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== Events & campaigns ==
== Events & campaigns ==
Key BCNA fundraising initiatives include the ''Field of Women'' events held in 2005 ([[MCG]]),<ref>[http://www.theage.com.au/news/National/Breast-cancer-survivor-to-kick-a-major-goal/2005/04/29/1114635748434.html Breast cancer survivor to kick a major goal]. ''The Age''. 2005-04-30.</ref> 2007 (SCG), 2010 (MCG) and 2014 (MCG).<ref>[http://marngrookfootyshow.com.au/node/140 Bulldogs and Demons join forces to raise awareness about breast cancer]. ''Marngrook Footy Show''. 2010-02-03.</ref> At the 2010 event, the most recent, 14,000 people in pink ponchos formed the Pink Lady silhouette, bringing the national cancer statistics to life in a sparkling display of strength and support.<ref>[http://www.health.gov.au/internet/ministers/publishing.nsf/Content/mr-yr10-nr-nr083.htm A Field of Pink at the MCG Supporting Australians with Breast Cancer]. ''Australian Government. Department of Health and Ageing''. 2010-05-07.</ref><ref>[http://www.heraldsun.com.au/sport/pretty-in-pink-and-pretty-effective/story-e6frf9if-1225863802793 Pretty in Pink and pretty effective]. ''Herald Sun''. 2010-05-07.</ref>
Key BCNA fundraising initiatives include the ''Field of Women'' events held in 2005 ([[MCG]]),<ref>[http://www.theage.com.au/news/National/Breast-cancer-survivor-to-kick-a-major-goal/2005/04/29/1114635748434.html Breast cancer survivor to kick a major goal]. ''The Age''. 2005-04-30.</ref> 2007 (SCG), 2010 (MCG)<ref>[http://marngrookfootyshow.com.au/node/140 Bulldogs and Demons join forces to raise awareness about breast cancer]. ''Marngrook Footy Show''. 2010-02-03.</ref> and 2014 (MCG). At the 2010 event, the most recent, 14,000 people in pink ponchos formed the Pink Lady silhouette, bringing the national cancer statistics to life in a sparkling display of strength and support.<ref>[http://www.health.gov.au/internet/ministers/publishing.nsf/Content/mr-yr10-nr-nr083.htm A Field of Pink at the MCG Supporting Australians with Breast Cancer]. ''Australian Government. Department of Health and Ageing''. 2010-05-07.</ref><ref>[http://www.heraldsun.com.au/sport/pretty-in-pink-and-pretty-effective/story-e6frf9if-1225863802793 Pretty in Pink and pretty effective]. ''Herald Sun''. 2010-05-07.</ref>


The ''Field of Women LIVE'' events have now been adapted to be held in communitities across Australia every year. These events are called ''Mini-Fields of Women''. They centre around a visual display of 100 Pink Lady silhouettes planted in the ground or on display, and often include a simple ceremony. Personal messages are displayed on the silhouettes by family and friends.
The ''Field of Women LIVE'' events have now been adapted to be held in communitities across Australia every year. These events are called ''Mini-Fields of Women''. They centre around a visual display of 100 Pink Lady silhouettes planted in the ground or on display, and often include a simple ceremony. Personal messages are displayed on the silhouettes by family and friends.

Revision as of 01:45, 24 June 2014

Breast Cancer Network Australia (BCNA) is a not-for-profit organisation that supports Australians affected by breast cancer.[1] BCNA works to ensure that Australians affected by breast cancer receive the very best support, information, treatment and care appropriate to their individual needs.

BCNA is the peak national organisation for Australians affected by breast cancer, and consists of a network of more than 90,000 individual members and 300 Member Groups. More than 90 per cent of our members have had a diagnosis of breast cancer, and the remaining members have had a personal experience with breast cancer through a family member or friend.

BCNA is represented by the Pink Lady silhouette, symbolic of our focus on the women diagnosed with breast cancer and all those around her.

BCNA provides many resources to support women and families affected by breast cancer. These include:

  • My Journey Kit - a free comprehensive information kit for women newly diagnosed with breast cancer. BCNA began distributing the kit in 1998 and now distributes more than 12,000 My Journey Kits each year.
  • My Care Kit - contains a specially designed Berlei bra and soft form/s for women who have undergone breast surgery as a result of breast cancer.
  • Hope & Hurdles - a pack for women with secondary (metastatic, advanced) breast cancer.
  • Online Network - In 2010, BCNA launched a new website featuring an Online Network specifically for Australians affected by breast cancer. The Online Network allows people personally affected by breast cancer to connect and share their experiences, regardless of location.

