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| agency=[[IMG Models]]
| agency=[[IMG Models]]
| alma_mater = [[Interamerican University of Puerto Rico]]
| alma_mater = [[Inter American University of Puerto Rico]]
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'''Joan Smalls Rodriguez'''<ref group=note>{{Spanish name|'''Smalls'''|'''Rodriguez'''}}</ref><ref>[http://batchplease.com/2010/10/remember-this-face-joan-smalls-is-owning-fashion-week-spring-2011/ ''Remember this face. Joan Smalls is owning Fashion Week, Spring 2011''] from ''batchplease.com'' 6 October 2010</ref> (born July 11, 1988) is a [[Puerto Rican people|Puerto Rican]] fashion [[Model (person)|model]].<ref>{{cite web|last= Grinberg|first= Emanuella |coauthors = | title = Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time | work = | pages = | publisher = CNN | date =February 17, 2012| url =http://www.cnn.com/2012/02/16/living/joan-smalls-fashion-week/index.html?iref=obnetwork | accessdate =March 15, 2012}}</ref> Since September 2012, she has been ranked the #1 model in the world according to models.com.<ref name="models.com">[http://models.com/rankings/ui/Top50/7108#7108]</ref> In 2013, she ranked at #8 on ''[[Forbes]]'' magazine's "World's Highest-Paid Models" list.<ref name="Forbes">{{cite web| title=The World's Highest-Paid Models, 2013 - Joan Smalls Rodriguez-No.8|url=http://www.forbes.com/pictures/eimi45mdj/no-8-joan-smalls| publisher= Forbes | date=August 20, 2013| accessdate=August 20, 2013}}</ref> In 2011, she became the first [[Latina]] model to represent [[Estee Lauder Companies|Estée Lauder]] cosmetics in history. In January 2014, Smalls appeared on the "Return of the [[Supermodel]]" cover of American ''[[Elle (magazine)|Elle]]''.<ref name="Models.com">{{cite web| title=Cover Star - American Elle Cover-Supermodel - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url=http://models.com/feed/?p=47682= model.com | date=December 4, 2013| accessdate= December 6, 2013}}</ref>
'''Joan Smalls Rodriguez'''<ref group=note>{{Spanish name|'''Smalls'''|'''Rodriguez'''}}</ref><ref>[http://batchplease.com/2010/10/remember-this-face-joan-smalls-is-owning-fashion-week-spring-2011/ ''Remember this face. Joan Smalls is owning Fashion Week, Spring 2011''] from ''batchplease.com'' 6 October 2010</ref> (born July 11, 1988) is a [[Puerto Rican people|Puerto Rican]] fashion [[Model (person)|model]].<ref>{{cite web|last= Grinberg|first= Emanuella |coauthors = | title = Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time | work = | pages = | publisher = CNN | date = 2012-02-17 | url =http://www.cnn.com/2012/02/16/living/joan-smalls-fashion-week/index.html?iref=obnetwork | accessdate = 2012-03-15 }}</ref> She is currently ranked the #1 model in the world according to models.com since September 2012.<ref name="models.com">[http://models.com/rankings/ui/Top50/7108#7108]</ref> She also ranks at #8 on [[Forbes]]: The World's Highest-Paid Models, 2013.<ref name="Forbes">{{cite web| title=The World's Highest-Paid Models, 2013 - Joan Smalls Rodriguez-No.8|url=http://www.forbes.com/pictures/eimi45mdj/no-8-joan-smalls| publisher= Forbes | date= 2013-08-20 | accessdate= 2013-08-20}}</ref> In 2011, she became the first [[Latina]] face of [[Estee Lauder Companies|Estée Lauder]] Cosmetics history. In January 2014, Smalls graced the cover of American ''[[Elle (magazine)|Elle]]'', the issue was touted as "The Return of the [[Supermodel]]".<ref name="Models.com">{{cite web| title=Cover Star - American Elle Cover-Supermodel - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url=http://models.com/feed/?p=47682= model.com | date= 2013-12-04 | accessdate= 2013-12-06}}</ref>
<ref name="Elle">{{cite web| title=Elle Magazine-THE RETURN OF THE SUPERMODEL: IT'S JOAN SMALLS RODRIGUEZ-Puerto Rican, Latina Supermodel|url=http://www.elle.com/_mobile/pop-culture/cover-shoots/joan-smalls-quotes-fashion-photos#slide-1= ELLE | date=December 4, 2013| accessdate=December 6, 2013}}</ref>
<ref name="Elle">{{cite web| title=Elle Magazine-THE RETURN OF THE SUPERMODEL: IT'S JOAN SMALLS RODRIGUEZ-Puerto Rican, Latina Supermodel|url=http://www.elle.com/_mobile/pop-culture/cover-shoots/joan-smalls-quotes-fashion-photos#slide-1= ELLE | date= 2013-12-04 | accessdate= 2013-12-06}}</ref>


Joan Smalls Rodriguez was born and raised in [[Hatillo, Puerto Rico|Hatillo]], [[Puerto Rico]]. She is the daughter of Eric Smalls, an [[accountant]], and Betzaida Rodriguez, a [[social worker]].<ref name="Elle">{{cite web| title=Elle Magazine-The Return of the Supermodel: It's Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel Parents|url=http://issuu.com/franj.glez/docs/elle_usa_-_january_2014/111= ELLE | date= 2013-12-04 | accessdate= 2013-12-06}}</ref>
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==Family and early life==
Joan Smalls Rodriguez was born and raised in [[Hatillo, Puerto Rico]]. She has two sisters.<ref>{{cite web|url=http://www.mrblasberg.com/2012/09/22/its-a-smalls-world-my-interview-with-joan-smalls/|title=It's a Smalls World: My Interview With Joan Smalls|last=Blasberg|first=Derek|date=September 22, 2013|publisher=mrblasberg.com|accessdate=October 19, 2014}}</ref> Her father, Eric Smalls, is an [[accountant]] and is of African and [[Irish people|Irish]] ancestry.<ref name="Fashionista.com">{{cite web| title=Latina Supermodel Joan Smalls Rodriguez clears the air and identifies as Multi-Racial and not Black|url=http://fashionista.com/2014/02/joan-smalls-cara-delevingne-interview/| publisher= Fashionista.com | date=February 5, 2014|accessdate=February 9, 2014}}</ref> Smalls' mother, Betzaida Rodriguez, is a [[social worker]]<ref name="Elle">{{cite web| title=Elle Magazine-The Return of the Supermodel: It's Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel Parents|url=http://issuu.com/franj.glez/docs/elle_usa_-_january_2014/111= ELLE | date=December4, 2013| accessdate=December 6, 2013}}</ref> who is [[Puerto Rican people|Puerto Rican]] and of [[Spanish people|Spanish]], [[Taino]] Indian and [[South Asian]] (Indian) heritage.<ref name="Fashionista.com"/> Smalls graduated [[magna cum laude]] from the [[Interamerican University of Puerto Rico]] with a Bachelor's Degree in [[psychology]]. Upon graduation, she moved to New York City to become a model.<ref name="ShowStudio">{{cite web| title=Joan Smalls at the InterAmerican University of Puerto Rico|url=http://showstudio.com/contributor/joan_smalls| date=December 20, 2011| accessdate=April 12, 2014}}</ref>


