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Revision as of 13:07, 23 February 2015


Robin Hood Army
AbbreviationRHA
EstablishedAugust 26th, 2014
FoundersNeel Ghose
Anand Sinha
TypeCharitable Trust
Legal statusRegistered Trust
FocusHunger Alleviation
HeadquartersNew Delhi, India
Location
  • Karachi, Pakistan
    New Delhi, India
    Gurgaon, India
    Mumbai, India
    Hyderabad, India
    Bangalore, India
    Kolkata, India
    Jaipur, India
    Faridabad, India
    Jabalpur, Indiar
    Panipat, India

The Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across Pakistan and India. The organisation comprises of over 400 volunteers spread across 11 cities, who contribute food to 2500-3000 people every night of distribution. The volunteers are largely young working professionals from varied fields. The lesser fortunate sections who the organisation reaches out to include homeless families, orphanages, night shelters, homes for abandoned children, patients from public hospitals, etc.

About

The RHA Volunteers heading out for a distribution.

The Robin Hood Army was founded on August 26, 2014 by Neel Ghose and Anand Sinha[1] and registered as a charitable trust in India. The food distributed to the needy is sourced from restaurants, which regularly provide surplus or freshly cooked food on a goodwill basis.

The Robin Hood Army originated in New Delhi, India, and then eventually spread its operations to other Indian cities such as Kolkata, Mumbai, Hyderabad, Bangalore, Jaipur, Jabalpur, Panipat, Gurgaon and Faridabad.[2] On February 15, 2014, the Robin Hood Army commenced its activities in Karachi, Pakistan.[3]

The organisation functions on and propagates the basic ideology of self-sustained communities across the city i.e. each locality/community within the city will contribute towards providing food to the needy through its local volunteers and restaurants.

Approach and mission

Currently the organisation has tied up with multiple restaurants across the 11 cities that provide them with food.

The Robin Hood Army, wearing green T-shirts,[4] applies the following principles to further its cause:

  1. Spread awareness of it's activities through social media to promote the idea of self-sustained communities.
  2. Tie-ups and associations with restaurants to provide food in large numbers to the homeless/less fortunate communities.
  3. Introduce new volunteers on a regular basis to the system, to create an impact amongst the less fortunate and in the process inspire a community to give time and help to those who need it most.

Campaigns

The Robin Hood actively leverages Facebook and Twitter to generate awareness and inspire new volunteers to join. The organisation routinely launches social media campaigns on special occasions or festivals.

In October 2014, during the festival Diwali, the Robin Hood Army launched a Facebook campaign which was aimed at inspiring their social media followers to gift anything ranging from food, clothes, toys, sweets, etc. to the needy, and post a picture of the act with the hashtag #BeRobinthisDiwali. These pictures were then reshared on the Robin Hood Army Facebook page.[5]

Another social media campaign, the Robin Hood Army Winter Campaign, was launched in December 2014 with the hashtag #BeRobinthisChristmas. The campaign aimed at setting up collection boxes in offices across India to collect warm clothes and blankets which were then distributed by volunteers to help the homeless in winter.[6]

International expansion

Robin Hood Army initiated its Karachi, Pakistan operations on February 15, 2015, which coincided with the India-Pakistan cricket match of the ICC Cricket World Cup, 2015. The organisation intends to commence its activities in Lahore, Pakistan as well.[7]

The RHA launch in Karachi, Pakistan.

References

  1. ^ "Kebabs, burgers and more: How the Robin Hoods of new India are feeding the poor". www.firstpost.com. FIRSTPOST.
  2. ^ "This Robin Hood Army feeds the homeless". Business Standard. October 15, 2014.
  3. ^ "As India battles Pakistan in the World Cup, Robin Hood Army, first set up in Delhi, debuts in Karachi". FIRSTPOST. Feb 15, 2015.
  4. ^ "Robin Hood Army takes to the streets". http://www.dnaindia.com. DNA India. {{cite web}}: External link in |website= (help)
  5. ^ "Taking From the Rich, Feeding the Poor: The Robin Hood Army". scribbler.co. Scribbler.
  6. ^ "Have food, will share: Robin Hood Army, a group of young samaritans spreads happiness this winter by donating warm meals, blankets to the homeless". http://ibnlive.in.com/. IBN Live. {{cite web}}: External link in |website= (help)
  7. ^ "Robin Hood Army spreads its wings to Karachi". www.bignewsnetwork.com.