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[[Image:Tarnogród Gablota w Domu Handlowym.jpg|thumb|right|200px|Display window in a [[department store]] in [[Tarnogród]] during [[People's Republic of Poland|Communism]]]] |
[[Image:Tarnogród Gablota w Domu Handlowym.jpg|thumb|right|200px|Display window in a [[department store]] in [[Tarnogród]] during [[People's Republic of Poland|Communism]]]] |
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A '''display window''', most commonly called '''shop window''' ([[British English]]) or '''store window''' ([[American English]]), is a [[window]] in a [[retailer|shop]] displaying items for sale or otherwise designed to attract [[customer]]s to the store. Usually, the term refers to larger windows in the front [[façade]] of the shop. Such windows were invented about 1780. Display windows at [[boutique]]s usually have dressed-up [[mannequin]]s in them. |
A '''display window''', most commonly called '''shop window''' ([[British English]]) or '''store window''' ([[American English]]), is a [[window]] in a [[retailer|shop]] displaying items for sale or otherwise designed to attract [[customer]]s to the store. Display windows are used to showcase the creativity, artistry, and theatrics of the store or brand.<ref>Levinson, Lauren. [http://www.elle.com/news/fashion-style/windowswear-website-launch-holiday-windows?click=news “Exclusive: New WindowsWear Site Showcases Fashion Windows in Real-Time”], “[[Elle (magazine)]]”, 19 November 2012. Retrieved 8 August 2013.</ref> Usually, the term refers to larger windows in the front [[façade]] of the shop. Such windows were invented about 1780. Display windows at [[boutique]]s usually have dressed-up [[mannequin]]s in them. |
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Putting a '''window display''' of [[merchandise]] in a store's window is called "[[window dresser|window dressing]]", which is also used to describe the items displayed themselves. As a [[figure of speech]], "window dressing" means something done to make a better impression, and sometimes implies something dishonest or [[deceptive]].<ref>{{cite dictionary|author=Pearsall, Judy|title=Concise Oxford English Dictionary|date=2002|publisher=Oxford University Press, Inc.|location=New York}}</ref> |
Putting a '''window display''' of [[merchandise]] in a store's window is called "[[window dresser|window dressing]]", which is also used to describe the items displayed themselves. As a [[figure of speech]], "window dressing" means something done to make a better impression, and sometimes implies something dishonest or [[deceptive]].<ref>{{cite dictionary|author=Pearsall, Judy|title=Concise Oxford English Dictionary|date=2002|publisher=Oxford University Press, Inc.|location=New York}}</ref> |
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Revision as of 17:13, 8 August 2013
A display window, most commonly called shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Display windows are used to showcase the creativity, artistry, and theatrics of the store or brand.[1] Usually, the term refers to larger windows in the front façade of the shop. Such windows were invented about 1780. Display windows at boutiques usually have dressed-up mannequins in them.
Putting a window display of merchandise in a store's window is called "window dressing", which is also used to describe the items displayed themselves. As a figure of speech, "window dressing" means something done to make a better impression, and sometimes implies something dishonest or deceptive.[2]
See also
- A Guide to Window-Dressing (book)
- Display case
- Potemkin village
- Retail design
- Visual merchandising
- Window dresser
References
- Notes
- ^ Levinson, Lauren. “Exclusive: New WindowsWear Site Showcases Fashion Windows in Real-Time”, “Elle (magazine)”, 19 November 2012. Retrieved 8 August 2013.
- ^ Pearsall, Judy (2002). Concise Oxford English Dictionary. New York: Oxford University Press, Inc.
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