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==Family and Early Life==
===Racial identity===
Joan Smalls Rodriguez was born and raised in [[Hatillo, Puerto Rico]]. She comes from a multi-ethnic/racial family. Her mother is [[Puerto Rican people|Puerto Rican]] of [[Spanish people|Spanish]], [[Taino]] Indian and [[South Asian]] (Indian) heritage; her father has African and [[Irish people|Irish]] ancestry, from St. Thomas.<ref name="Picture of Joan's Parents">{{cite web| title=Picture of Latina-Multi-Racial Supermodel- Joan Smalls Rodriguez- Parents|url=http://fairytalesandcoffee.wordpress.com/2012/07/20/model-faces-4/| publisher=Latina Supermodel Joan Smalls Rodriguez -Parents | date= 2013-12-13 | accessdate= 2013-12-13}}</ref>
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On an interview with Fashionista.com, Smalls clarified how she identifies as.


===Education===
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<blockquote>"People always try to claim you, and I think that's amazing — claim me all you want. I don't like specifically being in one category because I come from a family that's [[diverse]] and [[multi-racial]]. My mother is Puerto Rican, she's light skinned, but if you know what a Puerto Rican is, it has [[African]], it has [[Taíno]] Indian and it has [[Spaniard]], so I'm all of that. My father is West Indian from [[Saint Thomas]]. I'm just an island girl. I'm [[West Indian]], I'm Puerto Rican, I'm African, I'm [[Taíno]], I have some [[Irish people|Irish]] in me, I have some [[Indian people|Indian]], so I'm just a proud mutt."<ref name="Fashionista.com"/></blockquote>
Joan graduated [[Magna Cum Laude]] from the InterAmerican University of [[Puerto Rico]] with a Bachelor's Degree in [[Psychology]], then made the move to New York City to become a model.<ref name="ShowStudio">{{cite web| title=Joan Smalls at the InterAmerican University of Puerto Rico|url=http://showstudio.com/contributor/joan_smalls| date= 2011-12-20 | accessdate= 2014-04-12}}</ref>


===Identity===
On the cover shoot for ''[[W (magazine)|W]]'' magazine, Smalls, who grew up in the countryside of Puerto Rico, said that she is frequently asked what race she is. She stated:


⚫
On an interview with Fashionista.com Joan clarified how she identifies as.
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<blockquote>"I’m a little bit of everything. Sometimes people think I’m not Puerto Rican, because my name doesn’t sound [[Spanish people|Spanish]]. They put on [[Hector Lavoe]], the famous [[Music of Puerto Rico|Puerto Rican]] [[salsa music|salsa]] singer, and I started dancing in my six-inch stilettos. I was fortunate enough to grow up with a global outlook on life."<ref name="W Magazine">{{cite web| title=Latina, Multi-Racial Supermodel- Joan Smalls Rodriguez-|url=http://www.wmagazine.com/fashion/features/2012/07/karlie-kloss-joan-smalls-supermodels-cover-story/| publisher= W Magazine | date=July 12, 2012| accessdate=December 13, 2013}}</ref></blockquote>

<blockquote>“There’s been some debate in the media about what race you identify yourself as. Can you clear the air?

People always try to claim you, and I think that’s amazing —

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Claim me all you want. I DON'T like specifically being in ONE category because I come from a family that’s [[diverse]] and [[multi-racial]]. My mother is [[Puerto Rican people|Puerto Rican]], she’s light skinned, but if you know what a Puerto Rican is, it has African, it has [[Taíno]] Indian and it has [[Spaniard]], so I’m all of that. My father is West Indian from Saint Thomas. I’m just an island girl. I’m [[West Indian]], I’m [[Puerto Rican people|Puerto Rican]], I’m [[African]], I’m [[Taíno]], I have some [[Irish people|Irish]] in me, I have some [[Indian people|Indian]], so I’m just a proud mutt.”</blockquote><ref name="Fashionista.com">{{cite web| title=Latina Supermodel Joan Smalls Rodriguez clears the air and identifies as Multi-Racial and not Black|url=http://fashionista.com/2014/02/joan-smalls-cara-delevingne-interview/| publisher= Fashionista.com | date= 2014-02-0
5 | accessdate= 2014-02-09}}</ref>

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On the cover shoot for [[W Magazine]], Joan, who grew up in the countryside of [[Puerto Rico]], gets the “What is she?” question a lot, the [[Latina]] stunner explains:<ref name="W Magazine">{{cite web| title=Latina, Multi-Racial Supermodel- Joan Smalls Rodriguez-|url=http://www.wmagazine.com/fashion/features/2012/07/karlie-kloss-joan-smalls-supermodels-cover-story/| publisher= W Magazine | date= 2012-07-12 | accessdate= 2013-12-13}}</ref>

<blockquote>“I’m a little bit of everything,” she says. “Sometimes people think I’m not [[Puerto Rican people|Puerto Rican]], because my name doesn’t sound [[Spanish people|Spanish]].”
But as if there were any doubt, the [[Boricua]] proved her birthright on the shoot. “They put on [[Hector Lavoe]], the famous [[Music of Puerto Rico|Puerto Rican]] [[salsa music|salsa]] singer, and I started dancing in my six-inch stilettos,”

“I was fortunate enough to grow up with a global outlook on life,” </blockquote>


==Career==
==Career==


===2007–2010: Career beginnings===
===2007–2010: Career beginnings===
After graduating from University, in [[Puerto Rico]], Smalls moved to New York City to become a model. She was immediately signed by [[Elite Model Management]] in 2007. In 2009, she left Elite Model Management and signed with [[IMG Models]] worldwide, where she changed her focus to runway work. This led to her breakthrough after being signed as a [[Givenchy]] exclusive for [[Riccardo Tisci]]'s Spring/Summer [[Haute Couture]] show in January 2010.
After graduating from University, in [[Puerto Rico]], she then made the move to New York City to become a model. She was immediately signed by [[Elite Model Management]] in 2007.
In 2009 she left [[Elite Model Management]] and signed with [[IMG Models]] worldwide, where she changed her focus to runway work. This led to her breakthrough after being signed as a [[Givenchy]] exclusive for [[Riccardo Tisci]]'s Spring/Summer [[Haute Couture]] show in January 2010.


===2010–present: Success===
===2010–present: Success===


====Runway====
====Fashion week====
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Since working for Givenchy, Smalls has walked [[haute couture]] and [[ready-to-wear]] catwalks for numerous designers and fashion houses such as [[Chanel]], [[Prada]], [[Gucci]], [[Marc Jacobs]], [[Tom Ford]], [[Burberry]], [[Lavin]], [[Missoni]], [[Alexander Wang (designer)|Alexander Wang]], [[Versace]], [[Balenciaga]], [[Louis Vuitton]], [[Jean Paul Gaultier]], [[Fendi]], [[Dior]], [[Oscar De La Renta]], and [[DVF]]. She has appeared in shows for [[fashion week]] in [[New York Fashion Week|New York]], [[London Fashion Week|London]], [[Milan Fashion Week|Milan]] and [[Paris Fashion Week|Paris]].


