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| budget = {{INRConvert|75|c}}<ref>http://www.indiaglitz.com/channels/tamil/article/87394.html</ref>
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'''''Irandaam Ulagam''''' ({{lang-en|The Second World}}) is an upcoming [[India]]n [[Romance film|Romantic]] [[Fantasy]] film written and directed by [[Selvaraghavan]]. Starring [[Arya (actor)|Arya]] and [[Anushka Shetty]], the film will feature soundtrack composed by [[Harris Jayaraj]], background score by [[Anirudh Ravichander]] and cinematography is handled by [[Ramji]]. After several months of production, the film is expected to be released on 22 November 2013 along with dubbed versions in [[Telugu language|Telugu]] (as '''''Varna'''''), [[Hindi]], [[Georgian language|Georgian]], [[Russian language|Russian]], [[Uzbek language|Uzbek]], and [[Turkish language|Turkish]], placing it among the highly anticipated films of the year.<ref>[http://behindwoods.com/tamil-movies-cinema-news-10/selvaraghavans-irandaam-ulagam-aka-irandam-ulagam-releasing-this-diwali.html Irandaam Ulagam in Foreign Languages]</ref>
'''''Irandaam Ulagam''''' ({{lang-en|The Second World}}) is an upcoming [[India]]n [[Romance film|Romantic]] [[Fantasy]] film written and directed by [[Selvaraghavan]]. Starring [[Arya (actor)|Arya]] and [[Anushka Shetty]], the film will feature soundtrack composed by [[Harris Jayaraj]], background score by [[Anirudh Ravichander]] and cinematography is handled by [[Ramji]]. After several months of production, the film is expected to be released on 22 November 2013 along with dubbed versions in [[Telugu language|Telugu]] (as '''''Varna'''''), [[Hindi]], [[Georgian language|Georgian]], [[Russian language|Russian]], [[Uzbek language|Uzbek]], and [[Turkish language|Turkish]], placing it among the highly anticipated films of the year.<ref>[http://behindwoods.com/tamil-movies-cinema-news-10/selvaraghavans-irandaam-ulagam-aka-irandam-ulagam-releasing-this-diwali.html Irandaam Ulagam in Foreign Languages]</ref>

Revision as of 21:27, 9 November 2013

Irandaam Ulagam
File:Irandam Ulagam.jpg
Theatrical poster
Directed bySelvaraghavan
Story bySelvaraghavan
Produced byPrasad V. Potluri
StarringArya
Anushka Shetty
CinematographyRamji
Edited byKola Bhaskar
Music bySongs:
Harris Jayaraj
Background Score:
Anirudh Ravichander
Production
company
Release date
  • November 22, 2013 (2013-11-22)[1]
Running time
164 minutes
CountryIndia
LanguageTamil
Budget₹75 crore (US$9.0 million)[3]

Irandaam Ulagam (Template:Lang-en) is an upcoming Indian Romantic Fantasy film written and directed by Selvaraghavan. Starring Arya and Anushka Shetty, the film will feature soundtrack composed by Harris Jayaraj, background score by Anirudh Ravichander and cinematography is handled by Ramji. After several months of production, the film is expected to be released on 22 November 2013 along with dubbed versions in Telugu (as Varna), Hindi, Georgian, Russian, Uzbek, and Turkish, placing it among the highly anticipated films of the year.[4]

Cast

Production

Development

In October 2006, the film was reported to be in planning with Karthi, whose first film was yet to release at the time, and Sandhya being signed on.[5] The film titled Idhu Maalai Nerathu Mayakkam consequently began its shoot in November 2006 and was produced by R. Ravindran and White Elephants, Selvaraghavan's new production house in collaboration with cinematographer Arvind Krishna and music composer Yuvan Shankar Raja.[6][7] However after a brief filming schedule, the film failed to progress.[8]

The film was relaunched on 7 November 2008 and filming started with a new cast of Dhanush and Andrea Jeremiah in the leading roles. Ramji and G. V. Prakash Kumar had taken over as the cinematographer and music director respectively.[9] The film was described to be a quick project with Selvaraghavan and Dhanush's sister, Vimalageetha taking up the production reins.[10] However, filming was stalled for unknown reasons.[11]

In August 2009, the film was launched again for the third time with a first schedule planned in Hyderabad.[12][13][14] However the film was yet again abandoned in October 2009.[15]

The film began shoots for the fourth time on 27 June 2010 with the same cast, but a changed title of Maravan. Filming was held at Jeppiaar Engineering College in Chennai.[16][17] The title later was changed to Irandaam Ulagam and in a turn of events, Yuvan Shankar Raja replaced Prakash Kumar as music composer.[18][19][20][21] However, in a sensational turn, Prakash Kumar was assigned again as composer after Yuvan Shankar Raja moved out of the project.[22] The film ran into trouble yet again after lead actress Andrea Jeremiah pulled out of the film.[23][24][25][26]

Since films in other languages are typically dubbed in Telugu, Selvaraghavan, in September 2011, had opted to make the film as a bilingual in Tamil and Telugu. He roped in Arya and Anushka Shetty to play the lead roles in the film.[27][28] Meanwhile, Harris Jayaraj was confirmed to be a part of the project as the music director, again replacing Prakash Kumar.[29]

