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Once tested and compared to expensive gourmet, high quality cutlery by a well-noted consumer magazine, the knives were deemed to be slightly lower than the well-known brands selling for hundreds of dollars more, and the lowly paring knife was judged to be just as good despite costing about a dime or so to produce. Over a million Ginsu steak knives (in sets of four) were sold to Sears as a credit marketing promotion by Greer and Associates of Hayward California in the 1980's. When the television commercial for Ginsu was re-created on the David Horowitz TV show "Fight Back," it was concluded that the product would essentially perform just as represented by the infomercial. <span style="font-size: smaller;" class="autosigned">— Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/96.37.16.124|96.37.16.124]] ([[User talk:96.37.16.124|talk]]) 21:31, 22 June 2013 (UTC)</span><!-- Template:Unsigned IP --> <!--Autosigned by SineBot-->
Once tested and compared to expensive gourmet, high quality cutlery by a well-noted consumer magazine, the knives were deemed to be slightly lower than the well-known brands selling for hundreds of dollars more, and the lowly paring knife was judged to be just as good despite costing about a dime or so to produce. Over a million Ginsu steak knives (in sets of four) were sold to Sears as a credit marketing promotion by Greer and Associates of Hayward California in the 1980's. When the television commercial for Ginsu was re-created on the David Horowitz TV show "Fight Back," it was concluded that the product would essentially perform just as represented by the infomercial. <span style="font-size: smaller;" class="autosigned">— Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/96.37.16.124|96.37.16.124]] ([[User talk:96.37.16.124|talk]]) 21:31, 22 June 2013 (UTC)</span><!-- Template:Unsigned IP --> <!--Autosigned by SineBot-->


Scott Fetzer Company has since been acquired by the Berkshire Hathaway Group.
Scott Fetzer Company has since been acquired by the Berkshire Hathaway Group. <span style="font-size: smaller;" class="autosigned">— Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/96.37.16.124|96.37.16.124]] ([[User talk:96.37.16.124|talk]]) 21:33, 22 June 2013 (UTC)</span><!-- Template:Unsigned IP --> <!--Autosigned by SineBot-->


== Rename: Ginsu Knife Infomercial ==
== Rename: Ginsu Knife Infomercial ==

Revision as of 21:34, 22 June 2013

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Votes for deletion

This page was recently nominated for deletion, and the consensus decision was to keep it, merge it with another article, and/or redirect it to another article. The deletion debate is archived here. ugen64 20:33, 26 Apr 2005 (UTC)

Discussion

What's the relevancy of all the stuff about the Miracle Painter? That, and the list of other products, should probably be cut.--Tellybelly 20:08, 24 July 2006 (UTC)[reply]

Arthur Schiff

Nothing about Arthur Schiff, the ad writer who came up with "Ginsu"? Ad writer who named the Ginsu knife dies -HiFiGuy 20:36, 4 September 2006 (UTC)[reply]

Knife?

This page doesn't say anything about the knife. Is it anything special? What kind of steel is it made of (how hard is it)? —Ben FrantzDale 16:14, 18 January 2007 (UTC)[reply]

The knives were originally manufactured by the Quikut Division of the Scott Fetzer company, best known for World Book Encyclopedia and Kirby Vacuum Cleaner Divisions. They were produced in Fremont Ohio in a single fully integrated manufacturing plant from polypropylene pellets and large coils of stainless steel. The Ginsu knives were essetially the same as the Quikut product except for the name stamped on the blades.

Once tested and compared to expensive gourmet, high quality cutlery by a well-noted consumer magazine, the knives were deemed to be slightly lower than the well-known brands selling for hundreds of dollars more, and the lowly paring knife was judged to be just as good despite costing about a dime or so to produce. Over a million Ginsu steak knives (in sets of four) were sold to Sears as a credit marketing promotion by Greer and Associates of Hayward California in the 1980's. When the television commercial for Ginsu was re-created on the David Horowitz TV show "Fight Back," it was concluded that the product would essentially perform just as represented by the infomercial. — Preceding unsigned comment added by 96.37.16.124 (talk) 21:31, 22 June 2013 (UTC)[reply]

Scott Fetzer Company has since been acquired by the Berkshire Hathaway Group. — Preceding unsigned comment added by 96.37.16.124 (talk) 21:33, 22 June 2013 (UTC)[reply]

Rename: Ginsu Knife Infomercial

This article isn't really on the topic of the Ginsu knife but on its marketing on an infomercial. It is an excellent article on that topic and certainly deserves to be kept. The knife itself probably wouldn't deserve an article otherwise. User:RedHughs 63.24.0.30 07:16, 16 April 2007 (UTC)[reply]

Actually, I'd suggest renaming "Ginsu knife", then separate all of the article contents of everything not pertaining to the knife itself, and merge that into the Direct marketing topic. A significant part of this article is related to Infomercials/Direct Marketing. - KookyMan (talk) 06:41, 21 January 2008 (UTC)[reply]
I disagree. The knife line is certainly worthy of mention, as it is not only widely popular but also a significant development in production (a cheap knife with a quality blade).Phentos (talk) 06:23, 7 April 2008 (UTC)[reply]
I think the knife and infomercial each deserve their own article. I think it's embarrassing how the present version of this article doesn't discuss the knife at all. — NRen2k5(TALK), 16:19, 11 April 2008 (UTC)[reply]

This article has been mentioned at the Wikipedia:Conflict of interest/Noticeboard

See the discussion at WP:COIN#Ginsu. An editor named User:Ginsuguy was added promotional language. Since he has not been active since 15 April, the complaint has been closed. Everyone who may be connected with the subject of an article is urged to carefully look at the Wikipedia:Conflict of interest guideline before editing. EdJohnston (talk) 13:15, 23 April 2008 (UTC)[reply]

Informal speech

Hasn't Ginsu become a kind of colloquial synonym for something (aprticulary a knife) very sharp and/or cutting of for someone who is good with knifes?--Baruch ben Alexander - ☠☢☣ 23:43, 31 May 2010 (UTC)[reply]

Infomercials and Cultural impact section

I'm not an expert in this field, so I'm not going to change the article — but — there are some things that seem questionable.

  1. The Veg-O-Matic came about a decade before Ginsu knives and used the same hard sell and infomercial techniques.
  2. The company Ronco used the hard sell / infomercial techniques to sell all their prodcuts in the 1960's and 1970's (not just for the Veg-O-Matic).

Anybody familiar with this stuff may want to update the article. Thanks. - Hydroxonium (H3O+) 22:50, 24 February 2011 (UTC)[reply]