GoodLife Fitness: Difference between revisions
→GoodLife Kids Foundation: removing promotional material |
→GoodLife Kids Foundation: removing promotional material Tag: section blanking |
||
| Line 54: | Line 54: | ||
== GoodLife Kids Foundation == |
== GoodLife Kids Foundation == |
||
GoodLife Kids Foundation is a Canadian private foundation that envisions a Canada where all kids have the opportunity to benefit from an active life. |
GoodLife Kids Foundation is a Canadian private foundation that envisions a Canada where all kids have the opportunity to benefit from an active life. |
||
=== Spin 4 Kids === |
|||
The event featured over 7,500 riders, on teams of up to eight (beginners to experts), spinning an hour each, over eight hours in GoodLife Fitness Clubs, local malls, and hotel conference rooms across Canada—from St. John’s, Newfoundland to Victoria, British Columbia.<ref>{{cite web|url=http://www.spin4kids.com}}</ref><ref>{{cite news|title=Spin to win at GoodLife Fitness|url=http://blogs.canoe.ca/keepingfit/general/spin-to-win-at-goodlife-fitness/|newspaper=Canoe.ca}}</ref> |
|||
With a goal of raising $500,000 for the GoodLife Kids Foundation Spin 4 Kids surpassed all expectations by raising $508,027 to help Canadian kids get active.<ref>{{cite web|url=http://money.ca/money/2013/03/14/spin-4-kids-raises-over-500000-to-get-canadian-kids-active/}}</ref> |
|||
Facts about Spin 4 Kids: |
|||
49 Host Events |
|||
Participants from 104 GoodLife Fitness Clubs |
|||
Over 7,500 participants nation-wide |
|||
Spin 4 Kids spanned 8 provinces: NFLD, NS, NB, ON, MB, SK, AB, BC |
|||
Most Money Raised at multi-club Spin 4 Kids event (Included participants from 6 GoodLife Clubs): St. John’s NFLD- $99,473.27 |
|||
Most Money Raised by Single Club Spin 4 Kids Event: Saskatoon SK- $34,660.05 |
|||
Oldest rider: 76-year-old in Grimsby ON |
|||
Youngest rider: 9-year-old, in London ON |
|||
25 people pedaled for full the 8-hour event!<ref>{{cite news|url=https://secure.globeadvisor.com/servlet/ArticleNews/story/CNW/20130314/C4922|newspaper=Globe Advisor}}</ref> |
|||
== GoodLife Marathons == |
== GoodLife Marathons == |
||
Revision as of 19:23, 5 February 2014
 | This article contains promotional content. (January 2012) |
| Company type | Private |
|---|---|
| Industry | Health Club |
| Founded | 1979 |
| Founder | David Patchell-Evans |
| Headquarters | , |
Number of locations | 300+ clubs |
Area served | NFLD, NS, NB, ON, MB, SK, AB, BC |
Key people | David Patchell-Evans, Founder and CEO |
| Website | goodlifefitness.com |
Goodlife Fitness Centers, Inc. is the largest health club company in Canada with over 300 locations across the country.[1]
Partnerships
GoodLife and Les Mills International
In June 2005 GoodLife became the official Canadian Agent of Les Mills International programs, the world's largest provider of choreographed exercise-to-music group fitness classes.[2]
Jillian Michaels Bodyshred
In February 2013 GoodLife Fitness announced a partnership to become the exclusive provider of Jillian Michaels BODYSHRED in Canada.[3]
GoodLife Grows
GoodLife continues to expand rapidly, purchasing the 'Alliance' and 'Family Fitness' club chains in 2007-2008. As of October 2011, they have over 275 clubs across Canada.[4] In 2009, GoodLife Fitness expanded into Eastern Canada by acquiring Nubody's family of clubs.[5] GoodLife Fitness also partnered with Energie Cardio in Quebec in that same year.[6]