Filming

"No one has really attempted a mystical film. There is a lot of Sufism and a Zen feel to the film. I have made a romantic film that uses these elements in the background. There is a reality in mysticism"

Selvaraghavan, on the making of Irandaam Ulagam[30]

The film shooting took off on 24 December 2011, in Ramoji Film City, Hyderabad.[31][32] The next schedule was filmed in Goa, inside the BITS-Pilani, Goa Campus, following which the team shot few scenes in Rio de Janeiro and the forests of Brazil.[33][34] It was reported that Arya and Anushka will play double roles.[35] Selvaraghavan reported that the film will have CGI scenes.[36] Some portions were shot in Hyderabad.[37] Arya worked out to build a huge frame and six-pack abs to fit the muscular lead role.[38] The team returned from Georgia after almost two months of continuous shoot under extreme conditions.[39] Chinmayi dubbed in Tamil for Anushka. The unit after shooting at Ramoji Film City moved to the holy town of Srisailam situated in Nallamala Hills of Kurnool district. Scenes crucial for the story were shot in this last and final schedule.[40] The talkie portions of the project were completed by April 2013.[41]

In October 2013, all post-production work including computer generated imagery which took weeks was finally over and the content was locked.[42]

Music

Untitled

Irandaam Ulagam marks Harris Jayaraj's first collaboration with director Selvaraghavan. For the seven songs, he teamed up with poet Vairamuthu for the Tamil and Chandrabose for the Telugu version of the soundtracks. The songs feature breezy romantic and situation based tracks as per the film's central theme.[43][44] The song En Kaadhal Thee sung by S. P. Balasubramaniam was recorded in late October 2012.[45]

A single track sung by Dhanush, "Pazhangkalla" was released on 2 August, aired on Suryan F.M. The full album was released on 4 August,[46] and received overwhelming positive reviews from critics[47][48] The album was mastered and made available for iTunes on 13 August and within a week of its release, topped the iTunes India Charts.[49] Anirudh Ravichandar was signed to compose the film's background music, in Budapest, instead of Harris Jayaraj, after the latter left the project due to other commitments.[50]

No.TitleSinger(s)Length
1."En Kaadhal Theeye"S.P.Balasubramaniam05:03
2."Vinnathaandi Anbe"Vijay Prakash06:53
3."Pazhangkalla"Dhanush04:22
4."Kanimozhiye"Karthik05:50
5."Raakkozhi Raakhozhi"Hariharan & Palghat Sreeram05:29
6."Mannavane En Mannavane"Gopal Rao & Shakthisree Gopalan05:28
7."Irandaam Ulagam Theme"Madras Chorale Group02:23
Total length:35:28

Marketing

The official high-definition theatrical trailer published on YouTube attracted 1.2 million views[51] A week after its release, the soundtrack topped the iTunes India charts by claiming the No.1 spot.[52] A huge 70-feet cut-out of Anushka was erected at Shilpa Kala Vedika in Madhapur on the eve of audio launch.[53] The launch event was streamed live on YouTube, MAA Movies, Vanitha TV and NTV.

Release

The film was initially announced to release in Diwali 2013, but was later postponed to November 22.[54]

