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| parent = Independent<br>(2000-2006)<br>[[Entertainment Rights]]<br>(2007-2009)<br>[[Boomerang Media]]<br>(2009-2012)<br>[[DreamWorks Animation]]<br>(2012-present)
| parent = Independent<br>(2000-2006)<br>[[Entertainment Rights]]<br>(2007-2009)<br>[[Boomerang Media]]<br>(2009-2012)<br>[[DreamWorks Animation]]<br>(2012-present)
| subsid =
| subsid =
| homepage = [http://www.classicmedia.tv/ classicmedia.tv]
| homepage = http://classics.dreamworksanimation.com/
}}
}}


Revision as of 03:48, 25 June 2013

DreamWorks Classics
Company typePrivate ownership (until 2007)
Subsidiary of DreamWorks Animation
IndustryIntellectual property, TV, film, entertainment
Founded2000
FounderEric Ellenbogen
John Engelman
HeadquartersNew York, New York, United States
Key people
Eric Ellenbogen, John Engelman Chairman & C.E.O.
Robert Friedman, President
ProductsTV, film, consumer products, home video
Revenue$82 million (March 2011-February 2012)[1]
$19 million (March 2011-February 2012)[1]
Number of employees
80 (2012)[1]
ParentIndependent
(2000-2006)
Entertainment Rights
(2007-2009)
Boomerang Media
(2009-2012)
DreamWorks Animation
(2012-present)
Websitehttp://classics.dreamworksanimation.com/

DreamWorks Classics (formerly known as Classic Media), is an American animation studio and production company owned by DreamWorks Animation. It was founded in 2000 as Classic Media by former Marvel Entertainment CEO Eric Ellenbogen and former Broadway Video executive John Engelman.[2] Its portfolio consists of various acquired intellectual property libraries and character brands as well as licensing rights for various third-party properties. In 2012, DreamWorks Animation won the bidding to acquire Classic Media from its owner, Boomerang Media, and renamed it DreamWorks Classics.[3][4][5]

History

Classic Media era (2000-2012)

The logo for DreamWorks Classics when it was known as Classic Media.
The logo for DreamWorks Classics when it was known as Classic Media.

After its founding in May 2000, Classic Media acquired a number of companies for their portfolio, including UPA and Harvey Entertainment.[6][better source needed] In 2001, Classic Media and Random House won a bankruptcy court auction for the assets of Western Publishing, with Classic Media receiving its entertainment division and Random House receiving the publishing properties.[7][8] In 2003, Classic Media purchased the assets of the bankrupt Big Idea Entertainment.[9]

In 2005, the company was recapitalized by an investment group led by Spectrum Equity Investors, Pegasus Capital Advisors, and Random House Ventures.[10] In 2006, Classic Media teamed up with ION Media Networks, NBCUniversal, Corus Entertainment, and Scholastic Corporation in a joint venture to launch Qubo, a kids entertainment network.[11]

On December 14, 2006, it was announced that Classic Media would be acquired by UK-based rival Entertainment Rights for $210.0 million.[12] Before the acquisition was completed, both companies announced distribution and production agreements with Genius Products, LLC, replacing the Sony Wonder deal.[13][dead link‍]

Entertainment Rights fell in to administration on 1 April 2009.[14] On the same day, Boomerang Media, LLC (also formed by Ellenbogen and Engelman)[15] announced that it would acquire Entertainment Rights' principal U.K. and U.S. subsidiaries, including Classic Media, Inc. and Big Idea Entertainment, from its administrators.[16][dead link‍][17][dead link‍] On May 11, 2009, Boomerang Media announced that the former U.K. and U.S. subsidiaries of Entertainment Rights would operate as a unified business under the name Classic Media while Big Idea, Inc. would operate under its own name.[18][19]

DreamWorks Classics era (2012-present)

On July 23, 2012, DreamWorks Animation acquired Classic Media from Boomerang Media for $155 million; the company became a division of DreamWorks Animation and was renamed DreamWorks Classics.[20][21]