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Since then, she has cemented her major-league status walking the [[Haute Couture]] and [[Ready-to-wear]] catwalks for all of the world's top designers and Fashion Houses, such as [[Chane]]l, [[Prada]], [[Gucci]], [[Givenchy]], [[Marc Jacobs]], [[Tom Ford]], [[Burberry]], [[Lavin]], [[Missoni]], [[Alexander Wang (designer)|Alexander Wang]], [[Versace]], [[Balenciaga]], [[Louis Vuitton]], [[Jean Paul Gaultier]], [[Fendi]], [[Dior]], [[Oscar De La Renta]], [[DVF]] and many more... She has been on the runways of the most prominent [[Fashion week|Fashion Weeks]] held in the Four Fashion Capitals of the world: [[New York]], [[London]], [[Milan]] and [[Paris]].
[[File:Joan Smalls Rodriguez DVF Runway SS 14.jpg|thumb|left|170px|Joan Smalls Rodriguez on the runway for [[DVF]], S/S '14 in [[New York Fashion Week]]]]
[[File:Joan Smalls Rodriguez DVF Runway SS 14.jpg|thumb|left|170px|Joan Smalls Rodriguez on the runway for [[DVF]], S/S '14 in [[New York Fashion Week]]]]


====Fashion and Lifestyle magazines====
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In 2010, Smalls began modeling for [[Victoria's Secret]] and has appeared in their 2011, 2012 and 2013 [[Victoria's Secret Fashion Show]].
She has appeared in editorials for several international editions of ''[[Vogue (magazine)|Vogue]]'', ''[[Harpers Bazaar]]'', ''[[i-D]]'', ''[[GQ]]'', ''[[Dazed & Confused (magazine)|Dazed & Confused]]'', ''[[Elle (magazine)|Elle]]'', [[Industrie]], [[Interview]], American and Spanish ''[[V (American magazine)|V Magazine]]'', [[Glamour (magazine)|Glamour]], and ''[[W Magazine]]''. Her international Covers include; American '[[Vogue (magazine)|Vogue]]'', ''[[Vogue (magazine)|Vogue]]'' Italia, ''[[Vogue (magazine)|Vogue]]'' Australia, ''[[Vogue (magazine)|Vogue]]'' Japan, ''[[Vogue (magazine)|Vogue]]'' Turkey, ''[[Vogue (magazine)|Vogue]]'' Brazil, ''[[Vogue (magazine)|Vogue]]'' Korea, ''[[Vogue (magazine)|Vogue]]'' Russia, ''[[Vogue (magazine)|Vogue]]'' Spain, and ''[[Vogue (magazine)|Vogue]]'' Germany, also covers for ''[[Elle (magazine)|Elle]]'' US, ''[[Elle (magazine)|Elle]]'' UK, ''[[Elle (magazine)|Elle]]'' France, ''[[Elle (magazine)|Elle]]'' Belgium, ''[[Elle (magazine)|Elle]]'' South Africa, ''[[Elle (magazine)|Elle]]'' Turkey, ''[[Elle (magazine)|Elle]]'' Italia, [[GQ]] South Africa, [[GQ]] Mexico, [[GQ]] Style UK, ''[[W Magazine]]'', Photographed by [[Steven Meisel]], who dubbed, Joan & [[Karlie Kloss]] as "Super Modern [[Supermodels]]", ''[[W Magazine]]'' Korea, [[InStyle]] Germany, ''[[i-D]]'', Last Magazine, [[032c]], [[Harper's Bazaar]] UK, [[Harper's Bazaar]] Brazil, [[Harper's Bazaar]] Singapore, [[Harper's Bazaar]] Bulgaria, [[Harper's Bazaar]] Thailand, ''[[Pop (fashion magazine)|Pop]]'', [[Glamour (magazine)|Glam Belleza Latina]], ''[[Dazed & Confused (magazine)|Dazed & Confused]]'', Sunday Times Style, who also proclaimed Joan, Karlie and [[Lara Stone]] as "The New Supers", [[Grazia]], [[Stylist (magazine)|Stylist]], Style.com/Print and ''[[V (American magazine)|V Magazine]]''. She appeared in ''[[Vanity Fair (magazine)|Vanity Fair]]'' and was again officially named "The New Supers", with friend and fellow model [[Karlie Kloss]]. She also appeared in the 2012 and 2014 [[Pirelli Calendar]].


====Print work====
====Luxury and Commercial Ad campaigns====
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[[Image:JoanSmallsRodriguezInternationalEuropeanBlueChipAdCampaigns.jpg|thumb|right|250px|Joan Smalls Rodriguez first Latina/Puerto Rican fashion model to appear in [[Givenchy]], [[Versace]], [[Gucci]], [[Chanel]], [[Roberto Cavalli]], and [[Fendi]] Ad Campaigns, by Ph:[[Mert and Marcus]] & Ph:[[Karl Lagerfeld]] ]]
She has appeared in editorials for several international editions of ''[[Vogue (magazine)|Vogue]]'', ''[[Harpers Bazaar]]'', ''[[i-D]]'', ''[[GQ]]'', ''[[Dazed & Confused (magazine)|Dazed & Confused]]'', ''[[Elle (magazine)|Elle]]'', ''[[Industrie]]'', ''[[Interview (magazine)|Interview]]'', American and Spanish ''[[V (American magazine)|V]]'', ''[[Glamour (magazine)|Glamour]]'', and ''[[W (magazine)|W]]''.
⚫
As a true sign of her bankable, [[Supermodel]] status she has become the first [[Puerto Rico|Puerto Rican]] fashion model chosen by brands to front their advertising campaigns including, amongst others, [[Gucci]], [[Gucci]] Eyewear, [[Chanel]], [[Fendi]], [[Fendi]] Eyewear, [[Calvin Klein]] Jeans, [[Givenchy]], [[Givenchy]] Eyewear, [[Roberto Cavalli]], [[Lacoste]], [[Gap (clothing retailer)|Gap]], [[Ralph Lauren]], [[Neiman Marcus]], Woolworth S.A, [[Ogilvy (department store)|Ogilvy]], [[Next plc|Next]], [[H&M]], ICB, [[Giambattista Valli]], [[David Yurman]], [[Estee Lauder Companies|Estée Lauder(Multi-Million Dollar Contract)]], [[Mercedes-Benz]], [[Barneys New York]], [[Ports 1961]], [[Rag & Bone]], [[Prabal Gurung]], [[Hugo Boss]], [[Hugo Boss]] Eyewear, [[Tiffany & Co.]], [[Stella McCartney]], [[Versace]], [[Versace]] Eyewear, [[Missoni]] and [[Missoni]] Eyewear.


