Faith revealed "30 Minute Love Affair" was written while remembering meeting a [[busker]] when she was 14, singing songs with him and falling a little in love, but she did not see him, again, even though he promised he would be back the next day.<ref name=photoshoot>{{cite web|url=http://www.youtube.com/watch?v=AsF1k00uXo8 |title=Paloma Faith - Paloma Photoshoot - Behind The Scenes |publisher=YouTube |date= |accessdate=2012-05-30}}</ref> The music video for the song was directed by Emil Nava, the story is Faith has had an argument with her boyfriend, and she enters a nightclub and meets another man, where she has a 30 minute love affair with. The song has achieved positive reviews from most critics, calling it an Annie Lennox-style synth-pop song.


==Background and artwork==
==Background==
On 3 July 2012, Faith announced that "30 Minute Love Affair" would serve as the second single from her second album ''[[Fall to Grace]]''.<ref name="NextSingle">{{cite web|url=http://www.palomafaith.com/gb/latest/detail/palomas_next_single_revealed/|title=30 Minute Love Affair released 12th Aug|date=3 July 2012|work=Palomafaith.com|publisher=[[Sony Music Entertainment|Sony Music Entertainment UK]]|accessdate=6 July 2012}}</ref> Co-written by Faith and [[Chris Braide]] and produced by [[Nellee Hooper]], the track was released in the UK by [[RCA Records]] on 12 August 2012.<ref name="Booklet"/><ref name="Announces">{{cite web|url=http://www.digitalspy.co.uk/music/news/a391591/paloma-faith-announces-new-single-30-minute-love-affair.html|title=Paloma Faith announces new single '30 Minute Love Affair'|last=Daniels|first=Colin|date=4 July 2012|work=[[Digital Spy]]|publisher=[[Hearst Magazines UK]]|accessdate=4 July 2012}}</ref> "30 Minute Love Affair" is based on a real-life encounter Faith had with a [[busker]] in [[Leicester Square]] when she was fourteen.<ref name="Announces"/> The singer explained "I asked him if he'd be there the next day and he said he would. When I went back he was gone, and I've never forgotten it."<ref name="Announces"/> Faith commented during a behind the scenes video that it was sometimes better if you did not get to know certain people that you have a fleeting moment with because then they stay perfect in your memory, which they might not do if you get to know them.<ref name="BehindTheScenes">{{cite AV media|url=http://www.youtube.com/watch?v=I8M_eRMjiPQ|people=Faith, Paloma|year=2012|title=Paloma Faith - 30 Minute Love Affair - Behind The Scenes|medium=|format=|publisher=[[Sony Music Entertainment]]|accessdate=10 August 2012}}</ref>
Paloma Faith revealed "30 Minute Love Affair" was written while remembering meeting a [[busker]] when she was 14, singing songs with him and falling a little in love, but she did not see him, again, even though he promised he would be back the next day. She further commented about the situation: "We sang songs together, and I kind of fell in love with him".<ref name=photoshoot/> Faith commented during the behind the scenes of the songs music video that its sometimes is better to not get to know certain fleeting people that you met, because they stay perfect in your memory forever. And if you had to got to know them, then maybe you'd got to realise that they weren't perfect.<ref name=30mlamv>{{cite web |url=http://www.youtube.com/watch?v=I8M_eRMjiPQ |title=Paloma Faith - 30 Minute Love Affair - Behind The Scenes |deadurl=no |accessdate=2012-08-10}}</ref> On 3 July Faith officially announced that "30 Minute Love Affair" is going to be the second single from he album, the next day she revealed the artwork. The artwork of the single reflects as it depicts a fantasy of what she believes it would have felt like if they met, again, and shows her in a dreamy setting about to kiss a man. Co-written by Faith and [[Chris Braide]], "30 Minute Love Affair" was released by RCA Records on 12 August 2012, as the second single from ''[[Fall to Grace (album)|Fall to Grace]]''. The song was mixed up for the release, instead of using the album version which is more of a piano ballad, for a more upbeat sound.

