La Martina: Difference between revisions
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'''La Martina''' is an [[Argentina|Argentinean]] sports and leisure clothing manufacturer.'' |
'''La Martina''' is an [[Argentina|Argentinean]] sports and leisure clothing manufacturer.<ref name="Luxury">{{cite book | title=Luxury Brand Management | publisher=John Wiley & Sons | author=Chevalier, Michel | year=2012 | location=Singapore | isbn=978-1-118-17176-9}}</ref> It is destintive by attaching labels as a strong element of its brand recognition.<ref name="Luxury">{{cite book | title=Luxury Brand Management | publisher=John Wiley & Sons | author=Chevalier, Michel | year=2012 | location=Singapore | isbn=978-1-118-17176-9}}</ref> |
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==Development== |
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''La Martina'' has been designated the official supplier of the Argentina [[polo]] teams by the Argentinean Polo Association,<ref>{{cite web|url=http://www.nytimes.com/2006/10/03/style/03iht-RBuenos.3015960.html|title=Buenos Aires comes out for polo season|last=Irwin|first=Jennifer |date=October 3, 2006|work=International Herald Tribune|accessdate=2009-08-09}}</ref> as well as the official supplier of [[Federation of International Polo]], at all international tournaments. In addition to the various national teams, ''La Martina'' also equips the university teams from [[Harvard]], [[Yale]], [[Oxford]], [[Cambridge]]<ref>{{cite book|last=Behnken|first=Wolfgang |title=Luxury Equestrian Design|publisher=teNeues|date=2006|pages=213|isbn=3-8327-9144-2|url=http://books.google.com/books?id=f5PpQ3DIB0MC&pg=PT222&dq=%22La+Martina%22+source:%22-newswire%22+source:%22-wire%22+source:%22-presswire%22+source:%22-PR%22+source:%22-press%22+source:%22-release%22+source:%22-wikipedia%22&ei=bGh_SqPuCILckASn2rCXCg#v=onepage&q=&f=true|accessdate=August 10, 2009}}</ref> and the College of St. Xavier in [[Mumbai]], as well as the English national team.<ref>{{cite web|url=http://www.drapersonline.com/news/argentina%E2%80%99s-la-martina-brings-polo-styling-to-uk/1737973.article|title=Argentina’s La Martina brings polo styling to UK|last=Spear|first=Stephen|date=22 July, 2008|work=Drapers|accessdate=2009-08-10}}</ref> |
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In January 2009, German police seized 20 tons of clothing after receiving complaints about ''La Martina'' holograms washing off shirts purchased on eBay.<ref>{{cite web|url=http://www.bloomberg.com/apps/news?pid=20601085&sid=aT7rzjfmzcks&refer=europe|title=EBay Steps Up War on Counterfeits as L’Oreal Ruling, Trial Loom |last=Smith|first=Heather |date=February 27, 2009|work=Bloomberg.com|accessdate=2009-08-10}}</ref> |
In January 2009, German police seized 20 tons of clothing after receiving complaints about ''La Martina'' holograms washing off shirts purchased on eBay.<ref>{{cite web|url=http://www.bloomberg.com/apps/news?pid=20601085&sid=aT7rzjfmzcks&refer=europe|title=EBay Steps Up War on Counterfeits as L’Oreal Ruling, Trial Loom |last=Smith|first=Heather |date=February 27, 2009|work=Bloomberg.com|accessdate=2009-08-10}}</ref> |
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Revision as of 20:49, 27 June 2013
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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1986 |
| Headquarters | Buenos Aires, Argentina |
| Products | Apparel, Shoes |
| Website | www.lamartina.com |
La Martina is an Argentinean sports and leisure clothing manufacturer.[1] It is destintive by attaching labels as a strong element of its brand recognition.[1]
Development
La Martina has been designated the official supplier of the Argentina polo teams by the Argentinean Polo Association,[2] as well as the official supplier of Federation of International Polo, at all international tournaments. In addition to the various national teams, La Martina also equips the university teams from Harvard, Yale, Oxford, Cambridge[3] and the College of St. Xavier in Mumbai, as well as the English national team.[4]
In January 2009, German police seized 20 tons of clothing after receiving complaints about La Martina holograms washing off shirts purchased on eBay.[5]
References
- ^ a b Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
- ^ Irwin, Jennifer (October 3, 2006). "Buenos Aires comes out for polo season". International Herald Tribune. Retrieved 2009-08-09.
- ^ Behnken, Wolfgang (2006). Luxury Equestrian Design. teNeues. p. 213. ISBN 3-8327-9144-2. Retrieved August 10, 2009.
- ^ Spear, Stephen (22 July, 2008). "Argentina's La Martina brings polo styling to UK". Drapers. Retrieved 2009-08-10.
{{cite web}}: Check date values in:|date=(help) - ^ Smith, Heather (February 27, 2009). "EBay Steps Up War on Counterfeits as L'Oreal Ruling, Trial Loom". Bloomberg.com. Retrieved 2009-08-10.