Mall of the Emirates

Mall of the Emirates

Location	Dubai, United Arab Emirates
Coordinates	25°7′5″N 55°12′2″E
Opening date	September 2005
Owner	Majid Al Futtaim (MAF Holding)
Total retail floor area	2,400,000 square feet (220,000 m2)
Parking	4000+
Website	www.MalloftheEmirates.com

Mall of the Emirates, the world’s first shopping resort, is developed by Majid Al Futtaim Properties and located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 234,479 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai - the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.

Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. It includes Bottega Veneta, second largest boutique in the world after the brand’s store in Tokyo; Y-3’s first stand-alone store; Diane Von Furstenberg’s first stand-alone store; Christian Louboutin’s first store in the UAE; and Prada’s first and largest flagship store in the Middle East.

For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel. Opened in September 2005, the three-level racetrack mall has 7,000 parking spaces and is connected to the Dubai Metro. Mall of the Emirates welcomed 33.8 million visitors in 2012.

Milestones

• September 2005 – Mall of the Emirates opened
• December 2005 – Opening of Ski Dubai, the Middle East’s first indoor ski resort and snow park
• April 2006 - Kempinski opens first hotel in Dubai at Mall of the Emirates
• September 2008 – Mall of the Emirates announced expansion to increase facilities for shopping, dining and parking
• September 2009 – Metro link to the mall from the Red Line of the Dubai Metro was completed
• August 2010 - Launch of Fashion Dome
• 2012 - Mall of the Emirates ranked the 7th most productive shopping centre in the world, earning USD 1,423 per square foot per annum, according to research by the International Council of Shopping Centres (ICSC), as published in Shopping Centre Today
• June 2013 – Mall of the Emirates announced Evolution 2015, a multi-stage AED 1 billion redevelopment project

Retail

1. Harvey Nichols department store has 11,334 sqm floor space and is the largest outside the UK and only the second in the Middle East
2. Debenhams department store, the largest in the Middle East, has 10,000 square meters floor space
3. Carrefour hypermarket, largest in Dubai, has 18,580 square meters floor space
4. Landmark department store under Centrepoint brand has 6,000 square meters floor space
5. 26 stores located in a precinct themed around a traditional Arabian Souk
6. 250 different fashion stores from major high street names to boutique brands
7. A large range of homeware retailers under one roof, it includes 6 large furniture retailers: Home Centre, The One, ID Design, Crate & Barrel, Marina Exotic home interiors to name a few

Fashion

Mall of the Emirates has 250 different fashion. The Fashion Dome inside Mall of the Emirates houses 80 designer brands including: Bottega Veneta’s second largest boutique in the world after the brand’s store in Tokyo; Y-3’s first stand-alone store; Diane Von Furstenberg’s first stand-alone store; Christian Louboutin’s first store in the UAE; and Prada’s first and largest flagship store in the Middle East.

Dining

1. Over 90 restaurants & cafés including 8 stylish restaurants in the Fashion Dome
2. 2 international food courts with over 40 outlets
3. 4 licensed restaurants on the first floor including St. Maxim’s, Salmontini, Après and Sezzam on the ground floor provide fine dining in an area called ‘The West End’
4. UAE’s first African-themed diner Tribes at the Fashion Dome
5. The largest American restaurant, The Cheesecake Factory, in the UAE

Entertainment

Family leisure offerings inside the mall include: Magic Planet family entertainment area; a 14-screen VOX Cinemas; Ski Dubai, the Middle East’s first indoor ski resort and snow park; and the Dubai Community Theatre and Arts Centre (DUCTAC).

Ski Dubai

Middle East’s first indoor ski resort with 22,500 square meters covered with real snow all year round that houses the world’s largest indoor snow park at 3000 square meters. Ski Dubai has maintained temperature of -2º to -4º and has five different slopes of varying difficulty and length with longest run of 400 meters. With a mountain resort theme, it is a home for 20 snow penguins and offers ‘Peng-friend’ encounter to guests. Qualified professional instructors offer skiing and snowboarding programmes that are available for kids and adults. Ski Dubai is operated by Majid Al Futtaim Leisure & Entertainment, one of the subsidiaries of Majid Al Futtaim Ventures.

Magic Planet

One of the largest indoor family entertainment centre in Dubai, totalling 9,000 square meters, Magic Planet has two entertainment zones, for children and young adults. It has a 12 Lane Cosmic 10 Pin bowling with ‘Glow in the Dark’ bowling balls and pins, 5 pool and billiards tables and 180 Amusement machines, and 12 other large attractions include: Carousel, Jumping Star, Soft play and Bumper cars.

