Cramer-Krasselt: Difference between revisions
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'''Cramer-Krasselt''' is an American [[marketing communications|integrated marketing and communications agency]]. It is the second-largest independent agency in the United States according to ''[[Advertising Age]]'' in terms of revenue and is probably best known for its ads for [[Corona Beer, Porsche, Panera Bread and |
'''Cramer-Krasselt''' is an American [[marketing communications|integrated marketing and communications agency]]. It is the second-largest independent agency in the United States according to ''[[Advertising Age]]'' in terms of revenue and is probably best known for its ads for [[Corona Beer, Porsche, Panera Bread and Careerbuilder.com]].<ref>http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299</ref> |
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==Formation and overview== |
==Formation and overview== |
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Revision as of 19:12, 27 September 2013
| Industry | Marketing communications |
|---|---|
| Founded | 1898 |
| Founder | Fred Cramer William Krasselt |
| Headquarters | , United States |
| Website | www |
Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer, Porsche, Panera Bread and Careerbuilder.com.[2]
Formation and overview
The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2012.Other offices in New York, Milwaukee and Phoenix[1]
Other clients include Patron Tequila, Spice Islands, Vitamix, Heinz, Bombardier Recreational Products (including Sea-Doo and Ski-Doo brands), Edward Jones, Johnsonville Sausage, and TransUnion's TrueCredit.com. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.[3] In 2013, they declined to continue to represent Burlington Coat Factory. [4]
References
- ^ a b Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal, bizjournals.com, retrieved October 30, 2012
- ^ http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299
- ^ http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621
- ^ http://www.mediabistro.com/agencyspy/heres-the-latest-on-c-k-burlington-relationship_b45804