Rythu bazaar

Rythu bazaar at Erragadda, Hyderabad.

Raitha bazaar is a farmers' market in Hyderabad, India. It is run by the Government of Telangana for small scale farmers with small landholdings. The first market started in January 1999.

The model

In this market, small scale farmers can sell directly to the consumers, thereby eliminating middlemen. who were exploiting both farmers and consumers alike. Thus the produce available is economical and farm fresh. It is cultivated on the farmer's yard. It has helped in reduction of prices in other vegetable markets and vendors.

The farmers are greatly benefited by this kind of business since they sell directly to the customers and do not pay any commission to the agents. The customers are also getting good quality produce at lower prices. Thus they have become popular, creating a demand for the produce of small farmers.

It caught on well and the demand for such markets in Hyderabad and other parts of the state has increased.

Locations

There are multiple rythu bazaars in Hyderabad and Ranga Reddy Districts they are: Kukatpally (KPHB colony), Alwal (near flyover), Mehdipatnam (crossroads), Kothapet (main road), Vanasthalipuram, Erragadda, Falaknuma and Qutubullapur, Lingampally near BHEL.

External links

• The Hindu
• Businessline
• Mana Rythubazar
• Android Application

Mehdipatnam Rythu Bazaar stands the best among the 7 Rythu Bazaars of Ranga Reddy District