Magic Planet offers unique attractions, such as:

• RoboCoaster: a two person thrill ride unique to the Middle East
• Realistic motion platform Racing Simulators
• 4D theatre with the choice of 8 movies that are suitable for all ages
• XD Dark Ride, the first 7D adventure in the GCC region that comes equipped with 3D movie graphics and 4D effects like motion, wind, and light – transporting players directly into a 3D movie that they are gaming characters in

Dubai Community Theatre & Arts Centre (DUCTAC)

DUCTAC is the first modern, non-profit, cross-community creative centre in the Gulf that opened in November 2006, under the patronage of HRH Princess Haya Bint Al Hussein. The two-level Theatre has a seating capacity for 530 people with 150 seat studio theatre and rehearsal spaces, while the Arts Centre houses large and small art galleries, 16 general and specialized classrooms, studios for activities such as painting, pottery, sculpture and photography, a music school with sound proofed rooms and a lending library. DUCTAC is also running creative summer camps for children and teenagers from June to August 2013.

VOX Cinemas VOX Cinemas that provides Middle East with the only high-resoultion 4K digital projection, is the cinema arm of Majid Al Futtaim Ventures, a division of the Majid Al Futtaim Group, the leader in the Middle East’s shopping mall and leisure sector. VOX at Mall of the Emirates has a 14-screen VOX multiplex cinema including 2 VOX Gold screens, totalling 6038 square meters. It also offers VOX Gold screen for private bookings.

Industry Recognition & Awards

• ICSC Gold Award – Foundation Award for CSR: ‘It’s a Women’s World’ (Women’s Empowerment)
• ICSC Silver Award – Sales & Events Promotion for ‘World of Fashion’
• ICSC Gold at the 2011 MENA Shopping Centre Global Awards - Best Grand Opening Event: Fashion Dome VIP Launch
• ICSC Gold at the 2011 MENA Shopping Centre Global Awards - Best Digital Marketing Campaign: Style MOEments
• ICSC Silver at the 2011 MENA Shopping Centre Global Awards - Best Advertising/Branding Campaign: ‘O’ Campaign
• Best Shopping Mall Customer Service Award – DSF 2010
• 2009 ICSC Foundation Community Support Award for Asia Pacific, Middle East & Africa for ‘Make A Difference’ Ramadan Charity Campaign
• 2009 ICSC Silver Award in the Corporate Community Relations Category for ‘Make A Difference’ Ramadan Charity Campaign
• Best Shopping Mall – UAE Retail Benchmark Study 2009 – Ethos Consultancy
• ‘Best Shopping Mall’ - Best in Dubai Awards 2009
• Best Sales Promotion – DSF 2009
• ICSC Asia Shopping Centre Awards, Silver Trophy in the Sales Promotion and Events category for its ‘Dubai Shopping Festival’s Biggest Bargain’ campaign
• ‘Best Shopping Mall’ - Best in Dubai Awards 2008
• ‘World's Best Retail Destination of the Year’ - Retail City Awards
• Grazia Middle East Style Awards 2008 – Best Mall Award
• Superbrands 2008 - ‘Brand of the Year’ Award
• I love DXB awards 2007 – Loving the Shopping Award – Virgin Atlantic
• Awarded Middle-East Superbrand status 2007
• ICSC MAXI Awards, Gold Trophy in the Sales Promotion and Events category for its ‘Dubai Shopping Festival’s Biggest Bargain’ campaign
• RetailME awards – Mall of the Year 2007
• Gulf Marketing Review – Brand Launch of the Year 2007
• Retail Destination of the Year 2006 from the World Retail Association
• BCI win for Ski Dubai 2006
• MAXI Winner 2007 – Sales Promotions and Events
• MAXI Merit Award 2006 – grand opening
• MAXI Winner 2005 – pre-opening campaign
• Retail City ‘Mall of the Year’ 2007
• RLI Double Win : Most Innovative Leisure Concept and Best International Retail and Leisure Destination 2006

Gallery

• Mall of the Emirates Central Galleria
  Mall of the Emirates Central Galleria
• "Dancing" water looking towards entrance
  "Dancing" water looking towards entrance
• "Dancing" water feature
  "Dancing" water feature
• 
  Ski Dubai seen from the Sheikh Zayed Road
• 
  Looking into Ski Dubai from inside the mall

Panoramic picture (Under construction)

Mall of the Emirates under construction in November 2004.

External links

• Mall of the Emirates - Official Website
• Majid Al Futtaim Majid Al Futtaim Holding website
• Mall of the Emirates Shops