O Heeriye: Difference between revisions
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==Music Video== |
==Music Video== |
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The music video for the track was directed by Ashima Chibber, who earlier directed the [[List of Bollywood films of 2013|2013]] film, [[Mere Dad Ki Maruti]] while it was filmed by cinematographer, Adil Afsar. |
The music video for the track was directed by Ashima Chibber, who earlier directed the [[List of Bollywood films of 2013|2013]] film, [[Mere Dad Ki Maruti]] while it was filmed by [[cinematographer]], Adil Afsar and [[Film editor|edited]] by Rizwan Maple. |
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The music begins at a point with a scene which gives out a sense of confusion in a man's love life, with chairs falling down, a book with one of its torn page thrown in along with an unidentified girl (portrayed by [[Rhea Chakraborty]]) exiting a house through a gate. Later after a few hours a disillusioned Ayushmann Khurrana is shown sitting on a chair scribbling on his [[Tablet computer|tablet]] with a stylus, singing the song as he pens down some words. As he writes down disappointedly he reminisces about the happier times with his parter and scenes of both where of them hugging are shown. Further they are shown to enjoy each other's company while listening to music and other activities. Thereafter other scenes are also shown which consolidates the fact that they had a happy relationship which forms the core theme for the rest of the music video. It concludes with a roll-over text saying {{mdash}}{{centered pull quote|''However messy it is ... always be in love ;)''}} referring to the final scene where the couple leave the house after messing it up. |
The music begins at a point with a scene which gives out a sense of confusion in a man's love life, with chairs falling down, a book with one of its torn page thrown in along with an unidentified girl (portrayed by [[Rhea Chakraborty]]) exiting a house through a gate. Later after a few hours a disillusioned Ayushmann Khurrana is shown sitting on a chair scribbling on his [[Tablet computer|tablet]] with a stylus, singing the song as he pens down some words. As he writes down disappointedly he reminisces about the happier times with his parter and scenes of both where of them hugging are shown. Further they are shown to enjoy each other's company while listening to music and other activities. Thereafter other scenes are also shown which consolidates the fact that they had a happy relationship which forms the core theme for the rest of the music video. It concludes with a roll-over text saying {{mdash}}{{centered pull quote|''However messy it is ... always be in love ;)''}} referring to the final scene where the couple leave the house after messing it up. |
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*'''Digital Download'''<ref name="iTunes">{{cite web|title=O Heeriye - Single|url=https://itunes.apple.com/in/album/o-heeriye-single/id699378013|work=[[Ayushmann Khurrana]] & Rochak Kohli|publisher=[[iTunes]]|accessdate= 14 September 2013}}</ref> |
*'''Digital Download'''<ref name="iTunes">{{cite web|title=O Heeriye - Single|url=https://itunes.apple.com/in/album/o-heeriye-single/id699378013|work=[[Ayushmann Khurrana]] & Rochak Kohli|publisher=[[iTunes]]|accessdate= 14 September 2013}}</ref> |
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# "O Heeriye" - 3:35 |
# "O Heeriye" - 3:35 |
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==Personnel== |
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Music Video Credits: |
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*[[Director]] - Ashima Chibber |
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*[[Cinematographer]] - Adil Afsar |
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*[[Production Designer]] - Twisha Pal |
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*Stylist - Priyanjali Lahiri |
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*[[Film editing|Editor]] - Rizwan Maple |
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==References== |
==References== |
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{{reflist}} |
{{reflist}} |
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Revision as of 13:08, 23 September 2013
| "O Heeriye" | |
|---|---|
| Song |
"O Heeriye"(English:Oh, sweetheart) is a song by Indian Actor, Singer Ayushmann Khurrana which is also produced by him. This is his first non-film single after the immensely popular single Pani Da Rang from the 2012 film Vicky Donor and Saddi Galli, Tu Hi Tu from Nautanki Saala! respectively. The song is co-written by Ayushmann Khurrana with his long time friend and collaborator Rochak Kohli and this collaboration goes back to their college days. The song is sung in Punjabi.
Release and Marketing
"Love can be messy, always. If you are in a steady relationship, there is no fun without being messy and that's part of life, it's all fun."[1][2][3]
"This song is very special. 'Paani da rang' and 'Saddi gali,' there was a lot of catharsis behind those songs and lot of heartbreaks. This one (O heeriye) is a very happy and romantic song."[1][2][3]
The song was launched on 14 September 2013 by YRF Music so as to coincide with Ayushmann Khurrana's birthday and termed it as return present from the Vicky Donor actor to his fans.[1][2][3][4]
Collaboration with Xolo
"Ayushmann's journey as an artiste and performer resonates with our brand vision of continuously exploring the next level of technology. Ayushmann himself is a savvy tech user and is extremely demanding of his devices. Today, we aim to bring newer, more inspiring technology experiences to a wider audience - we are confident our association with Ayushmann will establish a strong connect with our customers."[5]
Xolo, an indigenous mobile manufacturing company which specializes in android phone who recently signed up Ayushmann Khurrana as the company's brand ambassador have also collaborated for the track and a screen showing Xolo powers the next level of Ayushmann, O Heeriye appears at the beginning and ending of the music video. Furthermore Ayushmann Khurrana is seen using Xolo products in the music video.[5]
Music Video
The music video for the track was directed by Ashima Chibber, who earlier directed the 2013 film, Mere Dad Ki Maruti while it was filmed by cinematographer, Adil Afsar and edited by Rizwan Maple.
The music begins at a point with a scene which gives out a sense of confusion in a man's love life, with chairs falling down, a book with one of its torn page thrown in along with an unidentified girl (portrayed by Rhea Chakraborty) exiting a house through a gate. Later after a few hours a disillusioned Ayushmann Khurrana is shown sitting on a chair scribbling on his tablet with a stylus, singing the song as he pens down some words. As he writes down disappointedly he reminisces about the happier times with his parter and scenes of both where of them hugging are shown. Further they are shown to enjoy each other's company while listening to music and other activities. Thereafter other scenes are also shown which consolidates the fact that they had a happy relationship which forms the core theme for the rest of the music video. It concludes with a roll-over text saying —
However messy it is ... always be in love ;)
referring to the final scene where the couple leave the house after messing it up.
Track Listing
- Digital Download[6]
- "O Heeriye" - 3:35
References
- ^ a b c "'O heeriye' is unlike 'Paani da rang', 'Saddi gali': Ayushmann". IANS. The Times of India. Retrieved 16 September 2013.
- ^ a b c "Ayushmann Khurrana's new single 'O heeriye' promotes love". Indo-Asian News Service. Apunkachoice. Retrieved 16 September 2013.
- ^ a b c "'O heeriye' is unlike 'Paani da rang': Ayushmann Khurrana". IANS. IBNLive. Retrieved 16 September.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "Ayushmann Khurrana birthday special: O heeriye! song – watch video". Shweta Parande. Bollywood Life. Retrieved 14 September 2013.
- ^ a b "YRF releases Ayushmann Khurrana's first single O Heeriye on his birthday". Glamsham Editorial. Glamsham. Retrieved 14 September 2013.
- ^ "O Heeriye - Single". Ayushmann Khurrana & Rochak Kohli. iTunes. Retrieved 14 September 2013.