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==In popular culture==
==In popular culture==
*In ''[[A Christmas Story]]'', an Oxydol box, as well as a Chips box, were in the kitchen.
*In ''[[A Christmas Story]]'', an Oxydol box, as well as a Chipso box, were in the kitchen.


==External links==
==External links==

Revision as of 20:12, 28 July 2014

Oxydol
Product typelaundry detergent
OwnerCR Brands
CountryUSA
Introduced1914
Previous ownersUnknown
P&G
Redox Brands
WebsiteOxydol.com

Oxydol is the name of a laundry detergent sold in the United States and in the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927, it was P&G's first detergent. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera. As Oxydol sponsorship put the soap in "soap opera". P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]

References

  1. ^ Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
  2. ^ Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal. New York Times Co. Retrieved 2011-02-16.