====Fashion photographers====
Her international covers include the Italian, Australian, Japanese, Turkish, Brazilian, Korean, Russian, Spanish and German editions of ''Vogue''; the British, French, Dutch, South African, Turkish, and Italian editions of ''[[Elle (magazine)|Elle]]''; the South African, Mexican, and British editions of ''[[GQ]]''; and the British, Brazilian, Bulgarian and Thai editions of ''[[Harper's Bazaar]]''. She has also appeared on the cover of ''[[Pop (fashion magazine)|Pop]]'', [[Glamour (magazine)|Glam Belleza Latina]], ''[[Grazia]]'', and ''[[Stylist (magazine)|Stylist]]''. In September 2013, Smalls and fellow model [[Karlie Kloss]] appeared on the cover of ''[[Vanity Fair (magazine)|Vanity Fair]]'' which dubbed them "The New [[Supermodel|Supers]]".<ref>{{cite web|url=http://www.vanityfair.com/style/2013/09/karlie-kloss-joan-smalls-portraits|title=Two for the Mode|last=Carl|first=Michael|date=September 2013|publisher=vanityfair.com|accessdate=October 19, 2014}}</ref> She also appeared in the 2012 and 2014 [[Pirelli Calendar]].
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Joan has been photographed by the most noted, acclaimed and iconic fashion photographers in the world such as [[Steven Meisel]], [[Mert and Marcus]], [[Steven Klein (photographer)|Steven Klein]], [[Mario Sorrenti]], [[Mario Testino]], [[Peter Lindbergh]], [[Patrick Demarchelier]], [[Nick Knight (photographer)|Nick Knight]], [[Karl Lagerfeld]], [[Annie Leibovitz]], [[Craig McDean]], Hans Feurer, [[Terry Richardson]], [[David Sims (photographer)|David Sims]], [[Inez van Lamsweerde and Vinoodh Matadin|Inez & Vinoodh]], Norman Jean Roy, Camilla Akrans, Alasdair McLellan, [[Ellen Von Unwerth]], Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, [[Michael Thompson (photographer)|Michael Thompson]], Luigi Murenu, Daniele + Iango, Sean & Seng, [[Sebastian Faena]], Sølve Sundsbø, Giampaolo Sgura, [[Cass Bird]], [[Roe Ethridge]], Richard Bush, Cedric Buchet, Henrique Gendre, Victor Demarchelier, Boo George, [[Matt Jones (photographer)|Matt Jones]], Vivian Sassen and Cuneyt Akeroglu.


====Cosmetic contract====
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Smalls has been photographed by the most noted and acclaimed fashion photographers such as [[Steven Meisel]], [[Mert and Marcus]], [[Steven Klein (photographer)|Steven Klein]], [[Mario Sorrenti]], [[Mario Testino]], [[Peter Lindbergh]], [[Patrick Demarchelier]], [[Nick Knight (photographer)|Nick Knight]], [[Karl Lagerfeld]], [[Annie Leibovitz]], [[Craig McDean]], Hans Feurer, [[Terry Richardson]], [[David Sims (photographer)|David Sims]], [[Inez van Lamsweerde and Vinoodh Matadin|Inez & Vinoodh]], Norman Jean Roy, Camilla Akrans, Alasdair McLellan, [[Ellen Von Unwerth]], Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, [[Michael Thompson (photographer)|Michael Thompson]], Luigi Murenu, Daniele + Iango, Sean & Seng, [[Sebastian Faena]], Sølve Sundsbø, Giampaolo Sgura, [[Cass Bird]], [[Roe Ethridge]], Richard Bush, Cedric Buchet, Henrique Gendre, Victor Demarchelier, Boo George, [[Matt Jones (photographer)|Matt Jones]], Vivian Sassen and Cuneyt Akeroglu.
⚫
[[Image:JoanSmallsRodriguezEstéeLauder.jpg|thumb|right|200px|Joan Smalls Rodriguez first [[Latina]] to score a worldwide [[Estée Lauder Companies|Estée Lauder]] Ad Campaign]]
In 2011, [[Estee Lauder Companies|Estée Lauder]] signed her to its line-up of global beauty ambassadors. A golden ticket in the fashion Industry—a beauty contract with Estée Lauder, which made history as the first [[Latina]] to score a worldwide campaign for the brand.


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“The word [[supermodel]] is overused, but if there’s any woman of our generation who deserves the title, it’s Joan,” says [[Estee Lauder Companies|Estée Lauder]] global creative director Richard Ferretti. “She can go from looking girl-next-door to superchic-tough-strong—and she is all of that.” Plus, he adds: “She has the perfect face.”</blockquote><ref name="Elle">{{cite web| title=From Tomboy To Supermodel: Charting Joan Smalls' Runway Rise - American Elle Cover-Supermodel - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url= http://www.elle.com/_mobile/fashion/celebrity-style/joan-smalls-childhood-photos#slide-1 | date= 2013-12-04 | accessdate= 2013-12-06}}</ref><ref>{{cite web| title=CNN - Puerto Rican Model Joan Smalls Rodriguez first Latina face of Estee Lauder Cosmetics|url=http://www.cnn.com/2012/02/16/living/joan-smalls-fashion-week| publisher= CNN | date= 2012-09-07 | accessdate= 2012-09-07}}</ref>
====Luxury and commercial ad campaigns====
⚫
[[Image:JoanSmallsRodriguezInternationalEuropeanBlueChipAdCampaigns.jpg|thumb|right|250px|Joan Smalls Rodriguez is first Latina/Puerto Rican fashion model to appear in [[Givenchy]], [[Versace]], [[Gucci]], [[Chanel]], [[Roberto Cavalli]], and [[Fendi]] Ad Campaigns, by Ph:[[Mert and Marcus]] & Ph:[[Karl Lagerfeld]]]]


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“Obviously she’s beautiful,” says [[Aerin Lauder]], senior vice president and creative director for the brand, “but she’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth.”
⚫
Smalls has become the first Puerto Rican fashion model chosen by brands to front their advertising campaigns including, amongst others, [[Gucci]], Gucci eyewear, [[Chanel]], [[Fendi]], Fendi eyewear, [[Calvin Klein]] jeans, [[Givenchy]], Givenchy eyewear, [[Roberto Cavalli]], [[Lacoste]], [[Gap (clothing retailer)|Gap]], [[Ralph Lauren]], [[Neiman Marcus]], Woolworth S.A, [[Ogilvy (department store)|Ogilvy]], [[Next plc|Next]], [[H&M]], ICB, [[Giambattista Valli]], [[David Yurman]], [[Estee Lauder Companies|Estée Lauder]], [[Mercedes-Benz]], [[Barneys New York]], [[Ports 1961]], [[Rag & Bone]], [[Prabal Gurung]], [[Hugo Boss]], [[Hugo Boss]] Eyewear, [[Tiffany & Co.]], [[Stella McCartney]], [[Versace]], Versace Eyewear, Missoni and [[Missoni]] Eyewear.
<ref>{{cite web| title=Vogue - Breaking News: Puerto Rican Model Joan Smalls Rodriguez first Latina Signed to Estée Lauder |url=http://vogue.com/vogue-daily/article/breaking-news-joan-smalls-signed-to-estee-lauder | publisher= Vogue | date= 2012-09-07 | accessdate= 2014-05-15}}</ref>