Faith stated that the single was "a definite nod" to the soundtrack of the 2011 film, ''[[Drive (2011 film)|Drive]]''.<ref name="ReleaseTime">{{cite web|url=http://www.palomafaith.com/gb/latest/detail/its_album_release_time/|title=It’s album release time!|last=Faith|first=Paloma|date=28 May 2012|work=Palomafaith.com|publisher=[[Sony Music Entertainment|Sony Music Entertainment UK]]|accessdate=4 July 2012}}</ref> She wanted to give the song the same type of "80's road movie" feel and "a sense of freedom and escape" that the film evokes.<ref name="ReleaseTime"/> The artwork for the song was also revealed on 3 July.<ref name="NextSingle"/> It shows Faith in a blue [[Bernard Chandran]] long sleeve lace dress about to kiss a man.<ref>{{cite web|url=http://musicfashionland.com/30-minute-love-affair-single-cover-paloma-faith-in-bernard-chandran/|title="30 Minute Love Affair" Single Cover: Paloma Faith in Bernard Chandran|date=12 July 2012|publisher=Music Fashionland|accessdate=8 August 2012}}</ref> The song was remixed for the release, making it more upbeat instead of the piano ballad featured on the album.{{fact}}


==Reception==
==Reception==

Revision as of 21:15, 20 June 2013

"30 Minute Love Affair"
Song

"30 Minute Love Affair" is a song by English singer-songwriter Paloma Faith from her second album Fall to Grace. Produced by Nellee Hooper, and written by Faith, Chris Braide, it was released as the album's second single on 10 August 2012. Faith revealed "30 Minute Love Affair" was written while remembering meeting a busker when she was 14, singing songs with him and falling a little in love, but she did not see him, again, even though he promised he would be back the next day.[2] The music video for the song was directed by Emil Nava, the story is Faith has had an argument with her boyfriend, and she enters a nightclub and meets another man, where she has a 30 minute love affair with. The song has achieved positive reviews from most critics, calling it an Annie Lennox-style synth-pop song.

Background

On 3 July 2012, Faith announced that "30 Minute Love Affair" would serve as the second single from her second album Fall to Grace.[3] Co-written by Faith and Chris Braide and produced by Nellee Hooper, the track was released in the UK by RCA Records on 12 August 2012.[4][1] "30 Minute Love Affair" is based on a real-life encounter Faith had with a busker in Leicester Square when she was fourteen.[1] The singer explained "I asked him if he'd be there the next day and he said he would. When I went back he was gone, and I've never forgotten it."[1] Faith commented during a behind the scenes video that it was sometimes better if you did not get to know certain people that you have a fleeting moment with because then they stay perfect in your memory, which they might not do if you get to know them.[5]

Faith stated that the single was "a definite nod" to the soundtrack of the 2011 film, Drive.[6] She wanted to give the song the same type of "80's road movie" feel and "a sense of freedom and escape" that the film evokes.[6] The artwork for the song was also revealed on 3 July.[3] It shows Faith in a blue Bernard Chandran long sleeve lace dress about to kiss a man.[7] The song was remixed for the release, making it more upbeat instead of the piano ballad featured on the album.[citation needed]

Reception

Critical response

Robert Copsey from Digital Spy said about the song: "Countering the slower moments are smoky disco numbers 'Blood Sweat & Tears' and '30 Minute Love Affair', the latter a Cyndi Lauper-meets-Drive number whose hooks dig much deeper than you'd expect. He gives the song 4 stars our of 5, further commented: "I'll never forget it, our 30 minute love affair," Paloma Faith sings wistfully on the chorus of her new single. You'd be forgiven for thinking that she was alluding to something much seedier than she really is, particularly given the setting of Soho's red-light district for the accompanying music video. Fortunately, further investigation quickly tells otherwise".[8]

Nick Levine from BBC described the song an Annie Lennox-style synth-pop song.[9] Colin Gentry from 4Music, commented on the song, saying: "After the string-heavy heartbreak of Picking Up the Pieces, Paloma Faith has changed tack with her new single." "30 Minute Love Affair is a love song about a fleeting romance, with more than a ring of Adele about it. With her album Fall to Grace peaking at No 2, could this single get it up to the top spot?"[10]

Chart performance

Though it wasn't released as a single in the UK yet, "30 Minute Love Affair" debuted on the single chart at number 197 on the week ending of 5 August 2012 and rose to number 87 the next week. After being released officially, it reached number 50 on the chart. Next week it fell one place down to number 51. Its third week on the chart the song fell to number 60.

Music video

The accompanying music video, directed by Emil Nava, who previously directed "Picking Up the Pieces", was released on 9 July 2012 and its behind the scenes on 6 August 2012. On 1 August 2012 a acoustic session of the song was released, shows Faith singing the song, filmed in black and white. Her boyfriend in the video is portrayed by Faith's real life friend, James, who also appeared on Faiths previous video for "Picking Up the Pieces" as her love interest. Faith said her look was inspired by Marilyn Monroe.[11] Faith described the concept behind the video, saying: "I had argument with my boyfriend and I storm off and decide to go out to a nightclub by myself. I meet eyes with this other man and he distracts me and tempts me a little, as you sometimes do when you have had an argument with your boyfriend." Faith further commented on the video: "This is a autobiographical piece, where I'm sort of including both types of dancers that I used to look at, and found empowering, but also a type of dancers that I find degrading, and sort of meshing it all together to this hypereal version of what was really the early days of my career."[11]