Holdings

Catalogues

Character brands

Licensing rights

See also

References

  1. ^ a b c "Dreamworks Animation Agrees to Acquire Classic Media". DreamWorks Animation. July 23, 2012. Retrieved November 16, 2012.
  2. ^ GTCR and Boomerang Media Announce Acquisition of Entertainment Rights’ Subsidiaries
  3. ^ Kung, Michelle (July 22, 2012). "DreamWorks Buys Classics". The Wall Street Journal. Retrieved July 22, 2012.
  4. ^ Venkatesan, Adithya (July 23, 2012). "DreamWorks to buy Classic Media for $155 million: WSJ". Reuters. Retrieved August 13, 2012.
  5. ^ Acuna, Kirsten (November 2, 2012). "DreamWorks Plans To Use Classic Media As A Fourth Quarter Bump". Business Insider. Retrieved November 07, 2012. {{cite news}}: Check date values in: |accessdate= (help)
  6. ^ a b c Jill Goldsmith, Jill Goldsmith (Jan. 9, 2005). "Finding gold in Classic fare". Variety.com. Retrieved 4 October 2011. {{cite news}}: Check date values in: |date= (help)
  7. ^ a b "'Poky Little' $84M deal". cnn.com. August 16, 2001. Retrieved 4 October 2011.
  8. ^ Kirkpatrick, David D. (August 16, 2001). "2 Companies Pay $84 Million for Golden Books". The New York Times. Retrieved April 22, 2011.
  9. ^ a b Smietana, Bob (9/01/2003). "VeggieTales Creators File for Bankruptcy". christianitytoday.com. Retrieved 4 October 2011. {{cite news}}: Check date values in: |date= (help)
  10. ^ "Spectrum Equity Investors Takes Majority Stake in Classic Media, America's Largest Independent Family Entertainment Company". PRNewswire. 4/7/2005. Retrieved 2011-10-21. {{cite web}}: Check date values in: |date= (help)
  11. ^ NBC Debuts Kids Programming Brand Qubo | Media - Advertising Age
  12. ^ Kids’ programming specialists join hands | Variety
  13. ^ "Genius Products". Genius Products. Retrieved 2010-01-07.
  14. ^ a b Entertainment Rights is sold off
  15. ^ GTCR (January 18, 2008). "GTCR Announces Partnership with Eric Ellenbogen and John Engelman to Form Boomerang Media". GTCR. Retrieved November 16, 2012.
  16. ^ Hodkinson, Paul (April 2, 2009). "He-Man, Casper Bought by Private-Equity Firm". The Wall Street Journal. Retrieved 2009-05-12.
  17. ^ "Boomerang Media Buys ER". World Screen News. April 1, 2009. Retrieved 2009-05-12.
  18. ^ "Classic Media Absorbs Subsidiaries". Home Media Magazine. May 11, 2009. Retrieved 2009-05-12.
  19. ^ "Entertainment Rights to Operate as Classic Media". Animation World Network. May 11, 2009. Retrieved 2009-05-12.
  20. ^ Verrier, Richard (July 23, 2012). "DreamWorks Animation buys "Casper," "Lassie" parent Classic Media". Los Angeles Times. Retrieved July 23, 2012.
  21. ^ "DreamWorks Classics Debuts At 2012 MIPCOM" (PDF) (Press release). Classic Media. October 5, 2012. Retrieved October 20, 2012.
  22. ^ Entertainment Rights buys Filmation | News | C21Media
  23. ^ BBC News | BUSINESS | Postman Pat sold for £5m
  24. ^ BBC NEWS | Business | Tweenies maker bought for £3.1m
  25. ^ Entertainment Rights Acquires Tell-Tale Prods. | Animation Magazine
  26. ^ Chorion sells rights to Noddy | Media | guardian.co.uk
  27. ^ Classic Media Acquires “Olivia” Rights from Chorion | Cartoon Brew
  28. ^ 'Lassie' Owner Files $1 Million Lawsuit Against TV Dog Commercial (Video)
  29. ^ US: Classic Media "disappointed" over Lassie decision | Licensing Industry | News by Licensing.biz
  30. ^ a b Press Release issued by DreamWorks Animation SKG, Inc. on July 23, 2012
  31. ^ ICv2 - Classic Media Nabs Gumby
  32. ^ Voltron returns with full Force » Kidscreen
  33. ^ MattyCollector.com Online Store
  34. ^ Dick Tracy, Brenda Starr Ink With Classic Media | Billboard
  35. ^ Tribune, Classic in cartoon venture | Variety
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