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==Introduction== |
==Introduction== |
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Revision as of 16:43, 6 June 2006
Introduction
Digital UK is a not-for-profit company which oversees the digital switchover of television in the United Kingdom.
The organisation is one of four bodies which, working together, are expected to deliver the country's switchover programme. The others are Ofcom (the communications regulator) and the government Department of Trade and Industry (DTI) and Department for Culture, Media and Sport (DCMS).
Digital UK was set up at the request of the government and Ofcom, but is independent from both. The company's shareholders are the UK public-service broadcasters (BBC, ITV, Channel 4, Five, S4C and Teletext) and transmission companies SDN and National Grid Wireless. More than half of Digital UK's budget is funded by the BBC, via the licence fee.
Digital UK was formed in September 2005 and is based in Percy Street in the West End of London. It is headed by Ford Ennals (Chief Executive) and Barry Cox (Chairman).
Duties
Communication
Digital UK is responsible for communicating with the public about switchover, telling them when it will happen and what they need to do to prepare.
Digital switchover will affect almost every home in the United Kingdom. All of the country's television sets will have to be able to receive a digital signal when the analogue terrestrial signal is turned off, between 2008 and 2012.
In May 2006, Digital UK launched a seven-year, £200-million campaign to inform consumers about switchover. This will become the country's biggest ever public information programme, with two mailings to every household, and an ongoing advertising campaign based on the robot character "Digit Al".
Digital UK also provides information to consumers through a website and a telephone helpline (0845 6 50 50 50).
Transmitter work
One of the main reasons for switchover is to allow almost every home to be able to receive a digital signal through their normal aerial - digital terrestrial television, usually known in the UK as Freeview.
At present, around one quarter of the UK public cannot receive Freeview, because the digital signal is broadcast at low power so as not to interfere with the analogue signal. By switching the analogue signal off, it will be possible to increase Freeview coverage to 98.5% of homes.
This will be done by upgrading 1,150 transmitters across the country between 2008 and 2012. Digital UK is responsible for co-ordinating this work, which will be carried out region by region.
Freeview is only one way to receive digital television: the others are digital satellite, through BSkyB, and cable, through NTL Telewest or Wight Cable. Digital UK was established as a "platform neutral" body, meaning that it does not promote any of these services above another.
Suppliers
Digital UK also works with electrical manufacturers and retailers, who together will supply the equipment necessary for all the UK's television households to watch digital.
One of Digital UK's major responsibilities is to promote the digital 'tick' logo. This is a certification mark for the public, identifying television equipment in stores that will work before, during and after digital switchover.