The music video starts when Faith has had an argument with her boyfriend, and she walks in to a nightclub, a piece of the song "Let Me Down Easy" can be heard in the background, a song from the album. She goes to a stage behind a microphone and starts singing. At the time her love interest from the nightclub appears, and they look at each other. A next scene see them holding hands and finally kiss. In the end, she leaves him and the nightclub and returns to her boyfriend, and they forgive each other.[12]

Live performances

Faith performed "30 Minute Love Affair" for the 2DAY show on BBC Radio 2 on 10 May 2012.[13] She later performed the track at New York's Le Baron club as part of an event sponsored by Absolut Vodka.[14] On 20 July, Faith gave a performance of "30 Minute Love Affair" on Superstar.[15] The following month, she appeared on Channel 4's Sunday Brunch to sing and promote the track.[16]

Track listing and formats

  • Digital download[17]
  1. "30 Minute Love Affair" – 3:19
  • 30 Minute Love Affair (Remixes) – EP[18]
  1. "30 Minute Love Affair" – 3:19
  2. "30 Minute Love Affair" (M-Factor Remix) – 3:07
  3. "30 Minute Love Affair" (DC Breaks Remix) – 4:25
  4. "30 Minute Love Affair" (Hostage Remix) – 3:28

Credits and personnel

Credits adapted from Fall to Grace album liner notes.[4]

Charts

Chart (2012) Peak
position
UK Singles (Official Charts Company)[19] 50

References

  1. ^ a b c d Daniels, Colin (4 July 2012). "Paloma Faith announces new single '30 Minute Love Affair'". Digital Spy. Hearst Magazines UK. Retrieved 4 July 2012.
  2. ^ "Paloma Faith - Paloma Photoshoot - Behind The Scenes". YouTube. Retrieved 2012-05-30.
  3. ^ a b "30 Minute Love Affair released 12th Aug". Palomafaith.com. Sony Music Entertainment UK. 3 July 2012. Retrieved 6 July 2012.
  4. ^ a b Fall to Grace (Media notes). RCA Records. 2012. p. 9. {{cite AV media notes}}: |format= requires |url= (help); Unknown parameter |albumlink= ignored (help); Unknown parameter |artist= ignored (|others= suggested) (help); Unknown parameter |publisherid= ignored (help)
  5. ^ Faith, Paloma (2012). Paloma Faith - 30 Minute Love Affair - Behind The Scenes. Sony Music Entertainment. Retrieved 10 August 2012.
  6. ^ a b Faith, Paloma (28 May 2012). "It's album release time!". Palomafaith.com. Sony Music Entertainment UK. Retrieved 4 July 2012.
  7. ^ ""30 Minute Love Affair" Single Cover: Paloma Faith in Bernard Chandran". Music Fashionland. 12 July 2012. Retrieved 8 August 2012.
  8. ^ Copsey, Robert. "Paloma Faith: 'Fall To Grace' - Album review - Music Album Review". Digital Spy. Retrieved 2012-05-30.
  9. ^ "Music - Review of Paloma Faith - Fall to Grace". BBC. Retrieved 2012-05-30.
  10. ^ "Paloma Faith - 30 Minute Love Affair".
  11. ^ a b Cite error: The named reference 30mlamv was invoked but never defined (see the help page).
  12. ^ "Paloma Faith - 30 Minute Love Affair". Retrieved 2012-08-10. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  13. ^ "Paloma Faith - 30 Minute Love Affair (live on 2DAY)". BBC Radio 2. BBC. 10 May 2012. Retrieved 9 July 2012.
  14. ^ Copsey, Robert (16 July 2012). "Exclusive: Paloma Faith performs new single '30 Minute Love Affair' live - watch". Digital Spy. Hearst Magazines UK. Retrieved 22 July 2012.
  15. ^ "Episode 9 - Round up". Really Useful Group. 20 July 2012. Retrieved 22 July 2012.
  16. ^ "Paloma Faith Performs '30 Minute Love Affair'". Sunday Brunch. Channel 4. 5 August 2012. Retrieved 8 August 2012.
  17. ^ "30 Minute Love Affair". Amazon.co.uk. Amazon.com, Inc. Retrieved 30 July 2012.
  18. ^ "30 Minute Love Affair (Remixes) – EP". iTunes. (Apple Inc.). Retrieved 30 July 2012.
  19. ^ "Paloma Faith singles". Official Charts Company. Retrieved 20 June 2013.
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