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Revision as of 09:31, 10 September 2014

Banglalink Digital Communications Limited
Company typeSubsidiary
IndustryTelecommunication
FoundedNovember, 1996[1]
HeadquartersTigers' Den, House # SW(H)04, Bir Uttam Mir Shawkat Sharak, Gulshan-1, Dhaka-1212, Bangladesh
Key people
Ziad Shatara,[2] MD and CEO
ProductsTelephony, EDGE, GSM, HSDPA/3G
RevenueIncrease৳ 37.87 billion (2012)[3]
ParentGlobal Telecom Holding
Websitewww.banglalink.com.bd

Banglalink Digital Communications Limited, DBA Banglalink (Template:Lang-bn), is the second largest cellular service provider in Bangladesh after Grameenphone. As of June 2013, Banglalink has a subscriber base of 27 million with 25.7% market share.[4] It is a wholly owned subsidiary of Telecom Ventures Limited of Malta which is owned by Global Telecom Holding.

Banglalink had 1.03 million connections until December, 2005. The number of Banglalink users increased by 257 per cent[5] and stood at 3.64 million at the end of 2006, making it the fastest growing operator in the world of that year. In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections. On August 20, 2008, Banglalink got past the landmark of 10 million subscriber base.[6]

History

banglalink digital communications limited is fully owned by telecom ventures ltd. (previously orascom telecom ventures limited) of malta, which is a fully owned subsidiary of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.) (www.orascomtelecom.com). following business combination in april 2011 between vimpelcom ltd and wind telecom s.p.a, vimpelcom owns 51.92% shares of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.). vimpelcom (www.vimpelcom.com) is one of the world’s largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in russia, italy, ukraine, kazakhstan, uzbekistan, tajikistan, armenia, georgia, kyrgyzstan, laos, algeria, pakistan, burundi, zimbabwe, central african republic, canada and bangladesh. vimpelcom is headquartered in amsterdam, the netherlands and listed as an ads on the new york stock exchange under the symbol “vip”.

since banglalink’s launch in february 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments.

banglalink’s initial success was based on a simple mission: “bringing mobile telephony to the masses” which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity, brought mobile telephone to the general people of Bangladesh and made a place in their hearts. The mobile phone has become the symbol for positive change in Bangladesh. The brand slogan of “start something new” is in essence derived from banglalink’s promise of empowering people with affordable communication solutions so that they can take new initiatives in life. The company believes that, it is through such new initiatives that positive change will occur for the overall betterment of the nation.

banglalink attained 1 million subscribers by december 2005 and 3 million subscribers in october 2006. in less than two years which is by december 2007, banglalink overtook aktel to become the second largest operator in bangladesh with more than 7.1 million customers. banglalink currently has 29.45 million subscribers as of april 2014, representing a market share of 25.47%.

Products & Services

Prepaid packages

banglalink offers 8 pre-paid packages, each catering to specific customer needs. The packages are:

- banglalink play - banglalink desh - banglalink desh hello package - banglalink desh ek rate - banglalink desh ek rate darun - banglalink desh 7 fnf - banglalink desh 10 fnf - 1 second pulse

For details of the pre-paid packages, customers can visit: http://www.banglalink.com.bd/en/packages/pre-paid/pre-paid-packages

Besides these pre paid packages, banglalink constantly provides attractive offers for it's subscribers. To find out details of this offers customers can visit: http://www.banglalink.com.bd/en/special-offers/pre-paid-current-promotion/

Postpaid packages

Understanding customer needs banglalink provides 2 tailored post-paid packages for subscribers:

- Banglalink inspire - Banglalink SME

For details of the post-paid packages, customers can visit: http://www.banglalink.com.bd/en/packages/post-paid/post-paid-packages/

Regularly, banglalink offers attractive promotions for post-paid packages. Customer can visit: http://www.banglalink.com.bd/en/packages/post-paid/current-promotions/ for details of these offers.

Banglalink 3G allows its valued customers to surf the internet with fastest internet speed even on the move with the superior HSPA connection. Banglalink 3G will bring to life the experience of mobile broadband on 3G mobile phone/device. With banglalink 3G it's possible to enjoy superior video streaming, download experiences, enhanced video calling, high-speed data transmission and accessing innovative 3G services on the mobile phones. In 2014, Bangladesh Telecommunication Regulatory Commission declared Banglalink’s third-generation data service fastest in the country. Besides providing the fastest 3G internet, Banglalink is only the 2nd teleco in Bangladesh to cover 64 district headquarters.

To know more about Banglalink 3G you can visit: http://www.banglalink.com.bd/en/services/3g/

Banglalink Priyojon Program (loyalty program)

Banglalink values its relationship with customer and strongly focuses on nurturing the bond. To show gratitude to its loyal customers, banglalink has launched “priyojon program” which is now more exiting. Through priyojon program customer can easily earn more points along with exclusive discounts in over 200 partner outlet across the country.

For details of the priyojon program customers can visit: http://www.banglalink.com.bd/en/packages/priyojon-program

Banglalink customer care

Banglalink has set the benchmark in customer care with it's state-of-the-art call center, widest customer care touch points and a passionate & vigilant team always ready to serve you better.

Customers can contact through below channels to get in touch with banglalink's»

banglalink sales & care centers (http://www.banglalink.com.bd/en/customer-care/banglalink-sales-care-centers)

banglalink call center (http://www.banglalink.com.bd/en/customer-care/banglalink-call-center)

banglalink points (http://www.banglalink.com.bd/en/customer-care/banglalink-points/)

banglalink service points (http://www.banglalink.com.bd/en/customer-care/banglalink-service-points)

banglalink website (http://www.banglalink.com.bd/)

banglalink online service (http://www.banglalink.com.bd/en/customer-care/banglalink-online-services/)

Also, to ease the customer's convenience banglalink has introduced online tutorial sessions which would help customers activate various products and services with ease (http://www.banglalink.com.bd/en/customer-care/online-tutorials/)

Top Up Options

Banglalink is constantly beefing up it's efforts to ease it's top up options. Customers can top-up their banglalink connection from the convenience of their home, or from computer or mobile phone when you’re on the go! You can top up via:

Online top up

Smart top up

Self-service kiosk top up

Internet banking top up

Sms banking top up

Mobile banking top up

Customers can find details of top up options here: http://www.banglalink.com.bd/en/customer-care/top-up-options/

References

Template:Reflistchttp://www.dhakatribune.com/technology/2014/sep/02/btrc-banglalink-fastest-all-other-operators-3g-data-service

External links