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'''Tween''' is a [[neologism]] describing a child be'''''tween''''' middle [[child]]hood and [[adolescence]], generally in the age range of 8 to 12 years old<ref name="AH_def">{{cite web | title=dictionary.reference.com/ | work=The American Heritage Dictionary of the English Language, Fourth Edition | url=http://dictionary.reference.com/search?q=Tweens | accessdate=April 1 | accessyear=2000}}</ref> although some [[marketing|marketers]] would extend the upper range to 14-year olds.
'''Tween''' is a [[neologism]] describing a child be'''''tween''''' middle [[child]]hood and [[adolescence]], generally in the age range of 8 to 12 years old<ref name="AH_def">{{cite web | title=dictionary.reference.com/ | work=The American Heritage Dictionary of the English Language, Fourth Edition | url=http://dictionary.reference.com/search?q=Tweens | accessdate=April 1 | accessyear=2000}}</ref> although some [[marketing|marketers]] would extend the upper range to 14-year olds.


Marketers describe the driving [[psychographic]] motivation of this group as desperately wanting to be a teen, but not about to stop being a kid. The catchphrase descriptor for girls in this [[demographic]] is "too old for toys, but too young for boys".
Marketers describe the driving [[psychographic]] motivation of this group as desperately wanting to be a teen, but not about to stop being a kid. Therefore, they may start to be interested in teenage staples, such as [[iPods]]. The catchphrase descriptor for girls in this [[demographic]] is "too old for toys, but too young for boys".


==References==
==References==

Revision as of 02:55, 27 July 2006

Tween is a neologism describing a child between middle childhood and adolescence, generally in the age range of 8 to 12 years old[1] although some marketers would extend the upper range to 14-year olds.

Marketers describe the driving psychographic motivation of this group as desperately wanting to be a teen, but not about to stop being a kid. Therefore, they may start to be interested in teenage staples, such as iPods. The catchphrase descriptor for girls in this demographic is "too old for toys, but too young for boys".

References

Myers, James. "Tweens and cool"[1], Admap, March 2004.

  1. ^ "dictionary.reference.com/". The American Heritage Dictionary of the English Language, Fourth Edition. Retrieved April 1. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |accessyear= ignored (|access-date= suggested) (help)