====Cosmetic contract====
====Awards====
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In September 2012, Joan was honored with the "Model of the Year Award" Presented by the Iconic and Legendary Supermodel [[Iman (model)|Iman]], at the 9th Annual "Style Awards".<ref name="prnewswire">{{cite web| title=Style Awards, Model of the Year Winner - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url=http://m.prnewswire.com/news-releases/9th-annual-style-awards-announces-2012-honorees-168642936.html| publisher=prnewswire|date= 2012-09-05 | accessdate= 2013-12-26}}</ref>
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[[Image:JoanSmallsRodriguezEstéeLauder.jpg|thumb|right|200px|Joan Smalls Rodriguez is first [[Latina]] the be signed for a worldwide [[Estée Lauder Companies|Estée Lauder]] ad campaign]]


=====Recognition=====
⚫
In 2011, [[Estee Lauder Companies|Estée Lauder]] signed Smalls to its line-up of global beauty ambassadors. She is the first Latina to land a worldwide campaign for the brand. Richard Ferretti, Estée Lauder's global creative director stated, "The word [[supermodel]] is overused, but if there’s any woman of our generation who deserves the title, it’s Joan. She can go from looking girl-next-door to superchic-tough-strong—and she is all of that.” Plus, he adds: “She has the perfect face.”</blockquote><ref name="Elle">{{cite web| title=From Tomboy To Supermodel: Charting Joan Smalls' Runway Rise - American Elle Cover-Supermodel - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url= http://www.elle.com/_mobile/fashion/celebrity-style/joan-smalls-childhood-photos#slide-1 | date=December 4, 2013| accessdate=December 6, 2013}}</ref><ref>{{cite web| title=CNN - Puerto Rican Model Joan Smalls Rodriguez first Latina face of Estee Lauder Cosmetics|url=http://www.cnn.com/2012/02/16/living/joan-smalls-fashion-week| publisher= CNN | date=September 7, 2012| accessdate=September 7, 2012}}</ref>
The Original and Legendary [[Supermodel]], [[Cindy Crawford]] once posted the following on her Facebook page regarding Joan:


⚫
"Joan Smalls is one of my favorite new models. I first noticed her when she appeared as the new face of Estee Lauder. This girl has GORGEOUS skin! She has great style—sexy and elegant with a touch of tomboy thrown in! And she showed off her great moves in the Yonce video!"<ref name="Cindy Crawford Facebook">{{cite web| title=Cindy Crawford
⚫
[[Aerin Lauder]], the senior vice president and creative director for the brand stated that Smalls was chosen because she, "...[is] confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth.”<ref>{{cite web| title=Vogue - Breaking News: Puerto Rican Model Joan Smalls Rodriguez first Latina Signed to Estée Lauder |url=http://vogue.com/vogue-daily/article/breaking-news-joan-smalls-signed-to-estee-lauder | publisher= Vogue | date=September 7, 2012| accessdate=May 15, 2014}}</ref>
⚫
Model Monday: Joan Smalls - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url=https://m.facebook.com/photo.php?fbid=634874386588194&id=118976608177977&set=a.190731187669185.48386.118976608177977&refid=13| publisher=Cindy Crawford|date= 2014-04-28 | accessdate= 2014-07-18}}</ref>


===Television and media===
====Television and media====
Smalls served as co-host (along with model [[Karlie Kloss]]) of the [[MTV]]'s fashion series, ''[[House of Style]]''.
Joan served as co-host (along with model [[Karlie Kloss]]) of the [[MTV]]'s fashion series, ''[[House of Style]]''.


She was featured alongside singer [[Bruno Mars]] in the June 2011 edition of ''Vogue''.<ref>{{cite web| title=Bruno Mars and Joan Smalls in Puerto Rico.|url=http://www.vogue.com/videos/bruno-mars-and-joan-smalls/ | publisher= Vogue | date=January 16, 2012| accessdate=May 15, 2012}}</ref>
She was featured alongside singer [[Bruno Mars]] in the June 2011 edition of ''Vogue''.<ref>{{cite web| title=Bruno Mars and Joan Smalls in Puerto Rico.|url=http://www.vogue.com/videos/bruno-mars-and-joan-smalls/ | publisher= Vogue | date= 2012-05-24 | accessdate= 2012-03-15}}</ref>


====Music videos====
=====Music videos=====
In 2006 she appeared in [[Ricky Martin]]'s “It's Alright” music video.<ref>{{cite web| title=Ricky Martin and Joan Smalls Rodriguez in It's Alright Music Video.|url=http://www.mrblasberg.com/2011/12/22/model-qa-joan-smalls/ | publisher=Mr. Blasberg | date=December 23, 2011| accessdate=March 23, 2014}}</ref> In November 2013, she co-starred with actor [[Michael K. Williams]] in the music video and short film for the American rapper [[ASAP Rocky]]'s track "Phoenix", written by [[Asia Argento]] and [[Francesco Carrozzini]] while directed by the latter. In 2013, she appeared in [[Beyoncé Knowles|Beyoncé]]'s "[[Beyoncé (album)|Yoncé]]" video<ref>{{cite web|last=Busis|first=Hillary|title=Beyonce gets down with grills and girls in new 'Yonce' video -- WATCH|url=http://music-mix.ew.com/2013/12/24/beyonce-video-yonce/|work=http://music-mix.ew.com/|publisher=[[Entertainment Weekly]]|accessdate=December 30, 2013|date=December 24, 2013}}</ref>
In 2006 she appeared in [[Ricky Martin]]'s “It's Alright” music video.<ref>{{cite web| title=Ricky Martin and Joan Smalls Rodriguez in It's Alright Music Video.|url=http://www.mrblasberg.com/2011/12/22/model-qa-joan-smalls/ | publisher=Mr. Blasberg | date= 2011-12-23 | accessdate= 2014-03-23}}</ref> In November 2013, she co-starred with actor [[Michael K. Williams]] in the music video and short film for the American rapper [[ASAP Rocky]]'s track "Phoenix", written by [[Asia Argento]] and [[Francesco Carrozzini]] while directed by the latter. In 2013, she appeared in [[Beyoncé Knowles|Beyoncé]]'s "[[Beyoncé (album)|Yoncé]]" video<ref>{{cite web|last=Busis|first=Hillary|title=Beyonce gets down with grills and girls in new 'Yonce' video -- WATCH|url=http://music-mix.ew.com/2013/12/24/beyonce-video-yonce/|work=http://music-mix.ew.com/|publisher=[[Entertainment Weekly]]|accessdate=30 December 2013|date=24 December 2013}}</ref>


