PropertyGuys.com: Difference between revisions
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| predecessor = |
| predecessor = |
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| foundation = [[Moncton]], [[New Brunswick]] ({{Start date|1998}}) |
| foundation = [[Moncton]], [[New Brunswick]] ({{Start date|1998}}) |
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| founder = [[Ken LeBlanc (entrepreneur)|Ken LeBlanc]] <small>([[Chief executive officer|CEO]])</small><br />Jeremy Demont |
| founder = [[Ken LeBlanc (entrepreneur)|Ken LeBlanc]] <small>([[Chief executive officer|CEO]])</small><br />Jeremy Demont <small>([[Entrepreneur|Founder]])</small> |
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| location_city = [[Moncton]], [[New Brunswick]] |
| location_city = [[Moncton]], [[New Brunswick]] |
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| location_country = [[Canada]] |
| location_country = [[Canada]] |
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| location = |
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| locations = |
| locations = 102 franchises (2009)<ref name="MSN_2009-12-12" /> |
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| area_served = [[Canada]] |
| area_served = [[Canada]] |
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| key_people = [[Ken LeBlanc (entrepreneur)|Ken LeBlanc]] <small>([[Chief executive officer|CEO]])</small><br / |
| key_people = [[Ken LeBlanc (entrepreneur)|Ken LeBlanc]] <small>([[Chief executive officer|CEO]])</small><br /> |
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| industry = [[Real estate]] |
| industry = [[Real estate]] |
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Revision as of 12:21, 12 September 2014
File:PropertyGuys.com (logo).png | |
Company type | Private |
---|---|
Industry | Real estate |
Founded | Moncton, New Brunswick (1998 ) |
Founder | Ken LeBlanc (CEO) Jeremy Demont (Founder) |
Headquarters | , |
Number of locations | 102 franchises (2009)[1] |
Area served | Canada |
Key people | Ken LeBlanc (CEO) |
Services | Marketing |
Website | PropertyGuys.com |
PropertyGuys.com Inc. is a Canadian private sale real estate, or FSBO, marketing company based in Moncton, New Brunswick. With 123 franchise locations across Canada and more than 10,000 active listings on its site, it is the largest private home sale network in North America.[1][2][3] The firm acts as the marketing arm for people who want to handle the heavy lifting themselves, such as showing the home, fielding calls from potential buyers, negotiating price and other details.[3]
PropertyGuys.com does not collect a commission on homes sold using their services.[4] The company is negotiating agreements to enter the U.S. market.[5]
PropertyGuys.com is a member of the Canadian Franchise Association.[6] PropertyGuys.com CEO, Ken LeBlanc, sits on the Canadian Franchise Association's Board of Directors as one of two Atlantic Region Representatives.[7]
History
- 1998 - PropertyGuys.com founded by Ken LeBlanc and Jeremy Demont after being inspired by the success of Hotmail. Walter Melanson joined the team shorty after.[8]
- 1998 - Company's first signs made from re-purposed corrugated plastic election signs LeBlanc and Demont were given permission to take in exchange for picking them up after polls had closed.[8]
- 2000 - LeBlanc and Demont purchase Ryder's stake in PropertyGuys.com.[8]
- 2001 - PropetyGuys.com sells its first franchise in late 2001.[9]
- 2002 - The company sells its first ten franchises in ten months throughout Atlantic Canada.[9]
- 2002 - PropertyGuys.com partners expand to include Walter Melanson as Director of Partnerships and Dale Betts as COO.[8]
- 2003 - The original PropertyGuys.com location in Moncton, New Brunswick is franchised.[8]
- 2005 - PropertyGuys.com began franchising nationally at a rate of one new franchise every week.[9]
- 2006 - The company opens the PropertyGuys.com University franchise training center in Moncton, New Brunswick.
- 2006 - PropertyGuys.com introduces the Private Sale Professional designation.
- 2007 - PropertyGuys.com sells its 100th franchise.
- 2008 - PropertyGuys.com debuts the round real estate lawn sign and introduces its round brand.[10]
- 2008 - PropertyGuys.com debuts its "Joe Schmo" national radio advertising campaign.
- 2008 - PropertyGuys.com celebrates its ten-year anniversary by holding its national franchise conference aboard the Carnival Imagination.
- 2009 - PropertyGuys.com, in partnership with the Canadian Youth Business Foundation, launch the YPreneurGene youth entrepreneurship challenge during Global Entrepreneurship Week.[11][12]
- 2010 - PropertyGuys.com attends G20 Young Entrepreneurs Alliance summit in Toronto, Canada.
