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added Elliot Aronow as co-Founder, cited FastCompany article that mentioned him as such.
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| parent = [[Downtown Music LLC]]
| parent = [[Downtown Music LLC]]
| founded = 2007
| founded = 2007
| founder = [[Josh Deutsch]]<br>[[Peter Rojas]]
| founder = [[Josh Deutsch]]<br>[[Peter Rojas]]<br>[[Elliot Aronow]]
| defunct =
| defunct =
| distributor =
| distributor =
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'''RCRD LBL''' was a website for free,<ref>{{cite news|last=Lauria |first=Peter |url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm |title=On The Download |publisher=NYPOST.com |date=2007-06-11 |accessdate=2012-02-04}}</ref> curated, legal MP3<ref>{{cite news|last=Smith |first=Ethan |url=http://online.wsj.com/article/SB119508767828793513.html |title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com |publisher=Online.wsj.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> downloads from emergent artists.
'''RCRD LBL''' was a website for free,<ref>{{cite news|last=Lauria |first=Peter |url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm |title=On The Download |publisher=NYPOST.com |date=2007-06-11 |accessdate=2012-02-04}}</ref> curated, legal MP3<ref>{{cite news|last=Smith |first=Ethan |url=http://online.wsj.com/article/SB119508767828793513.html |title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com |publisher=Online.wsj.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> downloads from emergent artists.


RCRD LBL was launched in 2007 by Josh Deutsch and Peter Rojas,<ref>{{cite web|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php |title=RCRD LBL Launches |publisher=Coolfer.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.<ref>http://solutionsfordreamers.com/articles/2010/07</ref>
RCRD LBL was launched in 2007 by Josh Deutsch and Peter Rojas <ref>{{cite web|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php |title=RCRD LBL Launches |publisher=Coolfer.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> and Creative Director Elliot Aronow<ref>{{cite news|last1=Dionne|first1=Zach|title=Curator Elliot Aronow's Simple Rules For Success In Branding--And Life|url=http://www.fastcocreate.com/1679363/curator-elliot-aronows-simple-rules-for-success-in-branding-and-life|accessdate=25 September 2014|work=Fast Company - Create|publisher=Fast Company|date=10 January 2012}}</ref>, and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.<ref>http://solutionsfordreamers.com/articles/2010/07</ref>


As of November 2013, the site has been taken down and there have been no new posts on the site's [[Facebook]] or [[Twitter]] feeds since May 2013.
As of November 2013, the site has been taken down and there have been no new posts on the site's [[Facebook]] or [[Twitter]] feeds since May 2013.

Revision as of 22:06, 25 September 2014

RCRD LBL
Parent companyDowntown Music LLC
Founded2007
FounderJosh Deutsch
Peter Rojas
Elliot Aronow
GenreVarious
Country of originUnited States
LocationOnline
Official websitewww.rcrdlbl.com

RCRD LBL was a website for free,[1] curated, legal MP3[2] downloads from emergent artists.

RCRD LBL was launched in 2007 by Josh Deutsch and Peter Rojas [3] and Creative Director Elliot Aronow[4], and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.[5]

As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.

Past Events

  • Smoke & Mirrors feat. Crystal Castles - September 15, 2011[6]
  • Rock-A-Way Summer II (aka. Rainy Summer!) - August 21, 2011[7]
  • Last.fm[8]

Key Players

  • Chairman - Josh Deutsch
  • General Manager - Terence Lam
  • Chief Marketing Officer - Doug Smiley
  • Creative Director - Elliot Aronow[9]

References

  1. ^ Lauria, Peter (2007-06-11). "On The Download". NYPOST.com. Retrieved 2012-02-04.
  2. ^ Smith, Ethan (2007-11-15). "Music Test: Can a Firm Profit From Free Tunes? - WSJ.com". Online.wsj.com. Retrieved 2012-02-04.
  3. ^ "RCRD LBL Launches". Coolfer.com. 2007-11-15. Retrieved 2012-02-04.
  4. ^ Dionne, Zach (10 January 2012). "Curator Elliot Aronow's Simple Rules For Success In Branding--And Life". Fast Company - Create. Fast Company. Retrieved 25 September 2014.
  5. ^ http://solutionsfordreamers.com/articles/2010/07
  6. ^ "Smoke & Mirrors :: Powered by RCRD LBL". Reuters. 2011-09-09. Retrieved 2012-02-04.
  7. ^ "RCRD LBL Rock-A-Way Summer ft. DOM, Sheen Bros, Greg Nice, Baio, and more at Public Assembly on August 21, 2011". Myfreeconcert.com. 2011-08-21. Retrieved 2012-02-04.
  8. ^ mrb3213 wrote:. "RCRD LBL's Rock-A-Way Summer at Rockaway Beach Boardwalk (Queens) on 31 Jul 2011 –". Last.fm. Retrieved 2012-02-04.{{cite web}}: CS1 maint: extra punctuation (link) CS1 maint: numeric names: authors list (link)
  9. ^ "Selectism Profile | Elliot Aronow of RCRD LBL". Selectism.com. 2011-03-29. Retrieved 2012-02-04.


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