====Supermodel====
==Awards and recognition==
Joan was ranked 1st on the ''Top 50 Models Women'' list by Models.com from September 2012 until August 2014, When she was declared one of the 'New Supers'.<ref name="models.com"/>
⚫
In September 2012, Smalls was named "Model of the Year" at the 9th Annual "Style Awards". Supermodel [[Iman (model)|Iman]] presented Smalls with the award.<ref name="prnewswire">{{cite web| title=Style Awards, Model of the Year Winner - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url=http://m.prnewswire.com/news-releases/9th-annual-style-awards-announces-2012-honorees-168642936.html| publisher=prnewswire|date=September 5, 2012| accessdate=December 26, 2013}}</ref>


In January 2014, Joan graced the cover of American ''[[Elle (magazine)|Elle]]'', the issue was dubbed "The Return of the [[Supermodel]]: It's Joan Smalls". According to American ''[[Elle (magazine)|Elle]]'' Magazine:
In 2013, Smalls ranked #8 on ''[[Forbes]]'' magazine's "World's Highest-Paid Models" list, earning an estimated $3.5 million.<ref name="Forbes"/>
⚫
<blockquote>Joan Smalls graces the cover of ELLE's January issue. It's a major fashion "moment," as they say in the biz. In an age where celebrities dominate the covers of glossy mags, putting a model on the cover makes a statement. Smalls is ranked as the world's number one model by Models.com, but we'd say this cements her [[supermodel]] status.</blockquote><ref name="Elle">{{cite web| title=From Tomboy To Supermodel: Charting Joan Smalls' Runway Rise - American Elle Cover-Supermodel - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url= http://www.elle.com/_mobile/fashion/celebrity-style/joan-smalls-childhood-photos#slide-1 | date= 2013-12-04 | accessdate= 2013-12-06}}</ref>


====Victoria's Secret====
In September 2012, Smalls was ranked #1 on the "Top 50 Models Women" list by Models.com. She remained at the top of the list until August 2014 when the site named her as one of the "New Supers".<ref name="models.com"/> In January 2014, Smalls appeared on the cover of American ''[[Elle (magazine)|Elle]]'', the issue was dubbed "The Return of the Supermodel: It's Joan Smalls". According to the issue:
⚫
In 2010, Joan started modeling for [[Victoria's Secret]] and has appeared in their 2011, 2012 and 2013 [[Victoria's Secret Fashion Show]].


==Philanthropy==
⚫
<blockquote>"[...] In an age where celebrities dominate the covers of glossy mags, putting a model on the cover makes a statement. Smalls is ranked as the world's number one model by Models.com, but we'd say this cements her supermodel status."<ref name="Elle">{{cite web| title=From Tomboy To Supermodel: Charting Joan Smalls' Runway Rise - American Elle Cover-Supermodel - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url= http://www.elle.com/_mobile/fashion/celebrity-style/joan-smalls-childhood-photos#slide-1 | date=December 4, 2013| accessdate=December 6, 2013}}</ref></blockquote>


===Charitable activities===
⚫
In April 2014, supermodel [[Cindy Crawford]] posted an update on her [[Facebook]] page calling Smalls her favorite new model. Crawford wrote, "[...] She has great style—sexy and elegant with a touch of tomboy thrown in! And she showed off her great moves in the "Yoncé" video!"<ref name="Cindy Crawford Facebook">{{cite web| title=Cindy Crawford
⚫
In addition to her passion for fashion, Joan is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs.<ref name="Dazed & Confused">{{cite web| title=Multi-Racial Supermodel - Joan Smalls Rodriguez-|url=http://www.dazeddigital.com/fashion/article/14001/1/joan-smalls-goes-big| publisher= Latina Supermodel-Joan Smalls Rodriguez - Goes Big | date= 2012-07-12 | accessdate= 2013-12-13}}</ref>
⚫
Model Monday: Joan Smalls - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel|url=https://m.facebook.com/photo.php?fbid=634874386588194&id=118976608177977&set=a.190731187669185.48386.118976608177977&refid=13| publisher=Cindy Crawford|date=April 28, 2014| accessdate=July 18, 2014}}</ref>


==Philanthropy==
==Personal life==

⚫
Smalls is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs.<ref name="Dazed & Confused">{{cite web| title=Multi-Racial Supermodel - Joan Smalls Rodriguez-|url=http://www.dazeddigital.com/fashion/article/14001/1/joan-smalls-goes-big| publisher= Latina Supermodel-Joan Smalls Rodriguez - Goes Big | date=July 12, 2012| accessdate= December 13, 2013}}</ref>
===Wealth===
According to ''[[Forbes]]'' Joan currently ranks number #8 on The World's Highest-Paid Models, 2013. <blockquote>No. 8: Joan Smalls
$3.5 million.
Smalls is a newcomer to FORBES’ list this year, but the Puerto Rican model found stardom in the industry long before that. She already topped Models.com’s rankings back in September, and she is also the first Latina ambassador for Estee Lauder.</blockquote><ref name="Forbes"/>


==Note==
==Note==
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==External links==
==External links==
{{commons category}}
{{commons category}}
* [http://www.imdb.com/name/nm4788703/ Joan Smalls] on the [[Internet Movie Database]]
* {{IMDb name|4788703}}
* {{fashionmodel|id=Joan_Smalls}}
* {{fashionmodel|id=Joan_Smalls}}


Line 106: Line 135:


{{Persondata
{{Persondata
| NAME = Smalls, Joan
| NAME = Joan Smalls
| ALTERNATIVE NAMES = Smalls Rodriguez, Joan
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION = Model
| SHORT DESCRIPTION = Puerto Rican model
| DATE OF BIRTH = July 11, 1988
| DATE OF BIRTH = July 11, 1988
| PLACE OF BIRTH = [[Hatillo, Puerto Rico]]
| PLACE OF BIRTH = Puerto Rico
| DATE OF DEATH =
| DATE OF DEATH =
| PLACE OF DEATH =
| PLACE OF DEATH =
Line 117: Line 146:
[[Category:1988 births]]
[[Category:1988 births]]
[[Category:Living people]]
[[Category:Living people]]
[[Category:People from Hatillo, Puerto Rico]]
[[Category:Puerto Rican female models]]
[[Category:Puerto Rican female models]]
[[Category:People of Afro-Puerto Rican descent]]
[[Category:People from Hatillo, Puerto Rico]]
[[Category:Puerto Rican people of Indian descent]]
[[Category:Puerto Rican people of Irish descent]]
[[Category:Puerto Rican people of Spanish descent]]
[[Category:Puerto Rican television personalities]]

Revision as of 11:55, 20 October 2014

Joan Smalls Rodriguez
Born
Joan Smalls Rodriguez

(1988-07-11) July 11, 1988 (age 36)
Hatillo, Puerto Rico[1]
Other namesJoanji, Joan, Joan Rodriguez
Alma materInter American University of Puerto Rico
Modeling information
Height5 ft 10.5 in (1.79 m)[1]
Hair colorBrown
Eye colorBrown
AgencyIMG Models