History

In 1998, Lyn Swinburne envisaged an organisation that would positively influence the way breast cancer was considered in the community. Her goal was for people to talk openly about the disease and acknowledge its enormous personal impact.[2]

Following a public meeting in every state and territory, over 300 women came together to discuss issues affecting women with breast cancer. An action plan was developed and formed the inaugural Making a Difference Report. The official launch of BCNA took place following this conference, at the inaugural Field of Women, a visual display of breast cancer statistics on the lawns of Parliament House in Canberra.[3]

BCNA's aims included:

  • keeping scientists focused on discovering what might cause the disease and how its toll could be reduced
  • encouraging health professionals to see the people diagnosed as individuals, with changing needs
  • provision of timely and quality information so women could make important decisions about their treatment and health care; and
  • ensuring breast cancer was on the agenda of governments and people in planning services.

Lyn retired as CEO of BCNA in November 2011.[4] Maxine Morand is currently CEO of the organisation.[5][6]

BCNA continues to support, inform, represent and connect all Australians affected by breast cancer.

BCNA is one of a number of major breast cancer organisations in Australia. BCNA works co-operatively with the other national organisations including Cancer Australia,[7] National Breast Cancer Foundation (NBCF),[8] McGrath Foundation [9] and BreastScreen Australia.[10]

Events & campaigns

Key BCNA fundraising initiatives include the Field of Women events held in 2005 (MCG),[11] 2007 (SCG), 2010 (MCG)[12] and 2014 (MCG). At the 2010 event, the most recent, 14,000 people in pink ponchos formed the Pink Lady silhouette, bringing the national cancer statistics to life in a sparkling display of strength and support.[13][14]

The Field of Women LIVE events have now been adapted to be held in communitities across Australia every year. These events are called Mini-Fields of Women. They centre around a visual display of 100 Pink Lady silhouettes planted in the ground or on display, and often include a simple ceremony. Personal messages are displayed on the silhouettes by family and friends.

In September 2010, AFL champion Shane Crawford embarked on a marathon walk from Adelaide to Melbourne, That's What I'm Walkin' About. Crawford's efforts raised $500,000 for BCNA and he continues to support the organisation. Shane Crawford then raised more than $1.32 million for BCNA after riding 3,600 kilometres from Melbourne to Perth in 22 days on his marathon Tour de Crawf from 20 June - 11 July 2013.

Key annual BCNA fundraising and awareness campaigns include Pink Sports Day and the Bakers Delight Pink Bun campaign. The Pink Bun campaign is an annual fundraising campaign which sees every Bakers Delight bakery around Australia donate 100% of the sale of their Pink Finger Buns to BCNA. Each year Bakers Delight bakeries are decorated in pink during the campaign to show support for and to raise awareness for breast cancer and BCNA.[15]

Patron & Board

Patron

  • Her Excellency Ms Quentin Bryce AC, Governor-General of the Commonwealth of Australia

Board

  • Marg O'Donnell (Chair)
  • Terry Bracks (Deputy Chair)
  • Fran Boyle, AM
  • Raelene Boyle, AM MBE
  • Mike Happell
  • Andrea Hull, AO
  • Christobel Saunders
  • Gabrielle Trainor

CEO

Founder

References

  1. ^ Guide to Giving. Pro Bono Australia. (2010).
  2. ^ Changemakers – Lyn Swinburne. Pro Bono Australia News. 2011-11-28.
  3. ^ History of the field. Field of Women Live. (2010).
  4. ^ Breast Cancer Leader Farewelled. Pro Bono Australia News. 2011-10-25.
  5. ^ New appointments and departures. Third Sector News. 2011-09-27.
  6. ^ A job close to former minister Maxine Morand’s heart. Herald Sun. 2012-04-28.
  7. ^ Who’s who in breast cancer. Cancer Australia. (2011).
  8. ^ Useful Links. National Breast Cancer Foundation. (2012).
  9. ^ Resources. McGrath Foundation. (2012).
  10. ^ About the Program. BreastScreen Australia. (2012).
  11. ^ Breast cancer survivor to kick a major goal. The Age. 2005-04-30.
  12. ^ Bulldogs and Demons join forces to raise awareness about breast cancer. Marngrook Footy Show. 2010-02-03.
  13. ^ A Field of Pink at the MCG Supporting Australians with Breast Cancer. Australian Government. Department of Health and Ageing. 2010-05-07.
  14. ^ Pretty in Pink and pretty effective. Herald Sun. 2010-05-07.
  15. ^ How sticky buns can save lives. Herald Sun. 2011-04-29.
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