Earned media: Difference between revisions
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'''Earned media''' (or '''free media''') refers to favorable [[publicity]] gained through [[Promotion (marketing)|promotional]] efforts other than advertising, as opposed to [[paid media]], which refers to publicity gained through advertising.<ref>{{cite web |url= http://www.wordspy.com/words/earnedmedia.asp |title= Earned media |accessdate= 2008-06-18 |work= Word Spy |publisher= Paul McFedries and Logophilia Limited |quote= earned media n. Free media coverage, such as a news story or opinion piece. }}</ref> Earned media often refers specifically to publicity gained through editorial influence, whereas [[social media]] refers to publicity gained through grassroots action, particularly on the [[Internet]]. The media may include any [[mass media]] outlets, such as [[newspaper]], [[television]], [[Radio programming|radio]], and the Internet, and may include a variety of formats, such as news articles or shows, [[letter to the editor|letters to the editor]], [[editorial]]s, and [[Opinion poll|poll]]s on television and the Internet. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'. |
'''Earned media''' (or '''free media''') refers to favorable [[publicity]] gained through [[Promotion (marketing)|promotional]] efforts other than advertising, as opposed to [[paid media]], which refers to publicity gained through advertising.<ref>{{cite web |url= http://www.wordspy.com/words/earnedmedia.asp |title= Earned media |accessdate= 2008-06-18 |work= Word Spy |publisher= Paul McFedries and Logophilia Limited |quote= earned media n. Free media coverage, such as a news story or opinion piece. }}</ref> Earned media often refers specifically to publicity gained through editorial influence, whereas [[social media]] refers to publicity gained through grassroots action, particularly on the [[Internet]]. The media may include any [[mass media]] outlets, such as [[newspaper]], [[television]], [[Radio programming|radio]], and the Internet, and may include a variety of formats, such as news articles or shows, [[letter to the editor|letters to the editor]], [[editorial]]s, and [[Opinion poll|poll]]s on television and the Internet. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'. |
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A [http://www.idiro.com/2013/09/nielsen-report-finds-that-word-of-mouth-is-the-most-trusted-source-again/ Nielsen study in 2013] found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. It also found that earned media is the channel most likely to stimulate the consumer to action. [http://www.idiro.com/2012/05/the-inherent-weakness-of-online-influence/ Other authorities] make the distinction between online and offline earned media / word-of-mouth, and have shown that offline word-of-mouth has been found to be more effective than online word-of-mouth. |
A [http://www.idiro.com/2013/09/nielsen-report-finds-that-word-of-mouth-is-the-most-trusted-source-again/ Nielsen study in 2013] found that earned media (also described in the report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. It also found that earned media is the channel most likely to stimulate the consumer to action. [http://www.idiro.com/2012/05/the-inherent-weakness-of-online-influence/ Other authorities] make the distinction between online and offline earned media / word-of-mouth, and have shown that offline word-of-mouth has been found to be more effective than online word-of-mouth. |
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==References== |
==References== |
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Revision as of 10:05, 25 September 2013
Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'.
A Nielsen study in 2013 found that earned media (also described in the report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. It also found that earned media is the channel most likely to stimulate the consumer to action. Other authorities make the distinction between online and offline earned media / word-of-mouth, and have shown that offline word-of-mouth has been found to be more effective than online word-of-mouth.
References
- ^ "Earned media". Word Spy. Paul McFedries and Logophilia Limited. Retrieved 2008-06-18.
earned media n. Free media coverage, such as a news story or opinion piece.
External links
- Earned Media Guide - free educational resource containing earned media basics and resources
- Earned Media proponent Fred Wilson gives relevant examples of earned media success stories
- Forrester Blogs - Defining Earned, Owned And Paid Media
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