Joan Smalls Rodriguez[note 1][2] (born July 11, 1988) is a Puerto Rican fashion model.[3] She is currently ranked the #1 model in the world according to models.com since September 2012.[4] She also ranks at #8 on Forbes: The World's Highest-Paid Models, 2013.[5] In 2011, she became the first Latina face of Estée Lauder Cosmetics history. In January 2014, Smalls graced the cover of American Elle, the issue was touted as "The Return of the Supermodel".[6] [7]

Joan Smalls Rodriguez was born and raised in Hatillo, Puerto Rico. She is the daughter of Eric Smalls, an accountant, and Betzaida Rodriguez, a social worker.[7]

Family and Early Life

Joan Smalls Rodriguez was born and raised in Hatillo, Puerto Rico. She comes from a multi-ethnic/racial family. Her mother is Puerto Rican of Spanish, Taino Indian and South Asian (Indian) heritage; her father has African and Irish ancestry, from St. Thomas.[8]

Education

Joan graduated Magna Cum Laude from the InterAmerican University of Puerto Rico with a Bachelor's Degree in Psychology, then made the move to New York City to become a model.[9]

Identity

On an interview with Fashionista.com Joan clarified how she identifies as.

“There’s been some debate in the media about what race you identify yourself as. Can you clear the air?

People always try to claim you, and I think that’s amazing —

Claim me all you want. I DON'T like specifically being in ONE category because I come from a family that’s diverse and multi-racial. My mother is Puerto Rican, she’s light skinned, but if you know what a Puerto Rican is, it has African, it has Taíno Indian and it has Spaniard, so I’m all of that. My father is West Indian from Saint Thomas. I’m just an island girl. I’m West Indian, I’m Puerto Rican, I’m African, I’m Taíno, I have some Irish in me, I have some Indian, so I’m just a proud mutt.”

[10]

On the cover shoot for W Magazine, Joan, who grew up in the countryside of Puerto Rico, gets the “What is she?” question a lot, the Latina stunner explains:[11]

“I’m a little bit of everything,” she says. “Sometimes people think I’m not Puerto Rican, because my name doesn’t sound Spanish.”

But as if there were any doubt, the Boricua proved her birthright on the shoot. “They put on Hector Lavoe, the famous Puerto Rican salsa singer, and I started dancing in my six-inch stilettos,”

“I was fortunate enough to grow up with a global outlook on life,”

Career

2007–2010: Career beginnings

After graduating from University, in Puerto Rico, she then made the move to New York City to become a model. She was immediately signed by Elite Model Management in 2007.

In 2009 she left Elite Model Management and signed with IMG Models worldwide, where she changed her focus to runway work. This led to her breakthrough after being signed as a Givenchy exclusive for Riccardo Tisci's Spring/Summer Haute Couture show in January 2010.

2010–present: Success

Fashion week

Since then, she has cemented her major-league status walking the Haute Couture and Ready-to-wear catwalks for all of the world's top designers and Fashion Houses, such as Chanel, Prada, Gucci, Givenchy, Marc Jacobs, Tom Ford, Burberry, Lavin, Missoni, Alexander Wang, Versace, Balenciaga, Louis Vuitton, Jean Paul Gaultier, Fendi, Dior, Oscar De La Renta, DVF and many more... She has been on the runways of the most prominent Fashion Weeks held in the Four Fashion Capitals of the world: New York, London, Milan and Paris.

Joan Smalls Rodriguez on the runway for DVF, S/S '14 in New York Fashion Week

Fashion and Lifestyle magazines

She has appeared in editorials for several international editions of Vogue, Harpers Bazaar, i-D, GQ, Dazed & Confused, Elle, Industrie, Interview, American and Spanish V Magazine, Glamour, and W Magazine. Her international Covers include; American 'Vogue, Vogue Italia, Vogue Australia, Vogue Japan, Vogue Turkey, Vogue Brazil, Vogue Korea, Vogue Russia, Vogue Spain, and Vogue Germany, also covers for Elle US, Elle UK, Elle France, Elle Belgium, Elle South Africa, Elle Turkey, Elle Italia, GQ South Africa, GQ Mexico, GQ Style UK, W Magazine, Photographed by Steven Meisel, who dubbed, Joan & Karlie Kloss as "Super Modern Supermodels", W Magazine Korea, InStyle Germany, i-D, Last Magazine, 032c, Harper's Bazaar UK, Harper's Bazaar Brazil, Harper's Bazaar Singapore, Harper's Bazaar Bulgaria, Harper's Bazaar Thailand, Pop, Glam Belleza Latina, Dazed & Confused, Sunday Times Style, who also proclaimed Joan, Karlie and Lara Stone as "The New Supers", Grazia, Stylist, Style.com/Print and V Magazine. She appeared in Vanity Fair and was again officially named "The New Supers", with friend and fellow model Karlie Kloss. She also appeared in the 2012 and 2014 Pirelli Calendar.

Luxury and Commercial Ad campaigns

File:JoanSmallsRodriguezInternationalEuropeanBlueChipAdCampaigns.jpg
Joan Smalls Rodriguez first Latina/Puerto Rican fashion model to appear in Givenchy, Versace, Gucci, Chanel, Roberto Cavalli, and Fendi Ad Campaigns, by Ph:Mert and Marcus & Ph:Karl Lagerfeld

As a true sign of her bankable, Supermodel status she has become the first Puerto Rican fashion model chosen by brands to front their advertising campaigns including, amongst others, Gucci, Gucci Eyewear, Chanel, Fendi, Fendi Eyewear, Calvin Klein Jeans, Givenchy, Givenchy Eyewear, Roberto Cavalli, Lacoste, Gap, Ralph Lauren, Neiman Marcus, Woolworth S.A, Ogilvy, Next, H&M, ICB, Giambattista Valli, David Yurman, Estée Lauder(Multi-Million Dollar Contract), Mercedes-Benz, Barneys New York, Ports 1961, Rag & Bone, Prabal Gurung, Hugo Boss, Hugo Boss Eyewear, Tiffany & Co., Stella McCartney, Versace, Versace Eyewear, Missoni and Missoni Eyewear.

Fashion photographers

Joan has been photographed by the most noted, acclaimed and iconic fashion photographers in the world such as Steven Meisel, Mert and Marcus, Steven Klein, Mario Sorrenti, Mario Testino, Peter Lindbergh, Patrick Demarchelier, Nick Knight, Karl Lagerfeld, Annie Leibovitz, Craig McDean, Hans Feurer, Terry Richardson, David Sims, Inez & Vinoodh, Norman Jean Roy, Camilla Akrans, Alasdair McLellan, Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, Michael Thompson, Luigi Murenu, Daniele + Iango, Sean & Seng, Sebastian Faena, Sølve Sundsbø, Giampaolo Sgura, Cass Bird, Roe Ethridge, Richard Bush, Cedric Buchet, Henrique Gendre, Victor Demarchelier, Boo George, Matt Jones, Vivian Sassen and Cuneyt Akeroglu.

