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[[Image:Prigat logo.png|thumb|120px|Prigat's logo]] |
[[Image:Prigat logo.png|thumb|120px|Prigat's logo]] |
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'''Prigat''' ({{lang-he|פריגת}}) (originally called '''Gat''') is a juice and [[syrup]] manufacturer in [[Israel]] owned by '''Gat Foods''' and [[Israel Beer Breweries]]. Prigat's headquarters are located in two [[kibbutz]]im, [[Givat Haim (Meuhad)]] and [[Givat Haim (Ichud)]], near [[Hadera]].<ref name=campaign>{{cite web|url=http://www.nfc.co.il/archive/0020-D-93691-00.html?tag=15-00-44|title=Prigat emphasizes the differences among the soft drinks category |
'''Prigat''' ({{lang-he|פריגת}}) (originally called '''Gat''') is a juice and [[syrup]] manufacturer in [[Israel]] owned by '''Gat Foods''' and [[Israel Beer Breweries]]. Prigat's headquarters are located in two [[kibbutz]]im, [[Givat Haim (Meuhad)]] and [[Givat Haim (Ichud)]], near [[Hadera]].<ref name=campaign>{{cite web|url=http://www.nfc.co.il/archive/0020-D-93691-00.html?tag=15-00-44|title=Prigat emphasizes the differences among the soft drinks category|accessdate=2006-10-27|work=nfc.co.il}} {{he icon}}</ref> Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.<ref>{{cite web|url=http://www.nfc.co.il/archive/0020-D-108637-00.html?tag=16-30-19|title=At the first time in the juice market: "orange juice with refined sourness"!|accessdate=2006-10-27|work=nfc.co.il}} {{he icon}}</ref><ref name=Ranking_table>{{cite web|url=http://duns100.dundb.co.il/ts.cgi?tsscript=/ranking/kibutz&order=SalesperEmployee%20desc,sales%20desc&duns|title=Largest Kibbutz Industry Companies|accessdate=2006-10-27|work=duns100.dundb.co.il}}</ref> |
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[[Image:Prigat Apple Juice.jpg|thumb|100px|Prigat's Apple Juice]] |
[[Image:Prigat Apple Juice.jpg|thumb|100px|Prigat's Apple Juice]] |
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==Jewish National Fund involvement== |
==Jewish National Fund involvement== |
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Prigat has also been involved with the non-profit [[Jewish National Fund]].<ref name=nature>{{cite web|url=http://www.nfc.co.il/Archive/0020-D-111979-00.html?tag=17-15-13&au=True|title=Prigat returns love to nature |
Prigat has also been involved with the non-profit [[Jewish National Fund]].<ref name=nature>{{cite web|url=http://www.nfc.co.il/Archive/0020-D-111979-00.html?tag=17-15-13&au=True|title=Prigat returns love to nature|accessdate=2006-10-31|work=nfc.co.il}} {{he icon}}</ref> As of 2006, Prigat spent a total of ₪3 million [[Israeli new sheqel|NIS]] on [[treeplanting]], of which 2 million square metres of [[orchard]]s were planted in the [[Negev]] area.<ref name=nature /> Following the [[2006 Israel-Lebanon conflict]], Prigat sent the company's employees to restore the [[Birya]] forest after numerous [[Katyusha rocket launcher|Katyusha]]s fell in the area.<ref name=nature /> |
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==See also== |
==See also== |
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Revision as of 20:36, 24 June 2013
Prigat (Template:Lang-he) (originally called Gat) is a juice and syrup manufacturer in Israel owned by Gat Foods and Israel Beer Breweries. Prigat's headquarters are located in two kibbutzim, Givat Haim (Meuhad) and Givat Haim (Ichud), near Hadera.[1] Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.[2][3]
Timeline of company history
1940s and 1950s
- Prigat was founded in 1940 when the leaders of the Givat Chaim kibbutz decided to build a factory for canned fruit and vegetable products.
- In 1941, the factory was named "Gat" and quickly began the marketing of the company's first products, which were jams, tomato puree and applesauce.
- In 1943, the British Army in Palestine ordered 775,000 syrup bottles for 55,000 Land of Israel pounds (the Israeli currency at the time of the order).
- Starting from 1947, the company began using mechanical juice extraction based on the FMC citrus juice extractor, which finished developing the same year.[4]
- In 1957, Prigat began marketing sweetcorn seeds in tin cans.
- In 1958, Golda Meir, who was a foreign minister at the time, approved the "Jaffa Champion" company trademark for marketing outside of Israel.
- In 1959, the company's peanut factory was established. The peanut factory was later separated from Prigat's juice activities and is not handled by Prigat today.
1960s and 1970s
- In 1962, the company's frozen juice and vegetables department was established.
- In 1972, Gat won the best exporter award for 1971.
- In 1976, a plastic factory for the 6oz frozen juice and vegetables boxes was established.
- In 1977, the "Prigat" trademark was first used referring to the frozen food department of the company.
1980s and 1990s
- In 1982, Prigat's production line for juice in small bags was established.
- In 1987, Prigat's production line for juice in cardboards was established.
- In 1993, Prigat began marketing in Romania.
- In 1995, Prigat's production line for squeezed juice was established.
2000s
- In 2003, Prigat's merge with Israel Beer Breweries was completed.
International activity
Prigat primarily markets in Israel; however, it contains products and/or exports to 15 other countries as well: Australia, Austria, Belgium, Bulgaria, Canada, England, France, Ghana, Hungary, Kenya, Macedonia, Romania, South Africa, Spain and the US.[5][6] Prigat overseas export revenue is estimated at US$65.5 million as of 2006,[3] 59.5% of their total revenue.[3]
In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.[7]
Jewish National Fund involvement
Prigat has also been involved with the non-profit Jewish National Fund.[8] As of 2006, Prigat spent a total of ₪3 million NIS on treeplanting, of which 2 million square metres of orchards were planted in the Negev area.[8] Following the 2006 Israel-Lebanon conflict, Prigat sent the company's employees to restore the Birya forest after numerous Katyushas fell in the area.[8]
See also
References
- ^ "Prigat emphasizes the differences among the soft drinks category". nfc.co.il. Retrieved 2006-10-27. Template:He icon
- ^ "At the first time in the juice market: "orange juice with refined sourness"!". nfc.co.il. Retrieved 2006-10-27. Template:He icon
- ^ a b c "Largest Kibbutz Industry Companies". duns100.dundb.co.il. Retrieved 2006-10-27.
- ^ "FMC citrus juice extractor". asme.org. Retrieved 2006-10-27.
- ^ "Prigat worldwide". prigat.com. Retrieved 2006-11-12.
- ^ "Export". prigat.com. Retrieved 2006-11-12.
- ^ "Prigat gets half of QAB's investments". business-Romania.blogspot.com. Retrieved 2006-10-27.
- ^ a b c "Prigat returns love to nature". nfc.co.il. Retrieved 2006-10-31. Template:He icon