References

http://onlookersmedia.com/tamil/irandam-ulagam-gets-u-certificate/

  1. ^ "Irandam Ulagam release on November 22".
  2. ^ "PVP Cinema & their four biggies". IndiaGlitz. Retrieved 27 February 2012.
  3. ^ http://www.indiaglitz.com/channels/tamil/article/87394.html
  4. ^ Irandaam Ulagam in Foreign Languages
  5. ^ "Tamil movies : Selvaraghavan – some heroes and some projects". Behindwoods. 26 October 2006. Retrieved 7 August 2013.
  6. ^ "Idhu Malai Nerathu Mayakkam starts rolling". Indiaglitz. 16 November 2006. Retrieved 7 August 2013.
  7. ^ "Tamilian directing English telefilm". The Hindu. Chennai, India. 11 January 2007.
  8. ^ "Selva and Yuvan call it quits". Indiaglitz. 17 March 2008. Retrieved 7 August 2013.
  9. ^ "Dhanush - Selvah at it again". Indiaglitz. 7 November 2008. Retrieved 7 August 2013.
  10. ^ "Dhanush-Selva quickie!". Sify. 8 November 2008. Retrieved 7 August 2013.
  11. ^ "'Idhu Maalai Nerathu Mayakkam' dropped". Indiaglitz. 20 June 2009. Retrieved 7 August 2013.
  12. ^ "Brothers are back". The Times of India. 19 August 2009.
  13. ^ "Selva starts new film with Dhanush". Sify. 20 August 2009. Retrieved 7 August 2013.
  14. ^ "GV & Selva off to Amsterdam". Sify. 21 August 2009. Retrieved 7 August 2013.
  15. ^ "Selvaraghavan & Andrea split?". Sify. 2 October 2009. Retrieved 7 August 2013.
  16. ^ "Priyamani signs her third Kannada film". Indian Express. 30 July 2010. Retrieved 7 August 2013.
  17. ^ "Selvaraghavan and Dhanush's hectic schedule". Behindwoods. 13 October 2010. Retrieved 7 August 2013.
  18. ^ "Yuvan replaces GV in Selva's film". Sify. 28 December 2010. Retrieved 7 August 2013.
  19. ^ "GV Prakash makes his point". Sify. 29 December 2010. Retrieved 7 August 2013.
  20. ^ "A glimpse of Gita". The Times of India. 15 January 2011.
  21. ^ "G.Dhananjayan joins UTV". Sify. 2 February 2011. Retrieved 7 August 2013.
  22. ^ "GV Prakash replaces Yuvan Shankar Raja". The Times of India. 3 April 2011.
  23. ^ "Dhanush gets Simbu's heroine!". The Times of India.
  24. ^ "Richa in, Andrea out?". The Times of India. 11 May 2011.
  25. ^ "Selva clears the air about Mayakkam Enna". Sify. 13 September 2011. Retrieved 29 December 2011.
  26. ^ "Harris' Chinese connection". The Times of India. 18 May 2011. Retrieved 29 December 2011.
  27. ^ "Arya & Anushka in Iramdam Ulagam!". Sify. 6 September 2011. Retrieved 29 December 2011.
  28. ^ "It's 'Irandam Ulagam' for Arya – Anushka". IndiaGlitz. 5 September 2011. Retrieved 29 December 2011.
  29. ^ "Harris Jayaraj teams with Selvaraghavan". Sify. 21 September 2011. Retrieved 29 December 2011.
  30. ^ Nikhil Raghavan. "Art from the heart". The Hindu. Retrieved 11 August 2013. {{cite web}}: |archive-url= is malformed: timestamp (help)
  31. ^ "Irandam Ulagam update". Behindwoods. Retrieved 27 December 2011.
  32. ^ "'Irandaam Ulagam' from December?". IndiaGlitz. 19 November 2011. Retrieved 29 December 2011.
  33. ^ "'Irandam Ulagam' – First Tamil film at Brazil!". IndiaGlitz. Retrieved 3 February 2012.
  34. ^ "From Brazil With Love..." Behindwoods. 18 February 2012. Retrieved 7 August 2013.
  35. ^ "Arya to play dual role in 'Irandam Ulagam'!". Indiaglitz. 7 March 2012. Retrieved 7 August 2013.
  36. ^ "Selvaraghavan Updates On Irandam Ulagam". Behindwoods. 3 April 2012. Retrieved 7 August 2013.
  37. ^ "Arya And Anushka Off To Georgia". Behindwoods. 1 June 2012. Retrieved 7 August 2013.
  38. ^ Arya works out to build 6-pack abs for Irandam Ulagam
  39. ^ "Selvaraghavan is back from Georgia". Sify. 29 August 2012. Retrieved 23 November 2012.
  40. ^ "'Irandam Ulagam' last schedule in Srisailam!". Sify. 23 November 2012. Retrieved 23 November 2012.
  41. ^ Irandam Ulagam shoot completed in 16 months
  42. ^ Irandam Ulagam locked
  43. ^ "Harris Jayaraj speaks on 'Maatraan' & 'Irandam Ulagam'". IBN Live. 4 May 2012,. Retrieved 2012-05-05. {{cite web}}: Check date values in: |date= (help)CS1 maint: extra punctuation (link)
  44. ^ Irandaam Ulagam will be in next month
  45. ^ "SPB's bear hug". Behindwoods. 24 Oct 2012,. Retrieved 24 Oct 2012. {{cite web}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)CS1 maint: extra punctuation (link)
  46. ^ "'Irandam Ulagam' audio launched in style". Sify. 4 August 2013. Retrieved 7 August 2013.
  47. ^ "Irandam Ulagam Songs Review". Behindwoods. 4 August 2013. Retrieved 7 August 2013.
  48. ^ http://www.cinemalead.com/musicreview-id-irandam-ulagam-music-review-irandam-ulagam-songs-review-iranam-ulagam-songs-music-review154.htm
  49. ^ https://www.facebook.com/photo.php?fbid=490337037725356&set=a.363715620387499.88598.363714447054283&type=1&permPage=1
  50. ^ http://timesofindia.indiatimes.com/entertainment/regional/tamil/news-interviews/Is-all-well-between-Selva-and-Harris/articleshow/22998573.cms
  51. ^ "Expectations for Selvaraghavan's Irandam Ulagam peak". Behindwoods. 5 August 2013. Retrieved 7 August 2013.
  52. ^ https://www.facebook.com/photo.php?fbid=490337037725356&set=a.363715620387499.88598.363714447054283&type=1&theater
  53. ^ Huge 70-feet cut-out kick starts buzz for Irandam Ulagam audio launch in Andhra
  54. ^ http://www.ibtimes.co.in/articles/517389/20131028/irandam-ulagam-new-trailer-release-arya-anushka.htm

Movie Trailer http://nzcinema.blogspot.in/2013/11/irandam-ulagam-trailer.html

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