Cosmetic contract

File:JoanSmallsRodriguezEstéeLauder.jpg
Joan Smalls Rodriguez first Latina to score a worldwide Estée Lauder Ad Campaign

In 2011, Estée Lauder signed her to its line-up of global beauty ambassadors. A golden ticket in the fashion Industry—a beauty contract with Estée Lauder, which made history as the first Latina to score a worldwide campaign for the brand.

“The word supermodel is overused, but if there’s any woman of our generation who deserves the title, it’s Joan,” says Estée Lauder global creative director Richard Ferretti. “She can go from looking girl-next-door to superchic-tough-strong—and she is all of that.” Plus, he adds: “She has the perfect face.”[7][12]

“Obviously she’s beautiful,” says Aerin Lauder, senior vice president and creative director for the brand, “but she’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth.” [13]

Awards

In September 2012, Joan was honored with the "Model of the Year Award" Presented by the Iconic and Legendary Supermodel Iman, at the 9th Annual "Style Awards".[14]

Recognition

The Original and Legendary Supermodel, Cindy Crawford once posted the following on her Facebook page regarding Joan:

"Joan Smalls is one of my favorite new models. I first noticed her when she appeared as the new face of Estee Lauder. This girl has GORGEOUS skin! She has great style—sexy and elegant with a touch of tomboy thrown in! And she showed off her great moves in the Yonce video!"[15]

Television and media

Joan served as co-host (along with model Karlie Kloss) of the MTV's fashion series, House of Style.

She was featured alongside singer Bruno Mars in the June 2011 edition of Vogue.[16]

Music videos

In 2006 she appeared in Ricky Martin's “It's Alright” music video.[17] In November 2013, she co-starred with actor Michael K. Williams in the music video and short film for the American rapper ASAP Rocky's track "Phoenix", written by Asia Argento and Francesco Carrozzini while directed by the latter. In 2013, she appeared in Beyoncé's "Yoncé" video[18]

Supermodel

Joan was ranked 1st on the Top 50 Models Women list by Models.com from September 2012 until August 2014, When she was declared one of the 'New Supers'.[4]

In January 2014, Joan graced the cover of American Elle, the issue was dubbed "The Return of the Supermodel: It's Joan Smalls". According to American Elle Magazine:

Joan Smalls graces the cover of ELLE's January issue. It's a major fashion "moment," as they say in the biz. In an age where celebrities dominate the covers of glossy mags, putting a model on the cover makes a statement. Smalls is ranked as the world's number one model by Models.com, but we'd say this cements her supermodel status.

[7]

Victoria's Secret

In 2010, Joan started modeling for Victoria's Secret and has appeared in their 2011, 2012 and 2013 Victoria's Secret Fashion Show.

Philanthropy

Charitable activities

In addition to her passion for fashion, Joan is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs.[19]

Personal life

Wealth

According to Forbes Joan currently ranks number #8 on The World's Highest-Paid Models, 2013.

No. 8: Joan Smalls

$3.5 million.

Smalls is a newcomer to FORBES’ list this year, but the Puerto Rican model found stardom in the industry long before that. She already topped Models.com’s rankings back in September, and she is also the first Latina ambassador for Estee Lauder.

[5]

Note

  1. ^ Template:Spanish name

References

  1. ^ a b c d e f "FMD Profile of Joan Smalls". Fashionmodeldirectory.com. Retrieved 2012-03-15.
  2. ^ Remember this face. Joan Smalls is owning Fashion Week, Spring 2011 from batchplease.com 6 October 2010
  3. ^ Grinberg, Emanuella (2012-02-17). "Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time". CNN. Retrieved 2012-03-15. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  4. ^ a b [1]
  5. ^ a b "The World's Highest-Paid Models, 2013 - Joan Smalls Rodriguez-No.8". Forbes. 2013-08-20. Retrieved 2013-08-20.
  6. ^ model.com "Cover Star - American Elle Cover-Supermodel - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel". 2013-12-04. Retrieved 2013-12-06. {{cite web}}: Check |url= value (help)
  7. ^ a b c d ELLE "Elle Magazine-THE RETURN OF THE SUPERMODEL: IT'S JOAN SMALLS RODRIGUEZ-Puerto Rican, Latina Supermodel". 2013-12-04. Retrieved 2013-12-06. {{cite web}}: Check |url= value (help) Cite error: The named reference "Elle" was defined multiple times with different content (see the help page).
  8. ^ "Picture of Latina-Multi-Racial Supermodel- Joan Smalls Rodriguez- Parents". Latina Supermodel Joan Smalls Rodriguez -Parents. 2013-12-13. Retrieved 2013-12-13.
  9. ^ "Joan Smalls at the InterAmerican University of Puerto Rico". 2011-12-20. Retrieved 2014-04-12.
  10. ^ "Latina Supermodel Joan Smalls Rodriguez clears the air and identifies as Multi-Racial and not Black". Fashionista.com. 2014-02-0 5. Retrieved 2014-02-09. {{cite web}}: Check date values in: |date= (help); line feed character in |date= at position 10 (help)
  11. ^ "Latina, Multi-Racial Supermodel- Joan Smalls Rodriguez-". W Magazine. 2012-07-12. Retrieved 2013-12-13.
  12. ^ "CNN - Puerto Rican Model Joan Smalls Rodriguez first Latina face of Estee Lauder Cosmetics". CNN. 2012-09-07. Retrieved 2012-09-07.
  13. ^ "Vogue - Breaking News: Puerto Rican Model Joan Smalls Rodriguez first Latina Signed to Estée Lauder". Vogue. 2012-09-07. Retrieved 2014-05-15.
  14. ^ "Style Awards, Model of the Year Winner - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel". prnewswire. 2012-09-05. Retrieved 2013-12-26.
  15. ^ "Cindy Crawford Model Monday: Joan Smalls - Joan Smalls Rodriguez-Puerto Rican, Latina Supermodel". Cindy Crawford. 2014-04-28. Retrieved 2014-07-18. {{cite web}}: line feed character in |title= at position 15 (help)
  16. ^ "Bruno Mars and Joan Smalls in Puerto Rico". Vogue. 2012-05-24. Retrieved 2012-03-15.
  17. ^ "Ricky Martin and Joan Smalls Rodriguez in It's Alright Music Video". Mr. Blasberg. 2011-12-23. Retrieved 2014-03-23.
  18. ^ Busis, Hillary (24 December 2013). "Beyonce gets down with grills and girls in new 'Yonce' video -- WATCH". http://music-mix.ew.com/. Entertainment Weekly. Retrieved 30 December 2013. {{cite web}}: External link in |work= (help)
  19. ^ "Multi-Racial Supermodel - Joan Smalls Rodriguez-". Latina Supermodel-Joan Smalls Rodriguez - Goes Big. 2012-07-12. Retrieved 2013-12-13.
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