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Revision as of 23:00, 19 November 2013

Vortexx
TypeSaturday morning cartoon block
Country
United States
AvailabilityUnited States
Canada (via cable)
OwnerSaban Brands (Vortexx Entertainment Ventures LLC) (Time leased from The CW)
Launch date
August 25, 2012 (2012-08-25)
Official website
www.myvortexx.com

Vortexx is a Saturday morning animation and live-action block for children, which debuted on The CW on August 25, 2012. The block is programmed by Saban Brands, and replaced Toonzai, a block that was programmed by 4Kids Entertainment (now 4Licensing Corporation).[1][2][3]

History

On April 6, 2011, following a lawsuit involving the Yu-Gi-Oh! franchise, 4Kids Entertainment, which programmed the The CW4Kids/ Toonzai block for the network, filed for Chapter 11 bankruptcy protection.[4] On May 1, 2012, Kidsco Media Ventures, an affiliate of Saban Capital Group, placed a bid to acquire some of 4Kids' assets. On June 26, 2012, after competition from 4K Acquisition Corp, a subsidiary of Konami, the deal was finalized, with 4K Acquisition receiving the U.S. rights to the Yu-Gi-Oh! franchise and Saban receiving all other assets, including The CW's Saturday morning block.[5] On July 2, 2012, it was announced that Saban Brands, via Kidsco Media Ventures, would begin programming the block in the fall.[6][7][8][9] On July 12, 2012, it was announced that the block would be named Vortexx, which launched on August 25, 2012.[1][2]

Scheduling

Officially the network prefers the block to air from 7:00 a.m.–12:00 p.m. in each time zone, though there are local scheduling variances in some areas that may move it to different hours, to Sundays, or split the lineup between Saturday or Sunday, along with local pre-emptions of select shows. CW Plus stations in the Central, Mountain and Alaska time zones time zones also air the block one hour earlier or later, depending on the local time zone, as The CW Plus operates separate feeds based on the network's Eastern and Pacific time zone scheduling for primetime shows. San Antonio's KMYS splits the Vortexx block over two days, between early Sunday and early Monday mornings before 5:00 a.m., due to an existing arrangement to air Fox's Weekend Marketplace paid programming block in lieu of sister station KABB.

Past exclusions

The CW's Evansville, Indiana affiliate WTVW (which hurriedly joined the network on January 31, 2013 due to the market's former affiliate going dark) was unable to schedule the block when it initially began its affiliation with the network, due to contractual obligations to paid programming slots and existing syndicated E/I programming on Saturday mornings through March 2013. The station began carrying Vortexx in its network-recommended timeslot on April 6, 2013, with the station's acquired E/I programming moving to Sunday afternoons.[10][11]

Video-on-demand

On April 29, 2013, Saban Brands announced a partnership with Kabillion to create a video on demand service for cable providers that will air Vortexx programming. The shows air as part of the Kabillion on Demand service on cable providers without any separate Vortexx subdivision, but with Vortexx promotional advertising. Power Rangers Lost Galaxy and Sonic X launched with the service on June 6, 2013, while Dragon Ball Z Kai was added in July.[12]

Programming

Most of the block's programming is broadcast in high definition, with older standard definition content presented in 4:3 or widescreen with stylized pillarboxing and windowboxing.

Current programs

Future programs

Former programs

Special programming

† - Former CW4Kids/Toonzai program

References

  1. ^ a b "'Power Rangers' Backer Saban to Reenter Kiddie TV". Advertising Age. July 12, 2012. Retrieved July 12, 2012.
  2. ^ a b "Saban Brands to launch Vortexx kid shows on The CW". Los Angeles Business. July 12, 2012. Retrieved July 12, 2012.
  3. ^ "Haim Saban to unveil Saturday kids' shows, including WWE program". Los Angeles Times. August 8, 2012. Retrieved August 8, 2012.
  4. ^ "4Kids Files for Chapter 11 Bankruptcy". Anime News Network. 2011-05-30. Retrieved 2011-06-03.
  5. ^ 4Kids sells Yu-Gi-Oh CW Network related assets jointly to konami kidsco. Anime News Network. June 26, 2012. Accessed June 2012.
  6. ^ Wallenstein, Andrew (July 2, 2012). "Saban Brands to rebuild CW toon block". Variety. Retrieved July 7, 2012.
  7. ^ Marcucci, Carl (July 3, 2012). "The CW signs Saban Brands for kids block". Radio & Television Business Report. Retrieved July 7, 2012.
  8. ^ "Saban builds CW kids' block". C21Media. July 3, 2012. Retrieved July 7, 2012.
  9. ^ Dickson, Jeremy (July 3, 2012). "Saban and The CW launch kids TV block". KidScreen. Retrieved July 7, 2012.
  10. ^ Newkirk, Jacob (January 28, 2013). "Local 7 picking up CW programming". Evansville Courier & Press. Retrieved January 28, 2013.
  11. ^ http://jakesdtvblog.blogspot.com/2013/01/the-official-announcement-from-mission.html?showComment=1359501121918#c7216899164533622101
  12. ^ Getzler, Wendy (April 29, 2013). "Vortexx on-demand channel launches on Kabillion". Kidscreen.com. Retrieved April 29, 2013.
  13. ^ a b "Vortexx on The CW Unveils New Action Adventure Programming for 2013-14 Slate". Herald Online. June 14, 2013. Retrieved June 14, 2013.[dead link‍]
  14. ^ http://www.sabanbrands.com/brands/digimon-fusion/
  15. ^ Pena, Daniel (October 2, 2013). "Saturday Morning Slam Not Likely To Return, Daniel Bryan & Brie Bella's Relationship, Birthdays". Wrestling, Inc. Retrieved October 2, 2013.
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