In September 2011 GoodLife opened its newest club in Bedford, Nova Scotia. The newest club represents GoodLife's commitment to expand its personal training and group exercise classes to adapt to the 45 per cent of the population that is, according to the 2006 Canadian Census between the ages of 35 and 64. The club offers up-to-date cardio equipment with personal viewing monitors, a group cycling studio, a cardio theatre with plasma TVS, a lounge with massage chairs along with personal training and Group Exercise classes.[7]
GoodLife Acquires Seven Gold's Gym Locations
In December 2012, seven independently operated Gold's Gym locations in Canada. The locations include three clubs in Calgary and one in Airdrie, Alberta, as well as locations in Peterborough, Vaughan and Scarborough in Ontario. This made GoodLife largest fitness club chain in the Calgary Region with 13 locations. The total number of GoodLife Clubs in Alberta increases to 16, spanning from Calgary to Lethbridge to Edmonton.[8]
GoodLife Purchases Toronto-Based Extreme Fitness
On April 1, 2013, GoodLife Fitness, announced the acquisition of Extreme Fitness Inc., a leading operator of fitness clubs in the Greater Toronto Area and surrounding region.[9] This acquisition brings the total number of GoodLife Fitness Clubs in Canada to over 300, with 82 in the Greater Toronto Area.[10]
GoodLife Kids Foundation
GoodLife Kids Foundation is a Canadian private foundation that envisions a Canada where all kids have the opportunity to benefit from an active life.
GoodLife Marathons
GoodLife Fitness is the title sponsor of 2 Marathons. One taking place in Victoria British Columbia and the other in Toronto Ontario.
GoodLife Fitness Victoria Marathon
The GoodLife Fitness Victoria Marathon, formerly known as the Royal Victoria Marathon or RVM, is a marathon race held on Vancouver Island in Victoria, British Columbia, Canada every October. It was first held in 1980.
In 2006, the full marathon saw 1863 participants. The event also features a half marathon, 8K and 1.2K kids run and attracts nearly 10,000 competitors annually in all races. The full marathon is a certified Boston Marathon qualifier.
Two course records were set at the 2011 edition of the race: Thomas Omwenga ran a men's record of 2:14:33 hours and Lucy Njeri Muhami improved the women's record to 2:37:56 hours. Canada's Cindy Rhodes is the most successful athlete historically at the race, having won six times between 1991 and 2000. Kelvin Broad is a five-time winner, having taken consecutive wins from 1994 to 1998. Thomas Howard, Phil Nicholls, Steve Osaduik and Suzanne Evans have each won the Victoria Marathon on three separate occasions.[11]
GoodLife on Reality TV
Undercover Boss Canada
On January 26, 2012, Corus Entertainment's W Network announced that 2 new Canadian companies were selected for the first season of Alliance Films'Undercover Boss Canada, GoodLife Fitness and Skyline International Development.
GoodLife's C.O.O Jane Ridell, will join the ranks of previously announced undercover companies including The Toronto Zoo ( John Tracogna, CEO ), Pizza Pizza (Paul Goddard, CEO), 1- 800 -GOT-JUNK? ( Brian Scudamore, Founder and CEO), Toronto Transit Commission (TTC) ( Karen Stintz, City Councillor and TTC Chair ), Cineplex Entertainment (Ellis Jacob, CEO), Molson Coors Canada (Kelly Brown, Chief Legal Officer), Second Cup (Stacey Mowbray, CEO) and FedEx Express Canada (Lisa Lisson, CEO).
