The Activators: Difference between revisions
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Redirecting to My Gym Children's Fitness Center, no individual notability outside of the company funding it |
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#REDIRECT [[My Gym Children's Fitness Center]] |
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{{Infobox musical artist <!-- See Wikipedia:WikiProject Musicians --> |
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| name = The Activators |
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| image = The Activators perform in LA.JPG |
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| caption = The Activators perform at a charity event |
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| landscape = yes |
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| background = group_or_band |
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| origin = [[Los Angeles]], [[California]], [[United States]] |
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| genre = [[Children]]'s [[edutainment]] |
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| years_active = 2009–present |
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| website = http://www.theactivators.net |
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| current_members = Eric Grindler<br />Heather Jolls<br />Jamin Katz<br />Emma Howes |
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}} |
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'''The Activators''' is a children's entertainment group whose mission is to combat [[childhood obesity]] by engaging young children ages two to six in physical activity. |
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Funded by the national fitness chain [[My Gym Children's Fitness Center]], and cast with four My Gym teachers from [[Southern California]] (Eric Grindler, Heather Jolls, Jamin Katz, and Emma Howes), The Activators can currently be seen in interactive videos online and live performances that revolve around exercises, games, songs, and dances.<ref>[http://www.kidscreen.com/articles/news/20091124/mygym.html?word=televisi%F3 Kidscreen]</ref><ref>[http://www.cynopsis.com/editions/kids/112309/ Cynopsis: Kids]</ref><ref>[http://www.delawaregazette.com/local.asp?ID=1908&Story=3 Delaware Gazette]</ref> |
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The group was created in 2009 by Gregg Lichtenstein, a screenwriter and father who, at the time, was frustrated with the lack of children’s content that promoted physical activity. He came up with the idea for the show after taking his child to a birthday party at My Gym in [[Encino, CA]] and watching the teacher, Eric Grindler, entertain the children. Lichtenstein then pitched the idea to the corporate management team at My Gym Enterprises, the company responsible for franchising My Gym worldwide. The company, which operates nearly 200 children’s gyms in the United States and abroad, embraced the concept and viewed The Activators as a unique way to spread the message of [[physical fitness]] beyond their bricks-and-mortar locations.<ref>[http://www.licensemag.com/licensemag/Brands/My-Gym-Launches-TV-Initiative/ArticleStandard/Article/detail/644097 Global License]</ref><ref>[http://www.commonsensemedia.org/website-reviews/activators Common Sense Media]</ref><ref>[http://www.my-gym.com/company.aspx My Gym official website]</ref> |
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== Partnership with The President's Challenge == |
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In March 2011, The Activators formed a partnership with [[The President's Challenge]], a program from the [[President's Council on Fitness, Sports, and Nutrition]], to become a '''President's Challenge Advocate'''. By helping to promote the ''Presidential Active Lifestyle Award (PALA),'' The Activators encourage children and families to be physically active and maintain a healthy lifestyle.<ref>[http://www.metrowestdailynews.com/business/x698052086/Business-Digest-for-Wednesday-March-16-2011 Metrowest Daily News]</ref> |
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==References== |
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<!--- See http://en.wikipedia.org/wiki/Wikipedia:Footnotes on how to create references using <ref></ref> tags which will then appear here automatically --> |
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{{Reflist}} |
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==External links== |
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* {{Official website|http://www.theactivators.net/}} |
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* [http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20091201006519&newsLang=en Business Wire] |
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{{DEFAULTSORT:Activators, The}} |
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[[Category:American children's entertainers]] |
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[[Category:Musical groups established in 2009]] |
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[[Category:Obesity]] |
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[[Category:2009 establishments in California]] |
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Latest revision as of 06:04, 21 September 2013
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