- 2011 - PropertyGuys.com attends G20 Young Entrepreneurs Alliance summit in Nice, France.
The Round Sign
PropertyGuys.com is notable within the real estate industry for its use of a round lawn sign. The concept was arrived at during a group discussion at Wizard Academy. Academy founder Roy H. Williams casually mentioned to the PropertyGuys.com team that all real estate agents have one thing in common: rectangular signs. The session led to a $500,000 re-branding program.[10][13]
Criticism
PropertyGuys.com's 2008 national radio advertising campaign, which singled out "Joe Schmo"[10] real estate agents, was found to be offensive by some real estate agents for its dismissive portrayal of an agent's role in real estate transactions.[14]
Community Support
PropertyGuys.com has defined a partnership with Habitat for Humanity Canada. Through an awareness program titled "Building Communities" a portion of all package sales is transferred to the non-profit organization. In 2007, PropertyGuys.com donated $10,000 to Habitat for Humanity Canada.[15][16]
Awards
- 2009 Canadian Franchise Association Award of Excellence, Non-Traditional[17]
- 2008 Canadian Franchise Association Award of Excellence[18]
- 2008 Canadian Franchise Association Frankie Award[19]
- 2005 Winner of the CYBF New Brunswick Best Business Award[20]
- Named to Canadian Business Franchise Magazine's "Top 25 Successful Canadian Franchises for 2004"[20]
External links
46°04′53″N 64°49′51″W / 46.081507°N 64.830751°W
References
- ^ a b Kerry Gold (2009-12-12). "Do you really need a real estate agent?". MSN Money. Retrieved 2014-06-03.
- ^ PropertyGuys.com (2006-12-24). "PropertyGuys.com North America's Largest Private Sale Franchise System". Retrieved 2014-06-03.
- ^ a b National Post (2008-11-24). "Franchise: PropertyGuys.com". Retrieved 2008-12-29. [dead link ]
- ^ The Globe and Mail (2008-01-21). "The buck stops here: Renegotiating the dollar". Retrieved 2008-12-29.
- ^ Cite error: The named reference
name=
was invoked but never defined (see the help page). - ^ Canadian Franchise Association. "Canadian Franchise Association Members". Retrieved 2009-01-01.
- ^ Canadian Franchise Association. "Canadian Franchise Association - Board of Directors". Retrieved 2009-10-18.
- ^ a b c d e myPGU. "The Inside Story - Our History, the first 10 years". Retrieved 2009-01-01.
- ^ a b c myPGU. "PropertyGuys.com Franchise History". Retrieved 2009-01-01.
- ^ a b c d Mireille LeBlanc (2008-11-01). "New kid on the block". Progress Magazine. Retrieved 2014-06-03.
- ^ Canoe.ca /CanadaOne.com (2009-09-01). "Competition for young entrepreneurs has $100,000 PropertyGuys.com franchise package as grand prize". Retrieved 2009-12-17.
- ^ Derek Sankey, Financial Post (2009-12-29). "Student joins new breed of franchise owner". Retrieved 2009-12-29.
- ^ YouTube (2008-10-06). "PGTV - Roy H Williams - The Wizard". Retrieved 2008-12-29.
- ^ Collingwood Blue Mountain Guide (2008-04-10). "I Am Not A "Schmo!"". Retrieved 2008-12-30.
- ^ "PropertyGuys.com Inc. helps Habitat for Humanity Canada build homes and hope". 2007-09-11. Retrieved 2008-12-31.
- ^ Occasion Franchise.ca (2007-09-11). "Last year PropertyGuys.com Inc. and Habitat for Humanity teamed up". Retrieved 2008-12-29.
- ^ Canadian Franchise Association (2008-05-08). "Sangster's Health Centres Wins Grand Prize in CFA 2009 Award of Excellence in Franchising". Retrieved 2009-07-02.
- ^ Canadian Franchise Association (2008-05-12). "PropertyGuys.com Wins Canadian Franchise Association Award of Excellence". Retrieved 2008-12-29.
- ^ Canadian Franchise Association (2008-05-12). "Canadian Franchise Association Announces 2008 Frankie Award Winners". Retrieved 2008-12-29.
- ^ a b Wallace McCain Institute. "Speaker Bio: Ken LeBlanc". Retrieved 2009-12-13.