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* Central Festival Phuket
* Central Festival Phuket
* Central Hatyai
* Central Hatyai
* Central Festival Hatyai (under construction)
* Central Festival Hat Yai
* Central Festival Samui (under construction)
* Central Festival Samui (under construction)



Revision as of 16:32, 20 December 2013

Central Department Store
สรรพสินค้าเซ็นทรัล; 尚泰
Company typePrivate
IndustryRetailing
Founded1927 (1927)
FounderTiang Chirathivat
Headquarters,
Area served
Thailand
Key people
Yuwadee Chirathivat(President)
ProductsClothing, accessories, cosmetics, housewares
ParentCentral Retail Corporation
Websitewww.central.co.th

Central Department Store (Thai: สรรพสินค้าเซ็นทรัล; Simplified Chinese: 尚泰; Pinyin: Shàngtài) is a Thai department store chain, owned by Central Group. It has branches in Thailand and China.

History

Started in 1927, 22-year old Nitiang or Tiang Chirathivat, an immigrant from mainland China, travels the sea and settles down in then Siam and started a store in Bangkok named "Keng Seng Lee" or (baskets for sale), which was the start of an emporium.[1]

Later that year, the store moved to Charoen Krung Road, in Bangkok's Si Phraya district. The store sold a large variety of local and international newspapers and magazines and carried the name "Central Trading Store". This was the first chapter of Central Department Stores' history.[1]

In the 1950s the company grew with more and more stores selling different items. It was one few stores in Bangkok that had the courage to order imported goods for sale and was the first to set up merchandising displays.[2]

In 1973 the Chidlom store opened under the new "one stop shopping" concept. Here customers could come to Central and buy everything they needed under one roof.[3]

In 1981 the Central Lad Ya Branch opened it doors and was the largest of its kind then.[4] Later in 1983 CentralPlaza Lardprao opened it doors and was the largest shopping mall in Thailand at that time.[5]

On December 20, 2005, King Bhumibol Adulyadej conferred the company by Royal Warrant the royal Garuda emblem for its services.[6]

In the year 2010, Central operated 15 branches all over Thailand and planned to open even more stores in the near future.[7]

Central Department Store (Lardprao branch).
Cosmetics department (Lardprao branch).
Clothing department (Lardprao branch).

Branches

Central currently operates branches in:

  • Central Chidlom (flagship store)
  • CentralPlaza Ladprao
  • CentralPlaza Ramindra
  • CentralPlaza Bangna
  • CentralPlaza Pinklao
  • CentralPlaza Rama 2
  • CentralPlaza Rama 3
  • Silom Complex
  • Future Park Rangsit
  • CentralPlaza Cheangwattana
  • CentralPlaza Salaya (under construction)
  • Central WestGate (under construction)
  • Central Festival Phuket
  • Central Hatyai
  • Central Festival Hat Yai
  • Central Festival Samui (under construction)
  • Central Festival Pattaya Beach
  • Kadsuankeaw Chiangmai
  • CentralFestival Chiangmai

International

See also

References

  1. ^ a b "1927". Central History. Central Department Store. 2010. Retrieved January 13, 2011.
  2. ^ "1950". Central History. Central Department Store. 2010. Retrieved January 13, 2011.
  3. ^ "1973". Central History. Central Department Store. 2010. Retrieved January 13, 2011.
  4. ^ "1981". Central History. Central Department Store. 2010. Retrieved January 13, 2011.
  5. ^ "1983". Central History. Central Department Store. 2010. Retrieved January 13, 2011.
  6. ^ "2005". Developer. Central Embassy. 2010. Retrieved January 13, 2011.
  7. ^ "ปัจจุบัน". Central History. Central Department Store. 2010. Retrieved January 13, 2011.