About the Episode
"COO of GoodLife Fitness Jane Riddell enjoys making a difference in people’s lives through fitness. From coast to coast, one in every 45 Canadians is a GoodLife member. Creativity and new programs for member and employee retention are necessary to be competitive in the gym crowd. Without this, profitability could flounder. Jane immerses herself in the gym scene to gain new insight. As an undercover boss, she works as a Zumba instructor trainee, a maintenance worker and salesperson, whose competitive skills may not be up to snuff. Later, when she witnesses employee dedication wavering, she must exercise her covert operation skills." [12]
Canada Sings
GoodLife Fitness participated in Season 1 of the TV series Canada Sings on Global TV.[13]
Criticism and Controversy
Controversy over Misleading Ads
In 2005, a federal Competition Bureau investigation found that GoodLife Fitness clubs had published misleading ads. In a settlement, Goodlife Fitness published a corrective notice in newspapers throughout central Canada and on its website, paying a $75000 penalty and agreeing not to make false/misleading representations in future marketing.[14]
Great Big Gym Ripoff Survey
In January 2011, GoodLife Fitness came in second place in the CBC Big Gym Ripoff survey ranking gyms with the most problems with over-billing and cancellations.[15] According to the same survey, the number of GoodLife clubs in Canada is more than quadruple the number of fitness clubs owned by the other companies singled-out in the survey.
Controversy over Sales Tactics
In January 2011, GoodLife Fitness was caught in a media-backlash,[16][17][18] after one customer who was attempting to cancel his membership was roughed-up by security guards at its Rideau Centre location;[19] And after another, at its Orleans location, was chastised and banned for chatting about the benefits of other fitness clubs.[20] The incidents drew attention to strong armed-sales tactics reported by employees and clients.[17]
Controversy over Telemarketing Practices
In 2011, GoodLife Fitness was fined $300,000 for illegally using automated calling devices, known as robocalls, to contact its members, without their prior consent, to advertise the opening of a new club . As part of a settlement with the CRTC, Goodlife Fitness published notices about the violation in newspapers and on its website.[21]
References
- ^ Canadian Business Magazine August 2011 Issue.
- ^ LesMills International, additional text.
- ^ "Jillian's gonna make GoodLife sweat". Canoe Blogs.ca.
- ^ GoodLife Fitness. "Facts - GoodLife Fitness". Retrieved 2010-02-23.
- ^ Nubody's Fitness. "Nubody's - We know fitness best!". Retrieved 2010-03-04. [dead link]
- ^ CNW Group. "ENERGIE CARDIO New partnership between Energie Cardio and GoodLife Fitness". Retrieved 2010-03-04.
- ^ [1], The Chronicle Herald: WHAT’S NEW AROUND METRO- GoodLife Fitness has a new location in South Bedford.
- ^ http://www.digitaljournal.com/pr/975642.
{{cite web}}: Missing or empty|title=(help) - ^ "GoodLife Buys Extreme Fitness". PEHUB.ca.
- ^ http://www.digitaljournal.com/pr/975642
- ^ ^ Reid, Bob & Wilson, Maurice (2011-10-09). Royal Victoria Marathon. Association of Road Racing Statisticians. Retrieved on 2011-10-28.
- ^ [1] http://www.wnetwork.com/Shows/Undercover-Boss-Canada/Episodes/Season-1/Goodlife.aspx#top
- ^ http://www.globaltv.com/canadasings/video/season+one/goodlife+fitness+vs+hamilton+police/video.html?v=2104941927
- ^ "GoodLife Fitness Clubs pays $75,000 over misleading ads". CBC News. 2005-02-09.
- ^ "The gyms we heard most about in our survey". CBC News.
- ^ http://consumerist.com/2011/01/gym-guards-beat-man-to-pulp-when-he-tried-to-cancel.html
- ^ a b http://www2.canada.com/ottawacitizen/news/city/story.html?id=5a39b665-d85a-4d19-917b-364530ed6707
- ^ http://blog.soshalgroup.com/post/6692016605/social-media-the-accountability-machine
- ^ "Attempt to cancel gym membership turned violent, client says". CBC News. 2011-01-12.
- ^ http://www2.canada.com/ottawacitizen/news/city/story.html?id=ff4c50b1-ec5d-4d7d-a3b9-eb7f6273d9ac
- ^ "GoodLife Fitness fined over robocalls". CBC News. 2011-08-23.